The Danielle K. White Show

Point #1: Industry Fables Many Artists don't believe in themselves and dutifully execute whatever the Industry has taught them to do. For example, we are taught that you accommodate everyone  and everything  that walks through the door until you have "arrived," even if it means doing what you don't like doing - which most Artists believe is their only option. This creates the all...

This week’s conversation centers around the topic of Profit, specifically why it’s important to know and track your numbers. Point #1: Tracking Reveals the Truth Danielle: The Artist Ego is something we’ve all been guilty of where we brag about what an awesome week or quarter we've had, yet the actual numbers reveal a different reality. It's important to remember that tracking numbers is m...

A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing. In This Week's Episode.....PRODUCTION Point #1: Marketing: Are You Frozen in Time or Evolving? Danielle: With the market constantly chang...

In This Week's Episode.....PROTECTION Point #1: Protect Your Mind From Outside Influences  QUESTION: When you’ve allowed other people’s opinions to impact or influence you about your own industry - and they’re not even in the hair industry -  how does it actually affect you in the salon? Point #2: Your Circle of Influence Matters  QUESTION: Who is in your circle of influence?  Are they sucking...

In This Week's Episode.....PROFIT Point #1: Profit Defined Profit means different things to different people. Monetary is the most obvious answer. The money you see from the work that you are putting in. At the end of the day it's about reaping the benefits of all the hard work, time, and energy that was put into something. It is a reflection of everything that you did. Many Artists will s...

In this week's episode Coaches Val and Ani look at the importance of production within the salon, reminding Stylists that the client is NOT the Artist. The client may have an idea of what they want, but it's the Stylist's job as an Artist to know what will look best .   In This Week's Episode.....PRODUCTION Point #1: The Stylist Dilemma QUESTION: How do you feel about your current...

In This Week's Episode.....POWER Point #1: Belief in Yourself Behind and in Front of the Chair QUESTION: Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they? Point #2: It's an Inside Job   QUESTION: Who do you believe yourself to be? Who must you become in order to be, do, and have what you want? Point #3: The Toleration Game QUESTION:W...

In This Week's Episode.....PROFIT Point #1: Setting Stylists Free QUESTION: Can you relate to feeling like a slave behind the chair? Point #2: The Story Behind Money QUESTION: How is your background with money affecting you? Point #3: Painful Process of Raising Prices QUESTION: When is the last time you raised your prices? Point #4: Niching Gets You Rich QUESTION: Do you currently have a niche...

In This Week's Episode.....PRODUCTION Point #1: Currently Sitting Pretty The BMS podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money. We are changing the script inside of the business of money, especially in...

In This Week's Episode.....POWER Point #1:Modern Slave Stylist According to both Coach Val and Ani, if you don't have any freedom as a stylist, you are sacrificing days off and working on the weekends and bending over backwards putting ourselves INTO slavery according to Danielle learning skills to do hair but not the business side of it. It's hard to say no to money, but instead stylists underval...

Key Points Point #1: Toddler Hair to Bring New Techniques Natural Beaded Rows (NBR) came about because of always having super fine hair and the desire to have full, great hair. After looking at six different techniques and creating her own brand, Danielle realized that she is also an educator for a specific technique   Point #2: How to Become a Successful Business Owner Big Money Stylist (BMS) cam...