Tell & Sell Your Story: How to Grow Your Audience, Impact & Income

In this episode of Tell and Sell Your Story , Lisa Bradshaw answers a powerful question from inside her Story Collective mastermind: should a keynote speaker clearly tell the audience the takeaway OR allow them to interpret it on their own? Drawing from her signature storytelling approach, Lisa breaks down how audiences experience a talk through the lens of before, during, and after and why no two...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares a deeply personal reflection on what it means to take care of the people in our story—and why those relationships matter more than we often realize. As she prepares to list her home for sale and step into a new chapter of van life, Lisa takes listeners behind the scenes of the physical and emotional process of letting go while sort...

In this episode of Tell and Sell Your Story , Lisa Bradshaw explores a question that every writer, speaker, and storyteller eventually faces: what does it actually cost to tell your story and what does it cost not to tell your story? Inspired by a recent conversation with a young aspiring writer navigating early investments in his work, Lisa unpacks the realities of spending money, making the not-...

In this episode of  Tell and Sell Your Story , Lisa Bradshaw breaks down the natural connection between speaking, writing, and client work—and why they are not separate paths, but part of the same body of work. Drawing from her mastermind, the Story Collective, Lisa explains how a talk serves as a powerful entry point, offering connection and transformation in a short amount of time, while a book...

What if you don't need the ending of your story to begin sharing it? In this episode, consider how identity shapes the way you show up, lead, sell, and tell your story. Through reflections on life transitions, evolving roles, and overlapping seasons of identity, Lisa Bradshaw explores how personal storytelling becomes clearer when you lead with who you are right now. Even high-achieving women some...

Two weeks after announcing she's selling her house, buying a van, and preparing to travel for a year, Lisa Bradshaw finds herself in the middle of the part no one talks about—the overwhelm that comes with actually making a big life change happen. In this episode of Tell and Sell Your Story , Lisa shares a real-time look at consistency during stressful seasons and why showing up matters even more w...

What happens when you pitch a major television production company and the opportunity doesn't turn into the show you'd hoped? In this episode of Tell and Sell Your Story , Lisa Bradshaw shares the behind-the-scenes story of an early meeting with a major TV production company after launching her nonprofit, The DON'T WAIT Project. The conversation led to a challenge: go find an extraordinary story a...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares a deeply personal decision: she's selling her house and buying a van to travel for a year. What sounds like a lifestyle shift is actually a strategic expansion. Lisa opens up about the emotional weight of letting go of a home filled with memories, the conversation with her son that changed everything, and the hopeful reluctance we...

Are you building a signature talk and wondering what to charge for your keynote? Before you look at industry averages or compare yourself to other speakers, you need to understand one critical distinction: value is not money. In this episode of Tell and Sell Your Story , Lisa Bradshaw breaks down the difference between value and pricing for keynote speakers and entrepreneurs who want to step onto...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares a powerful conversation that sparked a deeper look at identity, transition, and storytelling in business. What happens when a 30-year corporate career ends and the title that defined you disappears? Where does your leverage come from then? Through the story of a former vice president stepping into a business he's building with his...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares an honest conversation about what happens when life gets heavy and business can't be the main focus in the way it usually is. After a difficult few weeks caring for her mom through a serious health scare and navigating personal grief and responsibility, Lisa reflects on what it actually takes to sustain a business over decades. Not...

In this episode, Lisa Bradshaw shares a powerful realization that came out of her recent Story Collective group call about why so many entrepreneurs feel stuck in "quick content" mode and what changes when we begin treating our story as a body of work instead of a series of posts. Using creator Blake of Today (@blakeoftoday) as a real-world example, Lisa explores how meaningful storytelling shows...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares the story of a radio interview she did in 2001 that turned into a relationship that has lasted more than two decades and eventually led to an invitation to appear on Oprah Radio during one of the hardest seasons of her life. Through this personal journey, Lisa talks about why pitching is about building real relationships with hosts...

