Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, join me, Mike Arce, on an insightful walk as I discuss my recent communication fumble. I'll open up about the crucial aspects of adapting your leadership style, the intricacies of effective communication, and the ever-evolving journey to mastering it. As a leader, discover the art of being flexible, and adjusting your approach...

In this episode of The GSD Show, the leading fitness business podcast, we're cutting through the noise and exposing six sales strategies you should avoid if you want to sell more memberships in your gym. In this no-fluff video, you'll learn how to improve your sales techniques and what popular mainstream sales techniques to avoid implementing to better your business. Say goodbye to the myths, and...

In this episode of The GSD Show, the leading fitness business podcast, join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell. You'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you eleva...

GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell. In this episode of the GSD Show, you'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadershi...

In this episode of The GSD Show, the leading fitness business podcast, we're sharing an exclusive talk from one of the most influential and recognizable personalities in the fitness industry, Bedros Keuilian, from our 2023 GSDCON  Sales event. In this talk, Keuilian dismantles common misconceptions about money, gives tips on how to use money to your advantage, provides various selling strategies,...

In this episode of The GSD Show, the leading fitness business podcast, join Coach and Advisor, Eric Malzone, and Loud Rumor CEO, Mike Arce, as they share the fundamental principles you should use to have a more profitable gym. You'll learn about the importance of attracting the right customers, thinking outside the box, and focusing on profit rather than just revenue in running a successful gym. E...

In this episode of The GSD Show, the leading fitness business podcast, Mike shares the importance of a comprehensive marketing strategy that goes beyond paid advertising, and various strategies for increasing revenues in gyms.  The real reason why your gym marketing agency is failing you is because… They're not a marketing agency…they're an advertising agency . And those two things are vastly diff...

In this episode of The GSD Show, the leading fitness business podcast, join Loud Rumor CEO, Mike Arce, as he shares marketing and pricing strategies you can use to double your company's profit without working any harder You'll learn how Life Time Fitness's CEO, Bahram Akradi, found success after, what he called, an initial pricing failure. Learn from Bahram's mistake and avoid making the same erro...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with John Briggs, CEO & Founder of Incite Tax, to uncover the 10 most common financial mistakes gym owners make.  Incite Tax provides premier proactive tax and accounting experience to small business owners (and particularly gyms and fitness studios). Learn from John's expertise and avoid these pitfalls to ensure yo...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Scott Donnell, the leading voice in teaching kids about money. Scott is the founder of Apex Leadership Co, Hapbee Technologies, and the GravyStack™ banking app for kids and families.   Scott has studied THOUSANDS of families and he's sharing some common mistakes that parents make when teaching kids about money....

In this episode of The GSD Show, the leading fitness business podcast, we delve into the inspiring journey of Cody Sweet, who has successfully built a 700-member fitness business empire. Join us as we explore Sweet Fitness Kickboxing, his unique partnership business model, effective marketing and sales strategies, and how he manages attrition. Plus, learn about Cody's dedication to building the dr...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into how fitness business owners can stay ahead of economic cycles—especially during a recession. Don't be unprepared for the business opportunities that could arrive during an economic downturn. In fact, companies like MTV, Salesforce, Groupon, and others have prospered during hard times. Check this video out to s...

In this episode of The GSD Show, the leading fitness business podcast, discover the game-changing strategies that transformed these gym owners into a million-dollar brand raking in an astonishing $150,000 per month across two thriving locations! In this exclusive interview, dive deep into the secrets behind their rise, as they unveil the precise keys to their sensational success. Get ready to be i...

In this episode of The GSD Show, the leading fitness business podcast, we're tackling a crucial mindset shift for gym owners: The answer to your challenges isn't "how" – it's "who." One of your jobs as a gym owner, is to always find solutions to new challenges and problem solve. Mike shares his lesson on how connecting with the right people, partners, and networks can redefine success for your gym...

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions. Marketing does NOT equal Facebook and Instagram ads. It's just a piece under an umbrella that's under another umbrella of marketing.  So if you say your marketing strategy is "running Facebook ads", you do...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down why you might be missing your sales goals—and how to fix it. If you're not hitting your sales goals, this could be the reason why: You're fixing the wrong problem. In the sales process, it goes ad > lead > book > show > close. We'll share how you can optimize each step to hit your sales goals. Stay tuned for...

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering why your gym marketing promotions might be falling flat—and how to fix it. You may be committing one or all of these marketing mistakes we see a lot of gyms and fitness studios make. We'll dive into four marketing strategies that are proven to work. Learn what's hurting your promotions and how if done right, ca...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down three essential questions you must ask before spending money on your business. These three questions help you justify financial decisions when it comes to running and growing your business.   Check it out! 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your...

In this episode of The GSD Show, the leading fitness business podcast, we dive in on how you can create a member avatar and ways you can create social media content that aligns with them! Are you putting up content that matches your member avatar? Do you even  have a member avatar? 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your fitness busin...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Matt Kafora, owner of seven incredibly successful Orange Theory Fitness locations as he shares practical advice on how to leverage prescription selling to attract and retain more members. You'll learn how to identify individual goals, craft personalized fitness plans, and effectively communicate the value of yo...

In this episode of The GSD Show, the leading fitness business podcast, we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing. Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his "Paradise Bakery" story. But Matt...

In this episode of The GSD Show, the leading fitness business podcast, we breakdown the CEO's perfect day. As a business owner, I'm sure you find yourself wearing multiple hats throughout your day. Whether it's leading team meetings, making sales calls or even sometimes coaching a class…is that really what you should be doing? We've all heard the phrase "work on the business, not in it." Check it...

In this episode of The GSD Show, the leading fitness business podcast, we're clearing up a common misconception: Marketing and advertising are NOT the same thing. Many think they're interchangeable like "sofa" and "couch" or "movie" and "film"...they're not. And in this video, we share the concept of what marketing really is. HINT: Advertising actually sits under an umbrella…. that sits under the...

In this episode of The GSD Show, the leading fitness business podcast, we help you determine your marketing budget - one of the most commonly asked questions by business owners. Listen in to hear what Mike has to say! 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your fitness business. To learn more go to  LoudRumor.com Follow Us! Instagram:  ht...

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering the truth behind why many gym owners struggle to excel as salespeople. Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process. With personal anecdotes and insights from successful individuals, he emph...