The Mobile User Acquisition Show

One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC can take significant budgets to make work - in this episode we explain why this is the case - and provide some numbers to illustrate this. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/why-we-dont-run-google-uac-on-smaller-mobile-us...

If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? This episode walks you through the 3 key components that matter the most. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-structure-your-first-facebook-ad-account-if-youre-an-indie-developer-with-limited-budgets/ ** Get...

You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly. Do these really help or impact business or metrics? This episode explains how these icon swaps are impactful. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/the-non-obvious-benefits-of-icon-changes/ ** Get more mobile user ac...

Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-mobile-attribution-differs-from-web-attribution/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog ** Check out our podcast...

I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently.  The mobile user acquisition podcast is presented by me - Shamanth Rao, mobile growth leader and the founder and CEO of the boutique growth consulting firm RocketShip HQ.  Each episode inc...