Barry Schwartz
Search Engine Roundtable Podcast
This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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Barry Schwartz
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Senaste avsnittet
15 okt 2026
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It’s New 2/17: Google Says Blocking AI Overviews Is Hard, Google Ads Wants Your Paused Keywords & Volatility 17.02.2026 6:05
Today we covered that Google said blocking AI Overviews is hard. Google Ads may be auto-enabling your paused keywords. And yes, we have more ongoing Google Search volatility. 0:00 - Introduction 0:36 - Google said blocking AI Overviews is hard 2:34 - Google Ads may be enabling your paused keywords 4:09 - Google Search has more ongoing volatility 5:58 - Conclusion A daily recap video summarizing a...
Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live 13.02.2026 9:13
This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT. Google Ads has new ad units for retailers in AI Mode. Veo 3 is now in Google Ads Asset Studio. Google launched UCP-powered chec...
It’s New 2/12: Google AI Mode has new ads, UCP live in AI Mode, OpenAI wants to replace ad agencies & WebMCP previewed 12.02.2026 9:53
Today we covered the new Google AI Mode retail ad units, Veo 3 in Google Ads Asset Studio, plus UCP rolling out in AI Mode. OpenAI wants advertisers to prompt to create ads, bypassing agencies. Google released an early preview of WebMCP for agentic connections. 0:00 - Introduction 0:28 - Google AI Mode new retail ad units & Veo 3 in Asset Studio 4:41 - Google is rolling out UCP in AI Mode 5...
It’s New 2/11: Bing AI Performance reports public, Googlebot limits, Google Ads and more 11.02.2026 7:50
Today we covered the public beta launch of the new Bing AI Performance report within Bing Webmaster Tools. Google has clarified the crawler size limits once again. Google launched the results about you feature. Google Ads is pushing AI Max tools within in-app ads. 0:00 - Introduction 0:50 - Bing AI performance reports now live 3:04 - Google clarifies crawler file size limits again 4:29 - Google...
It’s New 2/10: ChatGPT Ads now live, Grokipedia dropping and Google Ads 10.02.2026 7:10
Today we covered ChatGPT Ads going live. There is more Google ranking volatility. Grokipedia is dropping in the Google search results. And Google Ads PMax A/B experiments rolling out. Google is now testing citation icons on the bottom of the AI Mode responses. 0:00 - Introduction 0:25 - ChatGPT Ads go live with user controls 2:07 - Google ranking volatility heats up 2:29 - Grokipedia see Google...
It’s New 2/9: Google Discover core update, Google earnings and ad diagnostics hub 09.02.2026 7:06
Today we covered the new Google Discover core update in February 2026. Google earnings release with ad revenue numbers. Google Ads added diagnostics hub for data connections. 0:00 - Introduction 0:38 - Google Discover core update in February 3:29 - Google Earnings and ad revenue 6:12 - Google Ads diagnostics hub for data connections 6:59 - Conclusion A daily recap video summarizing a few of the t...
Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace 06.02.2026 12:49
This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates. Google said its search algorithms, spam detection, spam policies did not fundamentally change with AI Search. Google spoke about its top crawling challe...
It’s New 2/4: Google slams self-serving listicles in search, more volatility and Microsoft Publisher Content Marketplace 04.02.2026 8:54
Today we covered the intense Google search ranking volatility. Also, how Lily Ray documented that tons of self-serving listicles are being hit hard in the search results, and Glenn Gabe thinks it is a reviews update. Googlebot listed more of its file size limits. Microsoft announced the Publisher Content Marketplace to compensate publishers for AI use of its content. 0:00 - Introduction 0:40 - Go...
It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads 03.02.2026 10:25
Today we covered Google on if algorithm or policy changes happened because of AI Search. Google also spoke about the top crawling challenges of 2025. ChatGPT is now showing top stories and visual knowledge panels. Google stop preselecting PMax in Shopping campaign setups. And I went off on Bing’s multi-turn search feature. 0:00 - Introduction 1:24 - Google algorithm and policy changes with AI Se...
