The CMO Podcast

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15 million customers across the US. This conversation with these two accomplished marketers was recorded in front of an audience at the 2022 Deloitte University's Next Generation Academy in Wes...

As of this summer,  Ukonwa Kuzi-Orizu Ojo  exited her role as Global Chief Marketing Officer for Amazon Prime Video & Studios. There, she worked on marketing strategies for the series Being the Ricardos, The Boys, The Marvelous Mrs. Maisel and the film Coming 2 America.  When she was 15 years old, Ukonwa moved from Nigeria to the US and eventually earned an MBA from the prestigi...

Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at  Illumina , a San Diego-based company that unlocks the power of the genome.  Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health. Kathryne is a return...

Lauren Weinberg  is the Chief Marketing and Communications Officer at  Square , a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company,  Block , also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion.  Lau...

Jeff Jenkins  is the Executive Vice President of Global Marketing at  Carter's Inc . Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more.  Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands,...

Dale Sperling is the Chief Marketing Officer of Stash , the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems. 7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale...

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines . Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year.  Tim has been with Delta for over 30 years, making him somewhat of a marketi...

Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop . Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder. Samantha has an extensive media marketing resume working with such big names as Nickelodeon,...

Suzy Deering  is the Global CMO at  Ford Motor Company . Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry. Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020. Re...

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency ( draftLine ) at Anheuser-Busch InBev . AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands.  Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The...

Melissa Selcher  is the SVP and Chief Marketing and Communications Officer at  LinkedIn . Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring. Melissa has been...

At  the Cannes Lions International Festival of Creativity  in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's  Jill Kramer  (Chief Marketing and Communications Officer at  Accenture ) and  Ramon Velutini  (Global Chief Marketing Officer and President of  Duracell Inc. ). This discussion largely focuses on the role of...

Mathilde Delhoume-Debreu  is the Global Brand Officer for  LVMH , the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion. Mathilde spent 30 years...

Speaking in France at the Cannes Lions International Festival of Creativity , Jim hosts a roundtable of four fantastic marketing leaders. There's  Dean Aragon  (CEO Shell Brands International AG and Group Brand Officer),  Todd Kaplan  (Chief Marketing Officer for Pepsi)  Marcel Marcondes  (Global Chief Marketing Officer at AB Inbev), and  Lynn Schlesinger  (...

Laura Jones  is the Head of Marketing at  Instacart , the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groceries through partnerships with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores.  La...

Alice Milligan is the CMO of Morgan Stanley , an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morgan Stanley acquired E-Trade and Eaton Vance the following year. Alice has an impressive resume that includes 15 years at American Express and five years at Citi. In 2019, she was the Chief Customer O...

Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company , the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?" Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint...

In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI. First, Jim is joined by Michelle McGuire Christian , a principal at Deloitte Digital . She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business....

This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report . This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs. In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find an...

Jenna Habayeb is Chief Brand Officer at IPSY / Beauty For All (BFA) Industries , a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, fo...

Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital , a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYork-Presbyterian Hospital has affiliations with Cornell and Columbia medical schools and deliver 15K babies a year. It is one of the oldest institutions in America that traces its roots to 1771 whe...

Hiroki Asai is the Global Head of Marketing at Airbnb , the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will hear more about Airbnb’s just-announced restage in this episode. Airbnb’s business is on fire–100 million bookings in the most recent quarter, an all-time high, with revenue exceeded $1.5 billion in...

Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire’s and Icing, and has about 2,500 stores globally. Claire’s is also, by far, the industry leader in ear-piercing services. With its retail stores and a burgeoning e-commerce and subscription business, Claire’s revenue is about $1.5 billion; th...

Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales global enterprise, with growth of 17% in the latest fiscal year.   Allison has been at Dell for 14 years and the CMO for the past four years. In her role, she is directly responsibl...

This week on The CMO Podcast, Jim Stengel is joined by Gary Vaynerchuk , popularly known on the internet as "Gary Vee." Gary is the Chairman of VaynerX, CEO of VaynerMedia and Creator and CEO of the NFT project VeeFriends. In fact, The CMO Podcast's publishing company, Gallery Media Group (among many other companies), is a subsidiary of VaynerX. Gary is also a 5 times NY Times Best Selling author....