MarComTechniques Podcast

In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged. Organizations need to balance transparency with safeguarding sensitive proprietary data. Small enterprises must implement robust security protocols for their proprietary information, which should...

My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life.  We explore the latest technology, including their applic...

In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands.  Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts. Jacqueline explores the concept of "quiet luxury"...

Updated on August 31, 2024 with full episode ending. In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image. Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial. We explore the concept of goodwill on your business...

Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts. Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the importance of maintaining healthy relationships and...

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership.  Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)—individuals who excel in execution but lack original ideas, and how they navigate the business world by lev...

In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses. We explore the significant impact small businesses have on job creation in the U.S., a...

In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence. Uncover the secrets to developing unwavering confidence and eliminating stressors in your business. Tune in to learn how confidence can transform your dreams into achievable goals...

Why are small businesses struggling to achieve their goals? This episode delves into the hidden barriers that often go unnoticed yet significantly impact small business success. We discuss how over-reliance on external help can lead to disinterest and lack of effort from entrepreneurs, emphasizing the importance of financial investment and a strong, growth-oriented mindset. We highlight the signif...

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership.  Today, we celebrate Father's Day and explore the unique role males play in families and leadership.  Discover how aggressive traits and compassion work together to motivate and inspire both at home and in business. _______________________________ Subscribe, turn on yo...

Welcome to Marcom Techniques, a marketing communications, and technology podcast, with a special series on thought leadership. In this episode, we explore the concept of redefining success in business and maintaining the integrity of kindness. Often, the pursuit of career goals can overshadow the very reasons we embarked on our professional journeys—to provide better lives for ourselves and our fa...

Welcome to Marcom Techniques, a podcast about marketing communications and technology, featuring special series on thought leadership. Follow us on social media and your favorite podcast platform to stay updated. In this episode, we delve into the profound difference between happiness and joy. While happiness is often fleeting and influenced by external factors, joy is a deeper, more sustainable s...

Welcome to another episode of Marcom Techniques Podcast, a podcast dedicated to marketing communications, technology, and thought leadership.  In this episode, we delve into the hot topic of capital gains tax policies and how they could potentially impact small businesses, investments, and economic growth. At a time when global competition is intensifying, the issue of capital gains tax takes on a...

Welcome to Marcom Techniques, a marketing communications and technology podcast offering a wealth of knowledge and actionable strategies. This episode focuses on honing your networking skills as a valuable technique for business growth. The podcast begins by highlighting the importance of allocating your time and resources wisely when attending networking events. Not all events will bring you busi...

Welcome to another eye-opening episode of Marcom Techniques, your one-stop podcast for marketing communications and technology insights. This episode sets out to illuminate the path to successfully growing wealth through real estate investments. Navigating through the vast world of real estate could be daunting without understanding certain crucial traits. An investor may range from a house flippe...

Welcome to another episode of MarCom Techniques, your go-to podcast for marketing communications and technology insights.  In this episode, we are setting the spotlight on women and investor relations. We are talking about the work of Dr. Dana Kanze, a TEDx Peachtree speaker, who took Professor Tory Higgins' "regulatory focus" one step further to uncover gender bias in women-led startups.   Listen...

Finding ways to create innovative research and development while providing great marketing tools, we must not overlook 3D Modeling and Printing. 3D modeling and printing have revolutionized the research and development process by allowing for rapid prototyping. This technology enables researchers to visualize and test their ideas in a tangible form, leading to quicker problem-solving and innovatio...

Join us for the grand finale of the Health Initiative Series and uncover the secrets of successful marketing communications. Follow the incredible journey of Kalyan and Dr. Margie as they embrace new challenges and inspire others to do the same. Don't miss out on this opportunity to learn and grow! _______________________________ Subscribe, turn on your notifications, follow us, like us, leave a c...

Life coaches can help by implementing and holding a person accountable. Coaches are an excellent way to reduce stress for mental health professionals, but it's important to note that coaches are not a substitute for licensed mental health professionals. This episode thanks the mental health community and helps to solve the shortage problem.  _______________________________ Subscribe, turn on your...

Life coaches can help by implementing and holding a person accountable. Coaches are an excellent way to reduce stress for mental health professionals, but it's important to note that coaches are not a substitute for licensed mental health professionals. This episode thanks the mental health community and helps to solve the shortage problem. _______________________________ Subscribe, turn on your n...

Is it possible for individuals to unknowingly self-sabotage due to learned behavior patterns stemming from trauma, low self-esteem, or past relationships? Can these patterns affect personal and work relationships? Is it possible for people to self-sabotage due to patterns of learned or conditioned experiences due to trauma or low self-esteem that affect work or personal relationships? Are these ha...

It is possible to reduce mental health risks by prioritizing employee well-being through creating specific roles and providing mental health resources. Offering flexible work schedules and fostering a culture of open dialogue can also help. Providing adequate vacation time, and job security, and recognizing employees for their hard work can further contribute to reducing mental health risks. Provi...

The choice to lead is up to each individual, no matter how big or small the role may be. Leaders, regardless of their position, are instrumental in shaping attitudes and vision and encourage calculated risks to foster the right environment for growth. Great leaders face adversities with strength and confidence, learn from their mistakes, and stay positive as they lead and champion people. The most...

Culture and Society: How Does That Affect Our Mindset? Culture shapes our mindset, values, beliefs, thinking, perception, decisions, interactions, attitudes, behaviors, and emotions. How much are our behaviors influenced by society or culture, and do we choose to evolve between our social and personal interactions? Join Dr. Margie Serrato and Kalyan Gadamsetti in examining the two social structure...

Implementing Artificial Intelligence (AI) policies is essential to protect businesses' intellectual property, consumers from losing their privacy, prevent nefarious use against demographic segments and cybersecurity issues. _______________________________ Subscribe, turn on your notifications, follow us, like us, leave a comment, leave us a review on your favorite social media platform, and connec...