Your Dream Business

This week we’re talking about all of the ways you can save time whilst managing your social media channels. In a busy industry it’s important you’re doing all that you can to grow your social media, without having to spend hours and hours on your phone. There are so many vital parts to running successful accounts and you need to be sure you’re able to them, without forgetting to engage with your f...

Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you...

This weeks’ episode is another solo episode, covering some of the basics that you need to know when it comes to branding. Although I am not a designer and I have little experience when it comes to creating assets, branding and design is incredibly important from a marketing point of view. Having had lots of conversations about branding recently, I thought now would be a great opportunity to cover...

In today’s episode I am going to be sharing a couple of home truths when it comes to marketing. Whilst I love marketing, I feel that often we are sold a story that doesn’t often match up when you find yourself in the industry every single day and because of this, people feel as though they’re failing. Thankfully, that’s not the case and nobody is actually an ‘overnight success’. I want to talk abo...

This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the owner of a Weber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what yo...

This week’s episode is an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. As an expert in the social media marketing world, I wanted to speak to Mike to find out how he uses his platform to stand out in a busy industry. We look at what makes people successful, giving his formula for creating content that people will want to engage wit...

Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do. First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective an...

This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do...

Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when crea...

This week we have the amazing Chris Marr on the podcast. As an expert when it comes to becoming a ‘Wikipedia’ in your industry, Chris and I look at how to create content that leads people to buy. Although you may create content that is well-written or nice to look at, you need to think about how you’re going to use content to get people to buy into your product or service. Whilst we’ve spoken abou...

In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business. KEY TAKEAWAYS...

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is per...

This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the...

On this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more produc...

This week I am going to be talking about something that has made a huge difference to my business – my mindset. This is a common topic in the business space and having done a lot of work on my personal mindset when it comes to business, I wanted to share some of my thoughts on the topic. As well as focusing on mindset, I also want to look at failure. Whilst most people look at failure as a bad thi...

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial...

KEY TAKEAWAYS COVERED IN THE PODCAST In the early days of my business I worked really hard to network, find clients and build my email list. During the first few years of me running my business, I did a lot of local speaking gigs. Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business. It was great having someone who understood how busi...

KEY TAKEAWAYS COVERED IN THE PODCAST There are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time. Growing your business will either take time or money and you need to decide which one is more valuable to you. Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed...

KEY TAKEAWAYS COVERED IN THE PODCAST Growing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want. There are sections to the MTC method – get seen, get emails, get sales and get fans. Each...

KEY TAKEAWAYS COVERED IN THE PODCAST LinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects. If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful. LinkedIn is a great place to showcase your work, your personal brand and your re...

KEY TAKEAWAYS COVERED IN THE PODCAST Speaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry. Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not on...

KEY TAKEAWAYS COVERED IN THE PODCAST There are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name! You need to ask yourself who are your audience and what do they get out of your content? In...

KEY TAKEAWAYS COVERED IN THE PODCAST It’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need. Remember, you are exactly where you need to be. If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you...

KEY TAKEAWAYS COVERED IN THE PODCAST If you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue. Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to s...

KEY TAKEAWAYS COVERED IN THE PODCAST If you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course. You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people. Courses can be...