It’s New 2/2: Google AI reports not coming, no comment on volatility, endorsements on Google Ads, ChatGPT ads in source code 02.02.2026 11:21
Today we covered how Google’s John Mueller hinted (I mean commented) that AI visibility reports might come to Google Search Console. Google won’t share any insight into why there is a lot of Google volatility and there was volatility late last week into the weekend. Google is testing third-party endorsements on search ads. OpenAI is prepping the ChatGPT code base to serve ads. Google seems to be s...
Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report 30.01.2026 9:42
This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show more button officially flows to AI Mode, which is not good for publishers. Gemini 3 is powering AI Overviews globally now. Google is being forced to explore ways to let us say we don’t want Google to use our content in AI Overviews or AI Mode. A poll says 33% of you will block...
It’s New 1/29: Blocking Google AI Search Poll, Personal Intelligence Frankenstein, Microsoft Earnings are out and more 29.01.2026 8:06
Today we covered how many of you will block Google AI search experiences. Google’s Personal Intelligence also has Frankenstein recipes. Google Ads API version 23 is out. Microsoft earnings are out and it may show Microsoft Advertising growth is slowing. 0:00 - Introduction 0:36 - Poll on blocking Google AI search experiences 2:17 - Google Personal Intelligence Frankenstein recipes 5:00 - Goog...
It’s New 1/28: Google AI Overviews Get More Evil, Google Will Allow Blocking AI Search & Bing AI Performance Report 28.01.2026 13:35
Today we covered that Google AI Overviews jump you to AI Mode, hide citations and it is just not right. Oh, and Gemini 3 powers those AI Overviews globally now. Google is exploring ways to allow publishers to block AI search features, like AI Overviews. Bing Webmaster Tools is testing AI Performance report, shows citations but not clicks. Google Ads PMax has one-click ad previews. SPONSORED by...
It’s New 1/27: Yahoo! Scout - Search Is Back, ChatGPT Ads Are Expensive & More 27.01.2026 11:33
Today we covered that Yahoo is coning back to search with Yahoo Scout. Yea, we got more Google volatility heating up. ChatGPT ads are not going to be cheap according to early reports. OpenAI is emailing people to use ChatGPT. Microsoft Advertising launched its Ad Preview Hub. SPONSORED by ADSQUIRE.com 0:00 - Introduction 2:09 - Yahoo is back in search with Yahoo Scout 5:53 - Google Search volat...
It’s New 1/26: Google Personal Intelligence in Search, Featured Snippets Live, Google Ads Experiments 26.01.2026 9:07
Today we covered Google launching Personal Intelligence within AI Mode in Search. Product images in AI Mode may have price labels. Google falls back to featured snippets when AI Overviews won’t trigger. Google Ads has campaign mix experiments in beta. Google Ads PMax data exclusions are live. SPONSORED by ADSQUIRE.com 0:00 - Introduction 1:40 - Google AI Mode product images with price labels 2:01...
Google Search Double Heated, Personal Intelligence in AI Mode, ChatGPT Ads & Apple Siri Updates Coming 23.01.2026 10:07
This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis, not click basis. Google released Personal Intelligence for Google Search within AI Mode. Google AI Overviews are now also powered by Gemini 3 Pro for complex queries. Google Ads are still not comin...
It’s New 1/22: ChatGPT Ads Pricing, Apple Release Schedule For Gemini Powered Siri and Google Recipes 22.01.2026 9:32
Today we covered how OpenAI may charge for ChatGPT ads. We also covered the Apple Siri releases that are expected to be powered by Google’s Gemini. Google may be rolling out improvements to recipe results. And we got a new Googlebot named Google Messages. SPONSORED by ADSQUIRE.com 0:00 - Introduction 1:11 - ChatGPT ad pricing details 4:35 - Apple Siri releases coming up 6:42 - Google recipe res...
