Ahrefs Podcast

Employee-generated content isn’t just a trend — it’s the future of marketing. In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media. Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that wan...

AI Overviews are changing search — but not in the way Google wants you to think. In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy. Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click s...

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana , Carta , and Astro (acquired by Slack). After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions. She’s seen it all. We chatted about positioning fundamentals , product vs. content marketing , the growing...

Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.” This episode is the result. Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links. It’s not a...

Is your marketing stuck in “competent” mode? In a world where AI can generate endless content, being good isn’t good enough anymore. In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious , Mark makes the case for out-humaning the machines: creating content that’...

Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media). Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-b...

Is AI replacing marketers, or just helping bad marketers move faster? In this episode, we're joined by Eric Siu, founder of Single Grain, host of  ⁨@LevelingUpOfficial⁩  , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now. Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 bl...

What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads? Adam Robinson⁩ breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns c...

Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision. We talk: • Why they spent $260K with a top agency (and what they actually got) • How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency • The Minimu...

Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different. Gael Breton (  ⁨@AuthorityHackerPodcast⁩  ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality. We’re talking about AI workflows that actually work in a lean, fa...

What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration. From automation and content creati...

As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry. In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off. Explore in this episode: (00:00) Intro (01:41) How do you know if you have a comm...

Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers , Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong abo...

What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up. Tim shares lessons from leading marketing at...

Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx. In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podca...

Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages. As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030. In this episode, you'll learn: (0:00) Intro...

What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships. Before joining CmB, Delbert worked as Head of Marketing at Circles. Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years. And even before that he worked at Procter & Gambl...

Early-stage marketing can be full of challenges, but what if there were a playbook to follow? Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR. He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone. In other words, Madhav has pretty much mastered the ar...

How can you rise to unicorn status in an industry dominated by legacy players? Jon Stona, VP of Global Marketing at B2B global payments processor Airwallex shares his insights into growing the company from a coffee shop in Australia to a dominant player in the fintech space.  Today, Airwallex has a $5.6B valuation and handles $100B in processing volume. So, what's the marketing machine behind this...

Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client rela...

How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions? Steven Kalifowitz is doing just that right now with  @CryptoComOfficial  . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter. Along with di...

When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year. Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community. But it wasn't always that way. Fery shares his ups and downs as an agency owner, what...

Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so. But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide. Ever the AI skeptic, Tim Soulo sat down with Zac...

Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction
 01:02 Shifting from courses to coac...

John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking. He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive. With so much to unpack, there was a lot to discuss, including: 01:25 What it’s like to work for Wordpress 5:25 Launching a Wordpress competitor...