The WordBirds Podcast with Chris Willis

The UK's Financial Conduct Authority has crafted a brand new regulation called Consumer Duty. This aims to improve communications among financial services companies to address banking scandals and irregularities in recent years. Chris Willis sits down with Anne Godbold , a non-financial risk specialist at Accenture, to discuss how this regulation will change the entire marketplace. She explai...

More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to enlighten us on the topic is content royalty Robert Rose , CEO and Chief Strategy Officer for The Content Advisory . As one of the world’s most recognized experts in content strategy, digital media, and marketing, Robert innovates crea...

The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance inside Wayfair as its Senior Content Strategy Manager for Content Operations & Governance. In this episode, she shares what content governance means to her and how it plays out in practice in a large organization like Wayfair....