LET'S MAKE WAVES with Rana AlBasri Mouawad

Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect’s email is no easy task! People sign up and share their email only when they expect value in return. That’s is the number one pillar to a successful email marketing strategy: Value . For any list building strategy to work, there are importan...

What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer’s journey when planning your marketing strategy. What breaks the efficiency of your marketing or communications plan is building them without factoring-in the customer’s journey. It simply means your brand and b...

Introducing to you the “Case Study” Episodes, where we go in-depth and a dive-in into a particular challenge that is facing a certain business, tackling next steps between strategies, processes, framework and tactical actions to solve that concern and cross the bridge to the desired target. In this case study episode, we are helping a fashion designer create the right publicity plan and strategy t...

Do you have a love-hate relationship with list building ?? Well, I hope by listening to this episode, the sentiment moves closer to the love versus the hate, because Email Marketing is a tool that has so much power in it, and should be a priority in any business, whether you’re an brand-new entrepreneur or a veteran one. Email marketing is a communication channel that brings big value to your busi...

Are you planning a launch soon?? We all know how frequent launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive,...

What a milestone! Welcome to a new season of my podcast, where we also celebrate the mark of Year 1 since the conception of this project! During the course of the year, our episodes were hits in the top 100 podcast charts in different countries around the world…. And in some places, the top 20! We were on the charts in Canada, UK, India, and we hit the top 10 in the MENA region, where we were in t...

I remember few years into my business, while I was writing a strategy proposal, having consistent feelings of doubt in every sentence I wrote. As I continued writing, I was slowly convincing myself that I was not qualified enough to execute the strategy I was proposing – which, by the way, I have done successfully many times before. I was feeling like an imposter. It creeped on me. Imposter syndro...

Why am I talking about Clubhouse and Personal Branding? Clubhouse, just like others, is a way for us to strategize social media marketing that will help us build our personal brand.  Social media marketing is a form of marketing that involves creating and sharing content on social media networks so that we reach our branding goals. Now that the dust has settled and I found my bearings on this app;...

There are so many voices out there in the digital sphere that is competing for the attention of the audience. Building a laser focused message is a tool that will help you stand out in a crowded space, elevate your unique voice and build the trust between you and your ideal audience, making you and your business top-of-mind. That is one of the foundations to building your personal brand. A persona...

Whether you’re starting something on the side, or you’ve quit your full-time job to dive into creating something on your own, I believe that many of us have the same experience of the early years of entrepreneurship: it is exciting, but also hard, lonely at times, and is full of many learnings. Taking something from the idea stage to a business stage has many challenges even if it was a calculated...

I planned this bonus episode to share with you, my community, some points that I found powerful and helpful from a book I recently finished, “Rework” by Jason Fried & David Hansson. This book is a fantastic resource to get your hands on (Disclaimer: I am not an affiliate and this is not a paid promotion), because it shares the experience of the writers and their point of view, advocating to re...

When you’re first starting out, that new stage in your life is a stage of excitement and planning and forward motion. It is definitely a stage filled with courage I love the excitement when starting out a new stage in life, when decided to take a shift and start the journey of entrepreneurship. It is a stage of Courage. And also a stage of Fear. Fear of Failure. Fear of Success. Fear of the Unknow...

Personal Growth can mean different things to different people. In general, it refers to self-improvement of skills, knowledge, personal qualities, goals and outlook on life. Your business is YOU and it starts with YOU… This is more of a reason why self improvement and personal growth should come in the forefront of our lives, not only for our mindset, but also for the sustainability and growth of...

For all my solo-preneurs out there (juggling many hats in their business) and to small business owners (who don’t have big teams as of yet), this episode is for you. Every hour in our working day is precious, and the last thing we want to worry about is consistency and presence on all our platforms with original content and social media posts. In this episode, I take you behind the scenes of what...

Marketing frustrations are common when the desired outcomes are not reached. This is where we need to start reworking on our messaging, bringing back into focus our zone of genius, strongly mentioned in our content. Sounds simple, right? Well, it is simple when you rework on things that will help you stop taking your genius for granted. The result: marketing messages, PR efforts and content creati...

Collaboration is one of the important marketing tools in your toolbox that can further grow the reach and awareness of your brand, and puts it infront of a new audience, who were not aware of your business. By definition, it is when a group of people, or a brand and a person, or 2 brands come together to work on a shared objective, project or mission. Because there are many types of collaborations...

As entrepreneurs, we know that social media is our megaphone: we use these platforms to connect and engage with our prospects, in the aim to build the trust and win them over. The focus on these platforms is not to build our businesses on them, but for them to be part of our marketing strategy, to create interest and therefore bring our potential customers to our platforms; to our blog, or our pod...

This is a fun episode for me because the topic of “Content” is one that I love! I love content because it’s the way we share our voice, our vision… we connect, we serve, we help and we also use it to sell.  It is the tool we all use to build our image, our reputation and our status. The ultimate goal is to build our brand and build, support or grow our business.  While we all have been using diffe...

Let’s talk Coaching: How do you know if you need a coach? What to look for in a coach? How can a coach help you? I think it’s important to know when is it a good time to hire a coach, because that means that you need to be aware of your current situation, set-backs, challenges and needs to know the type of support that would be beneficial for you in a coach. In this episode, I take you through 5 c...

When deciding to create a business, many factors come into play and the core of that decision is a result of us identifying a need: We have something to share that is desirable for certain audience. We either created a product, or have the expertise that can help our clients get over an issue they face, or teach them something they want to learn. Our vision was clear and our mission was set to ser...

When I was still working full-time in my corporate job, every time I heard the phrase “entrepreneurial mindset”, I felt like this is something for a special breed of people. It felt something unattainable, complex, exclusive to certain types of individuals. And boy was I wrong!  Building a mindset that serves me and empowers me was something that I had to learn through trial and error. But the big...

Welcome to the first episode of 2021! So excited to kick-start this year! I know that so many of you might be thinking and re-assessing what has transpired in 2020. I’m seeing more and more people starting their business, fulltime or on the side. Wherever you are in your journey, whether you are building a service based business or a product based one, I encourage you to build your personal brand...

So here we are, the last stretch of 2020! How did we get here?? This is also the last episode of Let’s Make Waves Podcast for 2020! Honestly, I thought of creating an episode reviewing top business lessons we can take from this year, or planning for the new year and how to begin 2021 with the full intention of building a personal brand and expanding your small business. So many ideas came, but I f...

Couple of weeks ago, I asked in an Instagram Story Poll “What are your Biggest Challenges you currently facing holding you back from starting your business (or if you’ve just started out)?”. So many votes went to the topic of Confidence & Mindset . In this episode, I tackle ONE topic – which is a result of lack of confidence or not having the right business mindset – which is playing small and...

Imagine how it would feel when you’re sharing your expertise or selling a product and you attract interest audience who become customers. Imagine how it would feel if you promote your business over and over again and and you experience your audience converting to customers regularly. There might be many factors to these results, but one thing that is consistent is the trust and like factor that th...