It’s New 1/21: Google heated volatility, court doc revelations, Gemini ads not coming and lazy people 21.01.2026 9:10
Today we covered Google Search ranking volatility heating up again, something is going on. Google Search monopoly case’s affidavit of Elizabeth Reid shares some more details about how Google Search works. Google is not bringing ads to Gemini, despite what OpenAI does with ChatGPT. For those too lazy to wait a few more seconds for Gemini to give you an answer, there is a new Answer now button. SPON...
It’s New 1/20: LLMs.txt not endorsed by Google Search, more SEO and ads 20.01.2026 7:44
Today we covered a bunch of SEO topics including LLMs.txt files are not endorsed by Google Search. Google warns about hosting on free subdomain hosts. Google says comment link spam has no effect. Google AI Mode uses lighter fonts for pricing and inventory. Google Shopping API migration deadline is coming soon. 0:00 - Introduction 0:32 - Google does not endorse LLMs.txt files 2:43 - Google warns a...
It’s New 1/19: Ads Coming To ChatGPT, Google To Remove Prediction Content & Google Appeals Monopoly Ruling 19.01.2026 10:30
Today we covered OpenAI announcing ads are coming to ChatGPT. Google said it will remove prediction content from search news results. Google AI Overviews are powered by Gemini 3 Pro. Google AI Overviews are killing local packs. Google had a lot of volatility through the weekend. Google appeals monopoly ruling and asks to pause remedies. 0:00 - Introduction 0:49 - OpenAI to gain ads in ChatGPT 3...
Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility 16.01.2026 13:03
It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format called Direct Offer ads and also a new Universal Commerce Protocol launched. Google Merchant Center announced business agents, branded AI agents. Apple picked Google Gemini to power...
It’s New 1/15: Personal Intelligence From Google, Gemini powered Google Trends explore page and more 15.01.2026 10:39
Today we covered the Personal Intelligence announcement from Google, which is in the Gemini app and coming to AI Mode in Search. Google Trends updates Explore page with Gemini. John Mueller from Google said SEO won’t die because of UCP and Favicons are not influenced by Google core updates. Google Ads new data transmission controls. 0:00 - Introduction 0:32 - Google announces Personal Intelligen...
It’s New 1/14: Google AI Mode not upcharging, AdSense earnings diving and AI Overviews health 14.01.2026 8:00
Today we covered Google responding to claims about upcharging for AI Mode purchases, saying, not true, not going to happen. Google AI Overviews health queries use YouTube a lot. Google AdSense publishers noticing big drops in earnings and eCPM/RPM in the past day. Google on linking multiple websites together that are part of the same company. Google Ads has a faster checkout process. 0:00 - Int...
It’s New 1/13: Apple & Google Gemini Siri Deal, Google Volatility Chatter & Search Ads 13.01.2026 10:31
Today we covered the new multi-year deal where Google’s Gemini will power Apple Intelligence and Siri. We are seeing more search ranking volatility. Google Shopping policy updates for subscriptions and abbreviations. Microsoft Advertising for PMax up to 50 search themes. 0:00 - Introduction 1:15 - Google & Apple Gemini Siri Deal 4:29 - Google Search ranking volatility 7:09 - Google Shopping p...
It’s New 1/12: Direct Offer Ads in Google AI Mode, Universal Commerce Protocol, Brand Agents & Tuna Chunks 12.01.2026 14:45
Today we covered the new Universal Commerce Protocol, new Direct Offers ads in AI Mode and Brand Agents for Merchant Center. Google doesn’t want you to chunk your content. Believe it or not, Google integrates core search signals into its AI experiences, like AI Mode and AI Overviews. Finally, Google Ads has Performance Max A/B testing assets. 0:00 - Introduction 1:24 - Google announces Universal...
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