Optometry: The Ultimate O.D.

Why Your Future Practice Doesn’t Need You to Know Everything | E326 Highlights from this episode: Why Your Future Practice Doesn’t Need You to Know Everything (00:54) Closing Thought: My Competitive Advantage (24:04) I don’t know how to run the bigger optometry business I want to build today, and being around successful owners at Eyeare B.O.S.S. Live helped me get more comfortable admitting that....

What Successful Owners Mean By “Be Careful What You Wish For” | E325 Highlights from this episode: What Successful Owner s Mean By “Be Careful What You Wish For” (01:03) Closing Thought: The Early Bird & The Second Mouse (20:16) I love talking with owners who have built the kind of optometry practices I can imagine building, but lately a few of them have asked me a question I needed to hear: w...

How to Grow an Optometry Practice Without Owning Every Problem | E324 Highlights from this episode: How to Grow an Optometry Practice Without Owning Every Problem (00:54) Closing Thought: Fall in love with some activity and do it! (21:00) I used to think that growing my optometry practice would eventually make some of the daily problems go away, but the owners I met at Eyecare BOSS Live reminded m...

The Struggle Your Team Actually Needs | E323 Highlights from this episode: The Struggle Your Team Actually Needs (1:14) Closing Thought: Building a Life You Don't Want to Escape (17:19) It's easy to get stuck thinking about change instead of actually making it. And one thing I keep coming back to is that clarity comes from movement. You don’t need a perfect ten-year plan—you need to take t...

What If Your Greatest Impact Isn’t in the Exam Room? | E322 Highlights from this episode: What If Your Greatest Impact Isn’t in the Exam Room? (00:39) Closing Thought: 100 Rejections Away (23:43) I’ve talked a lot about what it means to take your practice to the next level, and I’m realizing that the bigger vision isn’t actually about me being the best doctor anymore. In this episode, we're ta...

The 90-Day Plan That Changed How I Run My Optometry Practice | E321 Highlights from this episode: The 90-Day Plan That Changed How I Run My Optometry Practice (00:54) Closing Thought: Lazy People vs. Winners (25:37) I’ve always struggled with the temptation to change things too quickly—come up with a new idea, get some resistance, and then move on to the next thing because I feel like I need to be...

What If Keeping Your Options Open Is Actually Hurting You? | E320 Highlights from this episode: What If Keeping Your Options Open Is Actually Hurting You? (00:52) Closing Thought: One Decision (21:08) It can be very easy to keep every door open as a practice owner—but sometimes having too many options actually keeps you from moving forward. In this episode, we're talking about the danger of us...

The CEO Mindset Isn't What You Think It Is | E319 Highlights from this episode: The CEO Mindset Isn't What You Think It Is (00:51) Closing Thought: Making Intentional Decisions for the Future You Want (25:42) In this episode, I’m talking about the difference between ambition and leadership, why being busy or growth-focused doesn’t automatically make you a better CEO, and how your personali...

The Secret to Getting Your Optometry Team Excited About Growth | E318 Highlights from this episode: The Secret to Getting Your Optometry Team Excited About Growth (00:52) Closing Thought: The real prize of achieving a goal (22:05) I’ve been thinking a lot about what it really means to have a vision for your practice—and I’ve realized that keeping that vision in my head isn’t enough. In this episod...

Why Confidence Comes After Action, Not Before | E317 Highlights from this episode: Why Confidence Comes After Action, Not Before (00:41) Closing Thought: Resiliency (27:22) The longer I own a practice, the more I realize that growth has less to do with finding better strategies and more to do with becoming a better leader. In this episode, I’m sharing why confidence is built through action, how ma...

Why Your Optometry Practice Feels Stuck (And How to Move Forward) | E316 Highlights from this episode: Why Your Optometry Practice Feels Stuck (And How to Move Forward) (00:49) Closing Thought: Old Habits vs. New Standards (20:01) One of the hardest lessons I’m learning as a practice owner is that the decisions that got me here aren’t always the ones that will get me where I want to go next. In th...

Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315 Highlights from this episode: Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs (00:42) Closing Thought: Keep the Friction (20:20) One of the biggest breakthroughs I’ve had as a practice owner is realizing that people don’t become exceptional because of their skills—they become...

