Growing Microgreens Podcast

When you think about what your selling, don't forget that what you are selling isn't just what's in the cooler behind your booth. You're selling yourself, your story, and the role that you play in a bigger movement; all intangible assets that can allow you to succeed without having a diversity of products. But if you want to grow, and you don't have more products to sell to customers, then you nee...

Given the relatively low capital investment required to start a microgreens business, it's a business that attracts a lot of people.   When over 60% of your time will be spent harvesting, cleaning, and sanitizing trays, some of the allure of that $50 tray goes away. Add in the need for rigorous observations and recording keeping, and you will find yourself in a position that Chris describes as par...

"They weren't just buying the product, they were buying the whole package." That's how Chris Thoreau was able to go to a farmer's market selling one crop.  Just one.  Sunflower shoots.  He was able to go to market with just one crop because he was selling a product that had a great story.   There's a lot in this one and at its core this interview focuses heavily on core success principles - relent...

Microgreen Farmer Chris Thoreau and I discuss 10 base principles for growing high quality microgreens. Think 10 things that are critical to growing a good crop regardless of where you are growing them, when you are growing them or how you are growing them. These base principles help ensure that you get a successful crop that is free of disease and of high quality. It's not enough just to go throug...

Today we are going to start the series, by going back to the beginning.  This is the story of how urban farmer Chris Thoreau started his microgreens farm almost 10 years ago. Chris will take on questions such as: Why microgreens?   How much did he start with? And how did he handle startup and work life balance. Chris made a go of it taking on early challenges he has managed to grow his farm to eve...