The Latino Majority

As a child, Carolina Ceballos stood witness to her mother's determination and fearlessness in the face of unprecedented familial stress. Today, as deputy chief compliance officer at Facebook Payments, Ceballos carries on the lessons of her youth. Whether she's navigating issues of money laundering or fraud or human trafficking, she works tirelessly to ensure that the transactions in the global fin...

Inherited from his father, Jorge Plasencia's entrepreneurial spirit is affirmed through his creative marketing agency, Republica Havas. There, Plasencia echoes the multicultural makeup of Miami, where Republica Havas is based, while spotlighting the unique perspective of the American Latino. Because he knows that if you're not investing in the Latino community today, you're likely be obsolete in 2...

As CHRO and partner at TPG and a board member at Upwork, Anilu Vazquez-Ubarri proudly carries the torch for her maternal grandmother, a mentor and analytical thinker who was one of the first women to go to a university in Puerto Rico. In her current roles, Vazquez-Ubarri focuses on data to emphasize the gaps in diverse representation in corporate America while messaging the need for the Latino com...

As chief communications officer at National Public Radio (NPR), Isabel Lara ensures there's a unified brand voice at the trusted news institution—one that acknowledges all voices, all accents, and all experiences. A Venezuelan immigrant who came to the United States 20 years ago, Lara has already spent considerable time walking the halls of media companies and museums. What's been made crystal cle...

For Alicia Menendez, introducing mainstream media to the Latino community brings with it a deep sense of responsibility. An MSNBC anchor and the host of the  Latina to Latina  podcast, Menendez understands the value of context when shaping media narratives, and with her "heart of service," she promotes the message that if you want to break down silos, you need to be clear about the why and be will...

Recorded in front of a live audience via Zoom, this bonus episode features a conversation with Meta's Aidymar  Bigio and  emphasizes the human connection and shared experiences being created by the metaverse, particularly as we become more accustomed to living in a virtual world. At the end of the episode, the floor is opened up for questions from the audience to Bigio, ranging from "What is your...

One evening, while returning home from a baseball game on the team bus, Bobby and his brother didn't follow the rest of the players into a restaurant for dinner. They simply couldn't afford it. That night, the generosity of one man set into motion Bobby's ambition to always pay it forward—to his friends, his coworkers, his family.  Today, Herrera is cofounder and president of Populus Group and the...

As a child, Maria Teresa Kumar often acted as her family's de facto translator, in some instances going to the doctor with her grandmother to make sure she received the right prescriptions. Her responsibility meant she often navigated two worlds and assumed the role of advocate for those the system quickly left behind. Today, as president and CEO of Voto Latino—and as an Emmy-nominated MSNBC contr...

You don't become the CEO of a Fortune 200 company at the age of 42 without talent, self-confidence, and a clear vision for growth in market share and shareholder value. What makes Sol Trujillo legendary is that he brings that same competitive spirit and foresight to the project he now leads. Today, Trujillo is cofounder of L'Attitude and chair of the Latino Donor Collaborative (LDC), an immensely...

When Aidymar Bigio immigrated to the United States—having been accepted to the engineering program at the University of Rochester—it came as more than a culture shock. She describes that first step of her journey as a "survival game in assimilation." Aidymar Bigio's story begins as that of a curious girl who heard a ticking coming from her mom. That experience propelled her towards a career in eng...

The first-generation son of a Cuban mother and Peruvian father, Mike Roggero never saw anything on television growing up that represented who he was. Today, as chairman and CEO of Fuse Media, Roggero has a goal to make the voice of the underserved stretch out across the entire media ecosystem—so that the Fuse brand becomes ubiquitous and, in turn, showcases the right representation of a blended Am...

Samara Mejia Hernandez discovered early on that math acted as a universal language when she was challenged by a fifth-grade teacher to pursue accelerated courses. Later, when an older sister pushed her towards an engineering program, Hernandez began to recognize the value of investing in  potential.   Today, the Chingona Ventures' founding partner carries that insight into her investment strategie...

For Dr. Cristina Mora, the greatest challenge faced by Latinos is being s een  as American. The community's collective consciousness may have developed as a result of never being accepted, but every new generation brings with it an added layer of dynamism and a welcome discourse about the identity of America. Today, as a professor of sociology at UC Berkeley and author of  Making Hispanics: How Ac...

The Latino Majority ( TLM ) podcast highlights the leaders of our country's new majority—one that is increasingly multicultural, increasingly diverse, and increasingly Latino. TLM amplifies the voices of Latino professionals who are not readily allowed a platform where their insights and stories can be heard. Even as the US Latino population increases every year, the demographic growth remains und...