Decode Sessions

The Grammys gave fashion, but not in the way we expected. From Harry's ballet flats to Gaga's drama, gender-fluid dressing, Versace's reset and the Lyst Index reality check. Because right now? Restraint is radical.

For this episode of Decode Sessions, we sat down with Lune, founder of Monday Muse, to explore the inspiration and creative journey behind the brand. What began as a personal skin concern became the catalyst for developing a label rooted in authenticity, intention, and self-awareness. From shaping its identity to navigating today's fashion landscape, Lune shares what it really means to build somet...

Salomon is a technical footwear brand that, in recent years, has become increasingly worn by celebrities, cementing its place at the centre of the fashion conversation. In this episode, we break down the strategy behind Salomon's rise and how it became a key player in today's fashion conversation.

In this episode of Decode Sessions , we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders.

In this episode of Decode Sessions , we sit down with Rebecca Jago to explore how desire is meticulously crafted in the world of ultimate luxury spirits. From thoughtful curation to powerful narrative building, we explore how brands move beyond products to create myths, emotions, and cultural value. A conversation about storytelling as strategy, authenticity as currency, and why true luxury is nev...

In this episode of Decode Sessions, we explore live streaming as a cultural space, looking at how it shapes communities, language and real-time connection.

French brands are having a moment again; some are fading, some are reinventing, some are suddenly everywhere. In this episode, we unpack The Kooples, K-Way, Sandro, Maje and Sézane, and decode what their trajectories teach us about brand DNA, nostalgia, cultural timing and community power. Practical insights, no fluff.

Lululemon used to be the activewear brand everyone looked to - the leader in leggings. But when you establish and own a market, the competition will creep up, and new brands will steal your market share. In today's episode of Decode Sessions, we're looking at what is actually happening in the active wear category. Who's winning and why? Can Lululemon reclaim the throne as the performance wear lead...

For this episode of Decode Sessions we sit down with Alex Unitt to unpack the inner workings of Harrods, the world's most iconic department store. From day to day operations to the shifting landscape of luxury retail, Alex shares an insider's view of what it truly means to work behind the scenes of a global landmark.  We explore last year's Loro Piana partnership that took 8 months to fully plan a...

In this episode of Decode Sessions, we sit down with Tal Booker, the tattoo artist redefining London's creative scene. Tal shares how staying unapologetically true to himself helped him build a brand grounded in authenticity and a loyal community that goes far beyond ink. A conversation about creativity, mental health, and the mindset it takes to turn passion into purpose.

Chanel has built an empire on mystery, no e-commerce, limited access, and queues that feel like a ritual rather than an inconvenience. A luxury model designed around waiting, wanting, and wondering. But a new generation has grown up with instant access, transparency and digital-first experiences. So the question becomes: Can a brand built on inaccessibility stay relevant in a world of immediacy? I...

In this episode of Decode Sessions, we're joined by Paul Nesbitt, who shares his insights on the challenges brands face today in building their own communities and how the social landscape is evolving with the rise of AI. Tune in for a fascinating conversation on the future of brand strategy!

In the third episode of Decode Sessions, we sit down with Kavita Cola to explore the world of influencing, a career that more than half of America's youth aspire to have when they grow up. As the influencer landscape continues to evolve, we need to understand what this dream really entails. With over a decade of experience, Kavita takes us on her journey from reality TV to becoming a prominent inf...

In the second episode of Decode Sessions, we go behind the scenes with Tigerlily Taylor, founder, model and influencer. Tigerlily shares what it really takes to build a modern lifestyle and beauty brand - from sustainability and creativity to navigating a competitive industry, Tigerlily opens up about her journey, her generation's mindset, and the hard work behind the fame. Tune in for candid insi...

In this episode of Decode Sessions , we sit down with Oisín Rogers, the owner of The Devonshire, one of London's most exclusive spots, frequented by celebrities and tastemakers alike. We explore how The Devonshire has grown into a true community, where connections are made and a sense of belonging thrives, and why it's a fascinating marketing case, achieving organically what big brands often spend...

Welcome to Decode Sessions, where we unpack fashion and culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter - covering everything you need to know, and a few things you didn't.