How to Create Teams That Believe in the Mission | E314 Highlights from this episode: How to Create Teams That Believe in the Mission (00:36) Closing Thought: Privilege (14:42) One of the biggest leadership lessons I’ve learned is that having a vision isn’t enough—your team has to believe it too. In this episode, I’m sharing what I took away from studying Disney CEO Bob Iger, why culture is built t...

The Identity Crisis Every Growing Practice Owner Faces | E313 Highlights from this episode: The Identity Crisis Every Growing Practice Owner Faces (00:49) Closing Thought: Risk Not, Have Not (19:48) As my practice continues to grow, I’ve realized the hardest part isn’t adding another doctor—it’s letting go of the identity that got me here in the first place. In this episode, I’m sharing the intern...

The CEO's Greatest ROI: Their Thoughts | E312 Highlights from this episode: The CEO's Greatest ROI: Their Thoughts (01:11) Closing Thought: The story of two monks (24:59) One of the biggest lessons I’ve learned as a practice owner is realizing that my value isn’t measured by how many patients I see—it’s measured by the quality of the decisions I make for the business. In this episode, I’m...

What the Best Mentors Taught Me About Leadership and Life | E311 Highlights from this episode: What the Best Mentors Taught Me About Leadership and Life (00:54) Closing Thought: What we're praised for in public, we pay for in private (21:27) Training a new associate has reminded me just how much of who I am today came from the mentors, colleagues, and leaders who invested in me long before I k...

The First Thing I Teach A New Associate (And It’s Not Clinical) | E310 Highlights from this episode: The First Thing I Teach A New Associate (And It’s Not Clinical) (00:58) Closing Thought: What Only Time Can Teach (15:21) When I’m training a new associate, I’m not starting with dry eye, myopia, or advanced disease management—I’m starting with communication, connection, and the fundamentals that c...

The Leadership Test that Nobody Talks About | E309 Highlights from this episode: The Leadership Test that Nobody Talks About (01:00) Closing Thought: Keep it + Multiply it! (28:02) Hiring an associate taught me something I wasn’t expecting: great leadership isn’t about creating copies of yourself—it’s about helping other people become the best version of themselves. In this episode, I’m sharing wh...

Excellence vs Success: The Mindset Shift That Changes Everything | E308 Highlights from this episode: Excellence vs Success: The Mindset Shift That Changes Everything (00:56) Closing Thought: Preparing for a Future (21:30) As practice owners, it’s easy to get obsessed with revenue goals, new technology, and the next big opportunity—but I’ve learned that real growth comes from mastering the fundame...

The “Monster” Mindset: Raising Your Standards in Private Practice | E307 Highlights from this episode: The “Monster” Mindset: Raising Your Standards in Private Practice (00:40) Closing Thought: Be Consistent (22:29) I’ve realized one of the fastest ways to level up your optometry practice is to put yourself in rooms where you’re no longer the best in the room. In this episode, we're talking ab...

Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306 Highlights from this episode: Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) (00:48) Closing Thought: The Cost of Winning (21:00) Growing a private practice rarely feels smooth. It feels like constant fires, repeated conversations, and wondering if any of the work is actually paying of...

The Hidden Ceiling in Your Practice: YOU | E305 Highlights from this episode: The Hidden Ceiling in Your Practice: YOU (01:27) Closing Thought: The Cost of In-Action (25:29) Adding an associate didn’t just grow my optometry practice—it exposed every weak system I was hiding behind as the “Superman” doctor. I realized the biggest bottleneck in my business wasn’t my staff, my patients, or my market…...

You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304 Highlights from this episode: You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Growth (00:45) Closing Thought: 3 Characteristics of Great CEOs (19:52) I used to think feeling bored in my practice meant I was losing my edge, but I’...

Conviction vs. Push Back: The CEO Test | E303 Highlights from this episode: Conviction vs. Push Back: The CEO Test (01:05) Closing Thought: Which kid are you going to feed? (31:11) In this week's episode, we're talking about what it actually looks like to lead in private practice—especially when you start doing things differently and get hit with pushback from patients, staff, or even othe...

Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302 Highlights from this episode: Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth (01:03) Closing Thought: Love where you are (25:29) If I’m being honest, some of my biggest growth hasn’t come from new ideas—it’s come from having the right people tell me when my ideas aren’t that good. In this ep...