Franklin Taggart's Virtual Coffee Break

Appreciation and recognition have a place in every stage of your marketing strategy. They're not just for after the sale or at the end of the year. Have you read John Ruhlin's book, Goftology? He talks about creating strong connections early in the relationship with your customer, like before they are even considered a prospect. Renee Shaw offers family and cultural activities to the people on her...

4 in 10 adults say that public speaking is their greatest terror. And the Association of American Colleges and Universities listed public speaking as the most in-demand job skill that employers need but can’t find in job candidates. Those of us who are self-employed aren’t exactly off the hook either. Strong speaking skills are a necessity for many of us as we work to represent our businesses and...

Some of us want a lifestyle and career in which our creativity is the centerpiece. We want to spend our time making life-enhancing, beautiful things. We only have businesses to support and sustain our creativity-centered lifestyle. We need our businesses to be simple, efficient, and profitable, but… We don’t want to build and manage organizations. We don’t want to spend all of our time marketing a...