Future Commerce

Predicting the Ecom, DTC, and Tech winners and losers of 2022 It’s a new year and spoiler alert…Brian still loves Costco. He’s actually banking that it becomes the biggest retail winner of 2022, whereas Phillip is rooting for GAP Brands (Old Navy, Banana Republic, Atheta) Will Amazon come out as the biggest retail loser of 2022? Possibly. Everyone is feeling the effect of disinformation and it doe...

Phillip and Brian join Ingrid on Infinite Shelf to chat about the best highlights throughout the season thus far. Tune in now! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

"This is Not Van Gogh" Today we're reviewing the best of the podcast in 2021, but instead of Branded resale enables you to have a better understanding of how things are being bought and sold and how your brand is having a life after you’re done “The most sustainable product in the world is the one that already exists.” -Adam “Brands are actually a new kind of canvas. They are a piece of art to som...

The First Ever Future Commerce Draft Every person has a blind spot, and your mind fills that gap. But what are we missing?  “We resort to hard data or often like quantifiable knowledge instead of gathering true, in the moment insight from people from their perspective, that first person perspective, which is really, really hard to validate.” -Brian Experience is different from every moment to ever...

The Way We’re Shopping Has Changed Forever  When looking at Black Friday/Cyber Monday recaps, retail analysts and reporters drew a little bit of a flat line Brands are seeing underwhelming sales growth on Amazon's Black Friday. “In general, performance for many brands was somewhat muted compared with the bumper 2020 sale event. A considerable factor could be that it appears that shoppers did not f...

Becoming a Gift Influencer  Drips vs. Drops? Drips all the way. Businesses should be providing drips to their customers, constant communication. Whereas drops are the seasonality of pushing your customer.  “I love the always-on drip culture. I do still think there's excitement and like sexiness to a big drop. But you have to make sure that those drops are super, super necessary in the moment, like...

Smart Contracts are the New Covenants  “All this stuff is stuff that's been out that we've been talking about for quite some time, but it's actually finding its way into the mainstream now and that's really exciting.” -Brian  The future is fractional ownership and we are seeing it happen right now with an autonomous organization potentially fractionally owning the governance of us all being able t...

Approaching Dork Mode No Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line. “There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut driven, and then, “I'm making data driven decisions,"...

Superseding Customer Relationships  "Relationship supersedes brand" is a phrase that we've often said on the podcast, but Phillip is calling this into question. A transaction doesn’t have to be an exchange of goods or monetary. It can be influence, it can be power dynamics, it’s identity exchange. “What often is overlooked is the employee experience in delivering service and support. It's never be...

Having Conversations That Don’t Exist in Other Places Welcome to Infinite Shelf, a human-centric show designed to help explore what it takes to make brands, products and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability. Phillip and Brian of Future Commerce join Ingrid to welcome Infinite Shelf to the network The three play a game of “Get o...

Our Inability to Predict Demand  The National Retail Federation predicts a whopping 10.5% increase in holiday spending this year. Maybe supply chain issues are overblown?  Moselle is on a mission to provide e-commerce businesses with everything they need to create stable and scalable supply chains. The Beer Distribution Game is really just supply chain 101. If you have shortages or additional lead...

Building a New Type of Relationship “For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -Rosa In recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate  Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers.  “It’s never been more important than now to truly underst...

The Modernity of Site Search We recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand. We contrast the store design of ALD with another Soho shopping experience: Shinola.  The future of digital requires having a physical experience. Brian’s ALD experience will likely drive future di...

Being an Informed Consumer Requires Recognizing Disinformation  Searching the web can be a bit confusing these days with the addition of third party sellers, in a recent Washington Post article, the author stated “These days navigating Amazon, Walmart and Google's maze of third party sellers or judging hip looking social media ads requires the same kind of skills as identifying misinformation and...

“If only there were a way to sample new products... in a warehouse of some sort?” If you’re not an influencer or active on social media, how can you sample a product as a consumer? How cool would it be if there was a way to get into a warehouse with every product available for sample!  “We need the raw, realistic community members, not influencers, sharing the content and saying, "these are my tho...

Bankruptcy and financial peril is the rite of passage for the Mall brand. The return of mall brands is upon us. But how did they make the turnaround? By taking risks, for one. Partnering with Kanye could be a mistake, or stroke of genius to take the storied brand back into the premium category and pivot away from availability to scarcity. “I actually see the partnership between Kanye and GAP as ac...

DTC Comes of Age in Grocery Grocery is one of the most complicated forms of retail that exists, leading it to be the one of the biggest forms of retail.  “We talk a lot about retail. We talk a lot about CPG. And I mean, we talk a lot about eCommerce just generally, which a lot of focus of the scale of eCommerce has been in the direct to consumer movement over the last couple of years. But grocery...

We examine the 2021 retail trade calendar and review Retail X, the first retail trade industry event to take place since the start of the pandemmy. ALSO: The rise of the headless platforms, Telfar TV launch makes waves, and we’ve rolled out a new podcast brand identity. Listen now! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of...

Our newest consumer research and trends report is here. NINE BY NINE uncovers the nine categories, and 81 brands, which are changing our world for the better. Get on the list to get an advance copy of the report. Launching next week. www.ninebynine.report Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On Headless, Influencers, and Live Streaming What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior.  “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and fro...

Accounting Platforms for Business Data that have Climate Impact SustainaBase is a software program that helps manage the carbon footprint of a company, akin to an accounting platform. SuistainaBase tracks carbon emissions, as well as water and waste metrics, taking data and science calculations to organizations to create meaningful actions. “Sustainability is important and it's something that we s...

God-Like Technology  Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life. The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper. “There is a future where people are going to find some way to silence the digi...

Facing the Cookiepocalypse Octane AI is the zero-party data platform for Shopify and eCommerce brands.  “We help stores and brands collect super valuable insights on their customers in a very direct opt-on kind of way and use that information to personalize the shopping experience.” -Ben How can brands bounce back from the cookiepocalypse? Stop depending on others and own your data. “Stop renting...

“FBA” - Fruit by the Acre? More like Fulfillment by Amazon Boosted Commerce is an eCommerce platform working to distribute the most up-and-coming brands on a global basis. “We started Boosted really as a way of identifying these amazing businesses and brands that people have created.” -Keith Amazon is the world's largest shopping mall, and its importance is only going to increase over time. By get...

Burn Your Own House Down Before Somebody Else Does  Pela is a waste innovation platform. Selling the world's first compostable phone case along with eyewear, countertop compost systems , and haircare. “We design waste out of the human experience. We’re a weird combination of commerce DTC, while also investing in material science, and figuring out how to get waste out of everyday products.” -Matt “...