  Rehearsal is part of the creative process that helps you uncover the talk you're actually meant to give. In this episode of Tell and Sell Your Story , Lisa Bradshaw shares a mindset shift she consistently coaches her speakers through: if you only rehearse the script you wrote at your desk, you'll only ever deliver the talk you wrote at your desk. But your strongest stories, lines, transitions, a...

Starting something new always brings a mix of emotions—excitement, nerves, and the quiet questions we don't always say out loud: Am I ready? Am I overprepared? Underprepared? Who am I to do this? In this episode of Tell and Sell Your Story , Lisa Bradshaw shares what it really feels like to step into a new chapter and why those feelings don't disappear just because we have years of experience behi...

This episode opens the year with reflection in place of resolution. Lisa Bradshaw shares a piece of writing that deeply resonated with her and sparked meaningful conversations with family, friends, and colleagues, then she weaves it into her own perspective on aging, independence, health, money, learning, peace, and personal responsibility. It's a reminder that strength, dignity, and intention don...

How do you get sponsors to say yes, especially when you're not pitching with a flashy campaign or a 20-slide deck? In this episode of Tell and Sell Your Story , Lisa Bradshaw breaks down the simple but powerful tool she's used for years to secure sponsorships, funding, and community support: a well-designed one-sheet. Drawing from her experience in radio and the successful launch of her nonprofit,...

In this episode of Tell and Sell Your Story , Lisa Bradshaw invites you to slow down and reflect before rushing into resolutions, goals, or next-step planning. Instead of treating year-end as a finish line or Q1 as a launch pad, this conversation creates space to evaluate what this past year actually asked of you and what you're ready to carry forward. Lisa shares the founding story behind her non...

Many entrepreneurs and experts freeze when they think about speaking on a stage. Not because they don't know what they're talking about, but because they're trying to teach everything in 45 minutes. In this episode of Tell and Sell Your Story , Lisa Bradshaw breaks down the real role of a keynote and why it's not meant to replace your programs, courses, or frameworks. Drawing from her years of exp...

There's a side of visibility we don't talk about enough: collaboration . The kind that comes from being in the room (virtual or otherwise) with people who understand what you're building, who root for your wins, and who help you think bigger than you can on your own. Take a behind the scenes look at why Lisa Bradshaw created her new group program, The Story Collective —a high-touch, small-group ex...

In this episode of Tell and Sell Your Story , Lisa Bradshaw shares a simple practice that can shift your week, your work, and your perspective: expressing gratitude with intention. You'll hear the three specific people she believes are worth thanking right now—and why reaching out to them matters more than you might think. If you're an entrepreneur, creator, or storyteller who's been moving fast,...

In this episode of Tell and Sell Your Story , Lisa Bradshaw teaches entrepreneurs how to overcome the biggest obstacle to crafting a powerful signature talk: a blank page. She walks listeners through why inspiration alone isn't enough, why most speakers never start the talk they want to give, and how a simple starting point can unlock the story that becomes the heart of your keynote. Lisa also int...

This milestone episode marks 20 weeks of storytelling, teaching, and showing up⏤a number only 10 percent of podcasters ever reach. And with that milestone comes a meaningful pivot: a name change that brings this show into full alignment with what we're building as the host and the listeners. In this episode, Lisa shares the behind-the-scenes decision to shift from Pitch Playbook to Tell & Sell You...

What keeps you motivated when your goals feel far away? In this episode, Lisa Bradshaw shares the full-circle story of interviewing If You Give a Mouse a Cookie author Laura Numeroff on her TV show and how one conversation can rekindle (and even help maintain) our creativity. Hear how proximity to the people who inspire us can reignite purpose, spark new ideas, and remind us why we started in the...

Can one conversation change everything? When storyteller and TV host Lisa Bradshaw sat down for what was supposed to be a 5-minute interview with Matthew McConaughey on her radio show, it became a 25-minute example in the power of making a connection in conversation and a reminder that every great story starts with curiosity. In this episode, Lisa breaks down how to connect and sell through authen...