Dusty Weis
Lead Balloon - Marketing, Public Relations and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflect...
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3. Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey from the National Corn Growers Association, Paul Gatza from the Brewers Association, and Kyle Brown 01.01.2020 43:54
During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. HEADS UP: We remastered this episode, adding new perspectives, follow-up and... well, we just all-around made it better. LISTEN TO THAT VERSION HERE Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syr...
2. City Hall Self Destruct, with Jim Bohl, Bill Arnold, Jim Owczarski and Ken Leiviska 01.01.2020 46:31
At the end of his first week working in public relations, Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. But Dusty wasn't fired, and the two went on to work well together at City Hall for five years. But they never again...
1. Grumpy Cat's Grumpy Manager Vs. the Wax Museum, with Jesse Russell 01.01.2020 37:18
It was supposed to be a historic day at Madame Tussauds wax museum in San Francisco. The storied attraction was launching, not only the first animatronic exhibit in franchise history, but the first exhibit based on a famous internet cat. In fact, "Grumpy Cat" herself was there for the big unveiling, along with scores of excited fans and a gaggle of local and national press. But there was a problem...
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