The SaaS Podcast - Real Lessons on Growing Profitable SaaS

Vedran Rasic launched LeadDelta on Product Hunt and signed up 499 customers in a single day. It was the second time he won #1 Product of the Day - and it all came down to an early traction strategy he has repeated across multiple products. In this episode, Vedran breaks down his exact Product Hunt launch playbook for SaaS go-to-market success. You will learn the pre-campaign preparation that matte...

Cristina Vila spent 18 months giving Cledara away for free. She had no SaaS subscription billing system, no pricing plan, and activation was stuck at 50%. Then she started charging - and everything changed. When Cledara introduced its first paid plans, activation jumped to 80% because paying customers felt compelled to actually use the product. A year later, Cristina raised SaaS pricing again with...

Thor Olof Philogene spent six months validating Stravito's enterprise SaaS opportunity with nothing but slide decks - no code, no product, no revenue. Then he entered a competitive bid against legacy vendors and had to build the product while proving it every two weeks. In this episode, Thor reveals how Stravito landed Fortune 2000 customers like Comcast, Electrolux, and McDonald's as a tiny start...

After raising $37 million and building a 200-person team at his previous startup, Esben Friis-Jensen chose a radically different path with Userflow. He built a self-serve SaaS model and scaled to multiple 7-figure ARR with just three people. In this episode, Esben reveals how Userflow competes against 20+ rivals through product-led growth, why spending 50% of development time on UX fixes is their...

Josh Haynam spent six years bootstrapping Interact to $1M ARR using nothing but a SaaS content strategy built on niche technical guides. Then the pandemic supercharged growth - and then killed it. Revenue flatlined at $2.4M for an entire year. In this episode, Josh reveals how Interact broke through a year-long revenue plateau by rebuilding onboarding, launching quiz templates that doubled as an a...

Tony Summerville started charging $50 a month for fleet management software. One customer thought that meant $75 per vehicle and still said yes. That pricing gap was the first signal his SaaS SEO strategy would drive 4,000 customers. Learn how Tony built a SaaS SEO strategy that drives 70% of revenue through inbound marketing SaaS methods, ranking #1 for 'fleet software' with SaaS content marketin...

Gary Vanbutsele spent 18 months building a product nobody paid for. His second attempt at SaaS customer discovery worked - he pre-sold to 5 customers at $5K each. Then SaaS partnerships delivered the real breakthrough. Learn how Gary ran SaaS customer discovery by contacting 400 consultants for SaaS partnerships, converting 10 into active partners who drove partner-led growth delivering 120 custom...

Alfonso de la Nuez spent six years running usability tests in a Spanish lab before building an enterprise sales engine. His consultancy to SaaS journey reached nearly $100M ARR in enterprise SaaS. Learn how UserZoom used enterprise sales hustle to land Google and eBay, bootstrapped to $15M before raising $34M for enterprise growth, and how Thoma Bravo valued the business at $800M. Alfonso is the c...

Dave Rodenbaugh lost $60K on a failed SaaS acquisition and $50K building a help desk nobody wanted. Then he acquired Recapture at $3,500 MRR and found the bootstrap to profitability formula. Learn the 3-criteria checklist for buying SaaS businesses that achieve bootstrap to profitability, why dropping prices from $49 to $29 unlocked Shopify growth, and how a solo founder SaaS can scale through par...

Most SaaS founders get their SaaS metrics wrong. Paul Orlando says if you have one number for CAC and one for LTV, you haven't started measuring net revenue retention properly. Learn how to calculate customer acquisition cost by channel, model LTV as a river, track net revenue retention by cohort, and why negative SaaS churn is the gold standard. Paul is a USC professor and author of Growth Units....

Jeb Banner built almost a dozen products that went nowhere over 12 years. His failed software startup streak broke only when he separated product from his agency and found product-market fit targeting nonprofits. Learn why a failed software startup inside an agency never survives, how Boardable achieved product-market fit by targeting nonprofit boards, and what hidden conversion signals a data sci...

Tom Staff bought a PHP textbook and taught himself to code. That side project became Street Group, a niche SaaS for UK estate agents now doing over $800K MRR - all built on vertical SaaS principles. Learn how Heather and Tom used handwritten letters, exclusivity pricing, and deep industry-specific SaaS knowledge to build a niche SaaS to $9M+ ARR with zero outside funding. Heather is the co-founder...

