GTM Secrets

Welcome to GTM Secrets, the podcast where we dive deep into the world of go-to-market strategies with industry experts. In this episode, host Stephen Lowisz is joined by cold calling aficionado, Kevin Hopp, to explore the enduring relevance of cold calling in today's sales landscape. Together, Stephen and Kevin discuss the evolution of cold calling, debunking the myth that it's a relic of the past...

Welcome to another enlightening episode of "GTM Secrets," where host Stephen Lowisz delves into the world of sales, marketing, and growth with industry experts. In this episode, Stephen is joined by Mike Eckhoff, a seasoned sales professional whose journey from chemical engineering to sales leadership offers a wealth of insights. Mike shares his unique path, highlighting his experiences from worki...

In this episode of GTM Secrets, host Stephen Lowisz welcomes Elric Legloire, dubbed the Outbound Chef, to discuss effective go-to-market strategies in the B2B tech and SaaS sectors. Elric recounts his journey into outbound sales, which began when he was tasked with creating a marketing strategy for a small company with no budget. He turned to outbound sales tactics using LinkedIn, inspired by the...