Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail Do you dread looking at the numbers in your business? So many people say they aren’t good with numbers or don’t understand what’s happening with the money in their business. They make financial decisions without knowing where the money’s going and just hope they’re making the right choice or that it’ll magically pay off. But you need to understand what’s coming in, what’s going ou...

Send us Fan Mail When you think of entrepreneurial poverty, you probably think of money, right? Entrepreneurial poverty isn’t just a financial concept, though. And while I’ve talked about this concept in lots of interviews over the last year, I’ve never done it in-depth on this show... until now. Today begins a new series on getting yourself out of the entrepreneurial poverty that comes with hustl...

Send us Fan Mail When it comes to visibility for your business, you can’t ignore one of the most prolific ways of marketing online for the last few years: social media. And so many influencers make it seem like they have it all figured out. It’s like they live on the platforms, posting 24/7 about the things they do and the things they buy. The shopping excursions, the vacation photos, the lifestyl...

Send us Fan Mail When you think of visibility, you tend to think of the things you can see... literally. You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight? Audio has been one of the best ways I’ve gotten my message out there. But you don’t...

Send us Fan Mail Are you staying ahead of the marketing shifts that affect your business? Trends come and go--like Myspace, which was once all the rage, but isn’t even in the marketing conversation anymore. What once was effective becomes less so, like you’re seeing on certain social media platforms. But if you wait too late to get ahead of the shifts and change your approach, you’ll find yourself...

Send us Fan Mail The world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore). But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more e...

Send us Fan Mail If you had maternity leave or a health emergency requiring you to be away from your business for a couple of months, could your business handle it? Could it even survive? Let’s say, for instance, that you’re a chiropractor who injures her wrist and can’t work on clients for 12 more weeks. That’s where Dr. Lisa Griffith (my chiropractor, client, and friend for the last three years)...

Send us Fan Mail “What questions do I ask myself in a review? What do I do when I sit down to check my progress? How do I adjust my plan?” We’re almost at the midway point of the year which is the perfect time to do a review of your business. But not everybody knows where to start when it comes to doing a review, and these are the types of questions I get when working with clients. What if you’re...

Send us Fan Mail The rumors are true - the world of entrepreneurship and small business is rapidly changing. And what may have worked in 2016 or even 2020 is no longer as effective.  Join the mentors of The CEO Collective for this discussion about what we are currently seeing in the world of small business, including: The 'popular' tactics are constantly changing, but we see entrepreneur...

Send us Fan Mail If you're already crossing that big $100K milestone and looking at $250K, $500K, and beyond, you need different information and advice than the businesses that are brand new, but the more you grow, the less public information you're going to find. If you're ready to break through to your business's next level of success, join me for today's masterclass, Th...

Send us Fan Mail For the last 15 years, I’ve seen so many people come and go. I’ve seen so many people start out with dreams and ambitions, only to burn themselves out and take years to recover from the impact. But you know in your heart and soul that you’re meant to be an entrepreneur. And I want you to have long-term success, instead of sacrificing it with a short-term view. It’s why I wanted to...

Send us Fan Mail Business franchises are everywhere! You see several in the form of fast food chains whenever and wherever you get off the interstate. And while I’ve talked about scaling your business on the show before, I haven’t gone deep into more traditional ways to do it like this. Today, I’ve invited The Scout Guide co-founders Susie Matheson and Christy Ford onto the podcast. They’ve built...

Send us Fan Mail Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths. Amber can certainly vouch for...

Send us Fan Mail One of the biggest things you need to plan for your business in the coming new year is marketing; how are you going to get more visibility? I’m a bit biased because I love using podcast interviews as a marketing tool. But how do you get started with pitching yourself for podcast interviews, especially if you don’t have a team to help you? Luckily, Danielle Weibe, the founder of th...

Send us Fan Mail We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this e...

Send us Fan Mail Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s episode kicks off a new ser...

Send us Fan Mail A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and sh...

Send us Fan Mail Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the same for other entrepreneurs. As someone in the podcast space who was in the target market for her services, she was the first person I saw talking about something like this in 2019. So, of course, I had to h...

Send us Fan Mail Certain subjects are polarizing, and I’m not just talking about the usual topics like politics or religion. The last time I had MegAnne Ford on the show we discussed the dark side of visibility she experienced through her coaching business…her  parenting  coach business. As you can imagine, parents have particular thoughts about raising their (and sometimes others’) kids. And some...

Send us Fan Mail We all love hearing success stories. If you’ve listened to this podcast since August of 2021, you may remember Sarah Young and her accounting business. Back then, she was about a year into her experience with The CEO Collective . Now a year later, she’s back! And she’s here to let us know what happened after she shared her success story on the show. Today kicks off a series I’m do...

Send us Fan Mail Forgetting to consistently market and prioritize making sales? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year...

Send us Fan Mail You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for mos...

Send us Fan Mail Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. So in this episode, I talk about how to design a business that works for you and runs like clockwork in 2023. On this episode of Pr...

Send us Fan Mail With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter what’s happening in the world, though, you can still...

Send us Fan Mail With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over. If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episod...