Khadim Batti spent three years building a product nobody needed. Then he deleted it and started finding product-market fit from zero. The SaaS pivot turned a support tool into a $600M company. Learn how Khadim achieved B2B product-market fit by sending 500 cold emails, closing before writing code, and narrowing from SMB to enterprise CRM for product validation. Khadim is the co-founder of Whatfix,...

Tony Sternberg launched ProsperStack with a post-cancellation survey. Only 2% responded. That's when he realized his entire approach to SaaS retention and SaaS churn was wrong. Discover how Tony rebuilt ProsperStack as an embedded cancellation flow for real-time SaaS retention, achieving churn reduction by intercepting 100% of cancel actions at the moment they happen. Tony is the co-founder of Pro...

Most founders think they know what problem their product solves. Michele Hansen's SaaS product validation framework proves them wrong through customer interviews and customer discovery. Learn Michele's approach to SaaS product validation - from finding product-market fit signals to the 'reaching for the door' question, and why 5 customer interviews reveal enough to act. Michele is the co-founder o...

Benn Stancil built a product customers loved but nobody could name. Mode's SaaS branding fell between BI dashboards and data science tools - a SaaS positioning problem that confused buyers for years. Learn how Mode solved its SaaS branding challenge by narrowing to 'by analysts, for analysts,' using entertainment-first content for product positioning, and growing to 8-figure ARR. Benn is the co-fo...

AJ started Carrd as a vanity project to pay for lattes. Using product-led growth and freemium SaaS pricing at $19/year, he grew to $100K MRR and 4 million sites with just two people. Learn how AJ built a product-led growth engine using the freemium model, built-in virality through 'Made with Carrd' links, and a product-led growth approach that replaced all marketing spend. AJ is the founder of Car...

Brian Parks raised $30M for Bigfoot Capital and has funded 35 B2B SaaS companies. His conclusion: most startup funding fails because founders treat capital raising like a side project instead of a SaaS fundraising priority. Learn the 5 startup funding mistakes founders repeat and the 8-step process Brian uses on both sides - as someone who manages SaaS fundraising and deploys venture capital SaaS...

Jody Glidden spent four years solving a CRM data problem before B2B SaaS sales took off. His enterprise sales cycles dragged three years to close a single deal through founder-led selling. Learn how Introhive cracked B2B SaaS sales by focusing on one vertical, doing founder-led selling for 4 years, and building SaaS partnerships that grew revenue from 7% to 30%. Jody is the co-founder of Introhive...

Mitch Causey had no sales background when he started selling SaaS without sales experience. He ran a one-person SEO agency using spreadsheets, then turned those into software and grew DemandWell to $1M+ ARR. Learn how Mitch built a SaaS sales process by selling SaaS without sales experience first, pre-selling software before it existed, and developing a founder-led sales playbook before hiring rep...

Jordan Gal built CartHook into a $6M ARR recurring revenue machine on Shopify. Then Shopify shut him down. But before that, his SaaS pricing strategy of tripling prices transformed a leaky business into a healthy one. Discover how raising recurring revenue prices from $99 to $500 plus transaction fees achieved churn reduction from 15% to 2% and doubled MRR from $250K to $500K in one year. Jordan i...

Raj Sheth bootstrapped RecruiterBox to $4M ARR, sold to private equity, and then built a SaaS factory focused on buying and selling SaaS businesses. His first SaaS acquisition returned 3x in 13 months. Learn how Raj evaluates SaaS companies at $1-3M ARR, turns them around with a SaaS turnaround playbook, and positions each one for selling a SaaS business at a premium. His system targets 50% EBITDA...

What happens when eight founders starting a SaaS from Germany, New Zealand, Louisiana, San Francisco, South Africa, India, Florida, and France all share their stories? You hear what it really takes to keep going when you feel alone, broke, and unsure if anyone will ever use your product. For the 300th episode of The SaaS Podcast, host Omer Khan invited eight listeners who are starting a SaaS to sh...

Most SaaS companies invest heavily in content creation and then do nothing to promote it. Alan Silvestri built an entire agency around fixing that SaaS SEO strategy gap - and his outreach email was so good it landed him on this podcast after Omer initially said no. In this episode, Alan walks through his exact SaaS SEO strategy for link building and content promotion. He explains why most outreach...

Dave MacLeod spent years trying to sell to everyone and got nowhere. Then he focused his SaaS go-to-market on one niche SaaS market - school districts - and that single decision built a $20M business. For almost five years, ThoughtExchange focused exclusively on K-12 education. That SaaS go-to-market discipline gave them sharp messaging, passionate customer advocates, and a product purpose-built f...