The Story Selling Podcast

There are (to my knowledge) four types of story you can tell in your marketing: product stories, customer stories, personal stories and 'other' stories. They all can be used at different stages throughout the customer journey. In this episode we examine the first two types: product stories and customer stories. 

Before you start telling stories in your marketing you first need a clear grasp of the customer journey. What does the ideal customer journey look like? Listen now to learn: Why the customer journey is spherical rather than linear How to structure your marketing follow-up systems for maximum sales! How to identify missing 'nurture' and 'training' assets to shorten the sales cycle

Is implementation a bottleneck in your marketing? Are you ALWAYS scarce on time? If so you probably need an implementer... Listen now to learn: Why you NEED an implementer now more than ever How to outsource to an implementer without losing control of the outcome How to best manage the work an implementer does for you

In this episode we ask: what does it take to be a successful Story Copywriter? What are the requirements of the role? Is this an innate skill, or one you can learn? Which skill factors are most important?

You can't talk about copywriting without also talking about the technology that underpins it. When it comes to email, "which email system should I use?" is perhaps the biggest email marketing question. Today's episode examins the role of the person responsible for that system: the systems expert.

If you run your own business, should you also be writing your own copy? What role should a business owner play in the production of successful copy? Find out in this episode.

Learn what a 'Story Copywriter' is, and why you should become one!