EnvironMental with Dandelion

This week we were joined by Greg Barber of Eco Friendly Printer and he taught us all about post consumer waste, bleaches, dyes, and inks used for printing and what options brands have if they're looking to source more sustainable paper and packaging materials. Greg has over 30 years of experience in the sustainable printing industry and his passion for it is contagious! If you're looking for bette...

Let's start with the basics: do we recommend this book? That's a big YES! It's not really a book for beginners, and we certainly felt like last month's focus on recycling gave us the language and knowledge to talk about packaging issues. The Future of Packaging offers a different way to look at the issues around the packaging industry and the importance of working within the current recycling infr...

This month on EnvironMental we are focused on packaging! In our first week, we talk about what constitutes packaging and we define what the issue is when it comes to packaging and waste - MOST of the packaging that we buy ends up in a landfill. While there are a ton of packaging options out there, there isn't a perfectly sustainable solution to the packaging waste problem just yet.  Plus the best,...

In this episode we're wrapping up what we've learned this month, along with what you can do as a brand to elevate recycling within your business. We gave 5 great, actionable tips for you as a brand owner to infuse recycling into your business. Here are the resources we mentioned in this episdode: If you're not into using uline for your brand's shipping materials, here's a great option for you to c...

We had an incredible chat with Marissa Segundo, a Communications Consultant at Resource Recycling Systems (RRS)! She has been working in the recycling industry for the past ten years and her focus is on strategic planning, media relations, and team leadership.  As a bilingual communicator, Marissa is proud to be a proactive bridge-builder to the Hispanic community. She has provided clients in the...

We're back with our first Book Review for EnvironMental - we've decided as part of our monthly deep dives into different aspects of sustainability that we would read something focused on that topic. This month's topic: Recycling. We read Reduce, Reuse, Reimagine by Beth Porter. So here's the overview: Would we recommend this book? Yes - to people who are really into recycling OR in a high school,...

For the first full month of the EnvironMental Podcast, we're talking about Recycling! See [timestamp] for a fun little challenge - figure out what can be recycled in your community and post a recycling sign somewhere lots of people will see it! PROBONO OFFER - if you're building some sort of state or country-wide recycling directory, we would love to help you with SEO or helping you grow your sear...

This week on EnvironMental podcast, we talked about our feelings around last week's Changemaker Chat with Julia Kaleta and the new term we learned "Green Wishing." We talked a lot about shifting socially conscious initiatives out of the "performative" space with your branding - AKA do the work to make sure that your sustainability and inclusivity isn't bullshit. Also a PSA: Sustainability isn't a...

In this first of our Changemaker chats, we're talking with Julia Kaleta! She talks to us about the sustainability of one aspect of the fashion industry: dye making. Hear Julia talk about what sustainability in this part of the industry is, the importance of color in our everyday life, and how brands can choose sustainable options for their colors. Julia's latest project is The Atlas of Sustainable...

We've officially rebranded Offbrand Podcast - welcome to Episode One of EnvironMental! One of our biggest passions is sustainability and the human impact on the environment so we decided to shift our podcast to be able to learn more about this super important issue and share it with you! We're going to have guests, read books, and talk about how to grow brands more sustainably over time.

This is our last Book Review as Off Brand Podcast - and it's about Everybody Lies by Seth Stephens-Davidowitz! We HIGHLY recommend this book, it's a great read! It's relatable and easy to understand, it also reminds us that we're all the same. If you're into data and you want answers to questions like - Is America Racist? - What weird sex stuff are people into? - Does it matter where you grow up,...

We are branding Off-Brand!! STAY TUNED! We have been podcasting for almost a year and we really love it, but we want to align our weekly non-marketing chats with our passion: Sustainability. In this episode, we talk about why we're making the change and we announce the new name of our Podcast! Check out our newest venture in the works here: http://livingbranddirectory.com/

This is the OG of self help books, meaning that it's pretty basic - but it's a total classic. So much of this is just basic human kindness that we would actually recommend this to high school students, or maybe even parents to read to their kids in elementary school!

To have a growing brand, it's important to develop leadership skills - which are notably different than the skills it takes to be an entrepreneur. There is a ton to talk about in this episode but the number one thing we think this really boils down to is that leadership takes empathy.

Here's what to do for your holiday sales on the craziest ecommerce year in the history of ever... We don't usually talk about marketing on this podcast but this week is the beginning of Q4 - so it's time to prepare for Black Friday 2020 and other holiday sales!  Get in touch at info@dandelionbranding.com

You need to take breaks. That means throughout your day and vacations throughout the year. We talk about scheduling in break times, meals, vacations, staycations, etc. This hustle and grind culture ain't healthy, so take some time for self-care and relaxation. Your body and mind will thank you for it. 

Something that every entrepreneur deals with is analysis paralysis. This is where you overthink your choices and never make a decision. We share our experiences and our solutions in this week's podcast.

In this month's book review, we talk about Captivate by Vanessa Van Edwards. We both felt like while this book was filled with information, it wasn't great as an audiobook. We went over some of the things we found helpful from this book - and some things that we didn't find to be so engaging.

This week's episode is all about money, and more specifically the limiting money mindset many entrepreneurs (including us) face. We share some very personal stories about our own limiting beliefs, and the A-HA moment we had a few weeks ago that has brought about some major level-ups for our business! If you're feeling scared about investing in yourself, or in your business, this episode is for you...

In this episode, we give you a TON of new ideas for your Q4 planning - which you should legit start right now. From gift guides, early bird sales, to shipping cut off times - PLEASE take some of these ideas and roll with them - starting now!

We're both pretty introverted. Here's how we use it to our advantage when we're building our business.

In this month's Book Review Episode, we talk about Crushing it! This is actually the second time we've read this book, but it was no less inspiring. We give an honest review of the book itself, plus active commentary about our personal lives living the "Crushing It" dream!

Our origin story began in customer support and we've grown to know that it's one of the most important roles a business can have. Here we talk about why customer support is worth your investment and why they should have a seat at the decision making table.

This is our longest - and potentially most controversial - episode yet. We go over each of Cialdini's six “weapons of influence”, defining it and relating it to what we see happening in our society - and of course how you can use them in your business.

This term is thrown around a lot, even within our own communication, so we thought it was time to talk about what it means and whether or not "smarter" is always better than "harder."