Marketing: Global Edition

How should we be shaping the brands that are shaping our world?   So you’ve heard of The Palm and The Burj Kalifa but how much do you know about the companies that built them?   In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating world of real estate, focusing on the rise of Giga projects, innovative urban developments, and the brands behind these mega projects.    They di...

Abandoned by her usual sparring partner for this episode, Jasmine reflects, solo, on the rebranding of The Gulf of Mexico to The Gulf of America and imagines what Trump might call America if he decided to take his rebranding ambitions to their logical conclusion. Drawing inspiration from other geographical rebrands, especially that of Swaziland to eSwatini, Jasmine considers what it takes to make...

What do the Super Bowl, Ramadan and Christmas have in common? In this episode Jasmine and Piers explore what it takes to make a super ad, the kind of epic ad that the whole family watches together on the sofa and that everyone talks about all year. 

This week Piers and Jasmine are talking about the most valuable brand that most people have never heard of… until now. Tech giant Nvidia made headlines this week losing 17% of its market value in a day. But although it is one of the 6 most valuable companies on earth, most people would think of Microsoft or Apple before they would think of Nvidia and it has yet to become the household name that is...

Is your brand ready to make the American Dream a reality? As Trump takes office again, and the US offers bright prospects to foreign brands who are able to penetrate this huge but complex market, Piers and Jasmine consider what it takes for an international brand to make it in America.

Welcome to 2025. In this episode Jasmine and Piers pick their seven brands to watch in 2025, looking to emerging markets to find the fledgling power brands of the future. Super apps, mega developments, financial inclusion, saving rainforests, future technology and smart cities are all themes in Jasmine & Piers’s List of Brands To Watch in 2025. 

In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: “are Novo Nordisk’s ads an example of lazy advertising devoid of creativity or dastardly use of subliminal messaging and influencer marketing”?

Following the unveiling of the new Jaguar 00 at Miami Art Week, Jasmine and Piers follow up on their previous episode about Jaguar’s rebranding ad, asking the question “does the concept car live up to the promises of the ad?”

Amidst an epic storm of disapproval swirling around Jaguar’s rebrand and new ad, Jasmine and Piers ponder what could possibly have motivated the classic British icon to throw away most of what has made it a classic British icon for the last hundred years. 

Generative AI can create content in a matter of seconds. But is the content any good? Is it good enough to be used to create demand for products and services? In other words, can AI be the ad agency of the future? Piers and Jasmine tackle questions like “will AI kill creativity”, “will we all lose our jobs to machines” and, if so, “will those machines take our fooze ball tables?”. 

Half the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their success or failure? We look at Trump and the MAGA movement and ask: is it time for the Democratic Party to rebrand and, if so, how should they go about it. And we take a wide ranging look at political parties from South Africa to Indonesia to see if we...

In this episode Piers and Jasmine dish the dirt on how they have won and lost new business pitches in the past, talking about how they have gone the extra mile to win, the importance of ditching the script and how they have responded to being asked to pay bribes. 

Does it feel to you like brands are being boycotted all the time at the moment? Whether for political reasons sparked by international conflicts or because of Me Too, Black Lives Matter, Climate Change, cultural appropriate or a myriad of other reasons, so many brands have been "cancelled" recently. In this episode, Piers and Jasmine explore who is cancelled and why and what do it if it is you!

DON'T LISTEN TO THIS PODCAST If you are offended by rude words. Do listen to it if you fancy an entertaining romp through the world of hilarious brand names and a brief master class on how to avoid making the same mistakes for your brand. 

Ever heard of Mr Beast? Your eleven year old has and now he's worth half a billion dollars. He built a brand years before he launched any products. How? In the most bonkers way possible! But you'll have to listen to the podcast to find out. Let's just say it involved putting a Lamborghini in a shredder. In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating story of Mr. Beast...

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