Purpose 360 with Carol Cone

LG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to measurably impact the business and society. Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations shares how LG identi...

Pets, education, and community parks – these are feel-good social impact efforts that brands like to support. Rightly so, as they are worthy efforts that are easy to talk about. Yet, not all companies align most authentically with such issues. As a provider of life insurance, New York Life Insurance Company faces a difficult reality each day: that their customers may pass away. This reality often...

How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, is back to share the story behind the brand's efforts to take a stand in the market and beyond. With a mandate to “do good” from one of the world’s largest companies, the team behind the Vaseline brand set out to find their eponymous product’s super power. Kathleen Dunlop, Global Brand VP at Unilever, joins Car...

With a mandate to “do good” from one of the world’s largest companies, the team behind the Vaseline brand set out to find their eponymous product’s super power. Kathleen Dunlop, Global Brand VP at Unilever, joins Carol to explore the conversations, insights, and “aha” moments that took “The Healing Power of Vaseline” into conflict zones, refugee camps, and community health centers to provide poten...

True to our name, at Purpose 360 we believe purpose must be embedded throughout an organization to maximize impact. Kohler takes this ethos a step further – integrating the company and its purpose with the world. Laura Kohler, Vice President of Human Resources, Stewardship and Sustainability at Kohler – a fourth-generation family executive – joins us for the second episode of Purpose 360 to explor...

Welcome to Purpose 360. We’re thrilled to make our debut, and even more so because our first guest is celebrating the fourth anniversary of one of the most disruptive and successful social purpose campaigns: REI’s #OptOutside. But first, you might want to know a little about us. Purpose 360, hosted by Carol Cone and Chris Noble, unlocks the power of social purpose to ignite business and social imp...