Perpetual Traffic

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepar...

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.   In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with  Savannah Sanchez , a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Sava...

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?     In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency . Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much...

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.     In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency . In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twit...

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.   In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burn...

Everybody wants their clients to be happy, but it doesn’t just happen by default.    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company . Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate a...

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.   In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and market...

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network , to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of ch...

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.     In today’s episode, Nick Miller, head of Tier 11 ’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you al...

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.   In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoid...

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?   In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about wh...

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer , to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure tha...

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?   In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 , for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money,...

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morn...

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization.    In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11 . Daniel Green, Marketing Creative Strategist, sits down wi...

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.     In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t d...

How can you get around the new iOS updates in a way that’s legal and also works?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11 . Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understandi...

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11 , who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, a...

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?   Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11 . In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in par...

What are the newest Google features, and what do they actually mean for your business?   “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk throug...

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.   Angela Ponsford is the VP of Customer Success at Tier 11 . Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and...

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.   John Moran is the Chief Strategist for Solutions 8 , one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Go...

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.   Travis Stephenson, CEO of Chatmatic , believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the soluti...

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable. Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like...

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.   This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know an...