Idea to Startup

We chatted with Katherine Krug, founder of BetterCo. This conversation is packed with insight - you'll need a notebook handy as you listen. Katherine takes us through the tactics and tools she used to ideate and develop BetterBack, a product that raised over $3mm on Kickstarter (first solo female founder to do so). We then touch on validation techniques, not raising funding, life design frameworks...

A walk down memory lane checking in on Brian's past startups and how you can make sure you're starting a company that has a shot at working out.

We chatted with Joey Cofone, founder of Baron Fig, about the early days of building the company. He touches on a bunch of helpful topics, from breaking through to your customer with his archetype of the Attention Pie, to how non-designers can prioritize design, to building a company without outside funding. 

Most startups fail. Entrepreneurs assume there are a bunch of reasons for this, but there's really only one. Your startup will fail because of customer indifference. This episode explores in detail a few examples of startups that have avoided this fate, and lays out a pragmatic approach to avoiding it with your idea.

Less than 1% of all businesses raise Venture Capital money, and only a small percentage of those (again, less than 1%) end up becoming "unicorns." Yet that's all we hear about. How can you raise money? How can you build something attractive to VCs? This podcast is for entrepreneurs that want to build real businesses. Businesses that are profitable, businesses that customers love, and businesses th...