Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/12/holidays.jpg) Unless you've been living under a rock lately, I'm sure you're aware that the holiday season is upon us. As a small business owner, entrepreneur or other marketing professional, that means you still have time to get an online marketing strategy in place, if you haven't done so by now. That's because according to a study, consumers are...

Ever wonder why some sales people are more successful than others? It's likely due to their mindset. In particular, their "marathon" mindset. Long distance runners train for months in order to prepare themselves to run 26.2 miles, or 13.1 miles, which is a half marathon. I know from experience, because I just completed a half marathon yesterday! Sales is not a sprint. As I explain in today's podca...

(http://gloriarand.com/wp-content/uploads/2015/12/SEO-Predictions-for.jpg) With the end of the year fast approaching, it's time to start thinking about how you're going to make more money in 2016. When it comes to online marketing, that means making sure your website can be found by your prospects on Google, Bing, etc. In today's podcast, I share a few predictions from some of the top SEO experts...

(http://gloriarand.com/wp-content/uploads/2015/12/How-to-Make-Your-Email-Marketing-More-Effective.jpg) Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales? You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come direct...

(http://gloriarand.com/wp-content/uploads/2015/12/How-to-Promote-Your-Brand-periscope.jpg) Have you noticed some changes lately with Periscope? The livestreaming app has added the option of rewinding and fast-forwarding a video replay that could make it more challenging for you to promote your brand. In today's podcast, you'll learn a strategy that will help people remember your brand, even if the...

(http://gloriarand.com/wp-content/uploads/2015/12/holiday-prospecting.jpg) Holy smokes! It's December 1st! Black Friday and Cyber Monday are behind us and now many companies are going to be coasting along till the end of the year, planning parties, taking time off and, if they're smart, setting goals for 2016. How are YOU going to spend this time of year? If you want to follow up with sales leads,...

(http://gloriarand.com/wp-content/uploads/2015/11/call-to-action-button.jpg) As a small business owner, I'm sure you know that it's not enough to get your website to rank high on Google. That's certainly a start. But the only way you're going to make a sale is for that website visitor to actually take action on your website. In most cases, that conversion path starts with the click of a button. Bu...

(http://gloriarand.com/wp-content/uploads/2015/11/social-media-posts.jpg) If you've been involved in internet marketing for any length of time, you probably have heard the expression, "Content is king." What you may not know is who coined that expression. Bill Gates! Yep, the founder of Microsoft first mentioned it over 15 years ago in an article he wrote suggesting that content would drive online...

(http://gloriarand.com/wp-content/uploads/2015/11/attitude-of-gratitude.jpg) Since this is Thanksgiving Day, I want to take some time out and let you know how grateful I am for YOU - my blog readers and podcast listeners. In today's podcast, I share what else I'm thankful for and encourage you to develop an attitude of gratitude. You can listen to the episode above, or on iTunes (https://itunes.ap...

(http://gloriarand.com/wp-content/uploads/2015/11/video-views-onyoutube.jpg) Do you watch YouTube videos very often? I"m guessing the answer is yes. Why? Well, for one thing you're on the internet reading this blog. YouTube has over a billion users - almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube (http://expandedramblings.com/index.php/youtube-st...

(http://gloriarand.com/wp-content/uploads/2015/11/blog-images.jpg) You've probably heard the expression, "Content is King," by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You're reading this article, right now, aren't you? :-) But know what else can make your blog compelling? Images! In this podcast...

When was the last time you "Googled" your name or your company name? Remember that anytime you engage in social media, whether for business or pleasure, you are leaving behind a digital footprint for your prospects and customers to find. That means you should be careful about what you post online. If you get carried away on a particular issue, it could come back to bite you and hurt your brand! In...

(http://gloriarand.com/wp-content/uploads/2015/11/DSC9934-e1447725686461.jpg) In today's podcast, I conclude my interview with business consultant, mediator, and legal professional Donya Zimmerman. In this episode, Donya talks about why a book can be a powerful marketing tool for the small business owner. Donya is a public speaker, aspiring author and owner of Family & Community Mediation and Busi...

(http://gloriarand.com/wp-content/uploads/2015/11/keep-visitors-on-website.jpg) Most small business owners know by now that a website is an important marketing tool. It's your opportunity to capture leads or sell products directly. BUT... your website is only effective if you can get those web visitors to spend more time on your site. That's because studies have shown that the more time someone sp...

Becoming a successful small business owner requires more than just having a great product or service to sell. You have to know how to manage your money, how to protect it and how to grow your income. (http://gloriarand.com/wp-content/uploads/2015/11/DSC9934-e1447725686461.jpg) In today's podcast episode, business consultant, mediator, and legal professional Donya Zimmerman talks about the business...

Have you ever produced a PowerPoint presentation for a webinar or other marketing event? If so, did you know that you can get a lot more mileage out of that presentation if you upload it to Slideshare? It's true! In today's podcast, I share five ways you can use this social networking site to generate leads for your business and improve your profitability! You can listen to the episode above, or o...

(http://gloriarand.com/wp-content/uploads/2015/11/7-blog-title-ideas.jpg) Imagine the impact on your small business if you could attract more readers to your company blog. More readers means more prospective customers, especially if you are providing high quality information that your prospects want and need. The challenge with blogging is that you not only need to provide great content, you also...

I don't know about you, but I don't like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you're a small business owner or sales person who struggles with cold calling, I invite you to tune into today's podcast and lea...

Have you heard of the term inbound marketing? According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. In today's podcast, I talk about the difference bet...

(http://gloriarand.com/wp-content/uploads/2015/11/video-marketing-tools-400x400.jpg) If you want to add video to your marketing mix, it's really as simple as picking up your smartphone and pressing the record button! Then, you just have to upload the video to your website, YouTube and/or Facebook! But if you really want to improve your video marketing results, you may want to try out some of the f...

(http://gloriarand.com/wp-content/uploads/2015/11/social-media-crisis-400x400.jpg) Twitter can be an awesome marketing tool for small businesses. But it can all fall apart in an instant when an errant tweet either by one of your team, a disgruntled customer or some other person causes a full-blown social media crisis. In today's podcast episode, I share some tips from an infographic ActOn Software...

(http://gloriarand.com/wp-content/uploads/2015/11/1-400x400.png) Are you struggling to get more followers on Instagram? The first way to improve your Instagram results is simply to post unique, useful and engaging photos. But how do you get those pictures seen by other Instagram users, and especially your target audience? That's where hashtags come into play, as I explain in today's podcast episod...

Do you have a gag order in your company's terms of service that prevents customers from posting negative reviews online? I hope not! I recently heard about this practice and I think it's a terrible way to treat your customers. Negative reviews are a part of business and you have to learn how to deal with them. In today's podcast, I talk more about gag orders and why they may be soon outlawed in th...

When you fly, do you pay close attention to the airline safety message? You should. Your life may depend on it one day. And so may your business. Yes, you read that right. I said "business." There actually is a business lesson that you can learn from the flight attendant's safety speech. You'll learn what it is in today's podcast episode. You can listen to the episode above, or on iTunes (https://...

When it comes to conversions, video sales letters beat a plain text landing page hands down. BUT... only if your video sales letter contains the right ingredients that will capture your prospect's attention and get them to take action. In this podcast episode, I share 7 key elements that your video sales letter must contain if you want it to move your prospect into a paying customer. You can liste...