Optometry: The Ultimate O.D.

Quick Hitter: How to Level Up Your Practice - E201 Highlights from this episode: Quick Hitter: How to Level Up Your Practice (00:41) Closing Thought: Start something and give it all you have (22:17) In the past few years, my practice has grown from 600k to 1.3m. There are several things that I believe have contributed to this and I want to share them with you! Join in the fun and subscribe to the...

Quick Hitter: As the CEO of Your Practice, What Should You Focus On - E200 Highlights from this episodes: Quick Hitter: As the CEO of Your Practice, What Should You Focus On (00:46) Closing Thought: Do No Spoil What You Have (20:20) We've talked a lot about being the CEO of your practice in past episodes (see episodes 82-91). But, once you carve out that time to actually BE the CEO, what do yo...

Quick Hitter 5 Step Process to Unmatched Customer Service - E199 Highlights from this episode: Quick Hitter: 5 Step Process to Unmatched Customer Service (00:35) Closing Thought: The Test Comes Before the Lesson (26:26) It has been a while since we've talked about customer service but with something as seemingly obvious as this, we still need to make sure we are keeping it front of mind. In th...

Quick Hitter: This is Your Permission to be Successful - E198 Highlights from this episode: Quick Hitter: This is Your Permission to be Successful (00:49) Closing Thought: Process Evaluation (22:11) "Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no b...

Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197 Highlights from this episode: Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51) Office Talk: Family Spring Break story (19:35) Closing Thought: Good Boy! (27:54) In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many...

Quick Hitter: What it Takes to Be Great at Business - E196 Highlights from this episode: Quick Hitter: The Mental Mindset for a Profitable Practice (00:42) Closing Thought: How to Find the Next Opportunity (17:14) There are some big things that I've learned make a world of difference in being a good business owner. The first is the difference between having a good business and having a good jo...

Quick Hitter: How to be Profitable with Managed Care - E195 Highlights from this episode: How to be Profitable with Managed Care (00:33) Closing Thought: Timing is everything! (17:01) This episode was brought on by a listener question and it was so good I decided to make an entire quick hitter episode on it! Managed care is unfortunately something the majority of practices have to live with. There...

Office Talk: Delegation - How Far We've Come - E194 Highlights from this episode: Office Talk: Delegation - How Far We've Come (00:38)1 Closing Thought (15:45) In this week's episode we are talking about the incredible change delegation has brought in our office. Looking back at what I used to focus on compared to now it's a night and day difference. It's all about the journey...

Quick Hitter: Avoid Complacency & Push the Limits! - E193 Highlights from this episode: Quick Hitter: Avoid Complacency & Push the Limits! (00:39) Closing Thought: 3 Questions You Need to Answer at the End of the Week (14:46) In this week's episode we are talking about the mental state it takes to do big things. It takes passion for what you are doing and a love of the hunt. This relat...

Quick Hitter: Low Hanging Fruit that Will Radically Change Your Practice - E192 Highlights from this episode: Quick Hitter: Low Hanging Fruit That Will Radically Change Your Practice (00:50) Closing Thought: Your first of anything will be bad (20:51) In this week's episode we are going through a handful of changes I am making in my office thanks to some great insight from the P3 conference. Th...

Office Talk: New Office, New Website, P3 Conference - E191 Highlights from this episode: Office Talk: New Office, New Website, P3 Conference (00:42) Closing Thought: The Arrival Fallacy (09:16) In this week's episode we are catching up on all the recent happenings of the office! Bids have been submitted for the new location, we have our new website(s) up and running finally, and the P3 confere...

Quick Hitter: Can you answer this question for your practice? - E190 Highlights from this episode: Quick Hitter: Can you answer this question for your practice? (00:36) Closing Thought: Behind the mountatins are more mountains (12:23) In this week's episode we are answering a game changing question: What if it could be easy? We glorify the grind and running ourselves into the ground for things...

Quick Hitter: A Simple Formula for Success - E189 Highlights from this episode: Quick Hitter: A simple formula for success (00:45) Closing Thought: The Journey is the Reward (11:49) In this episode we are talking about two annoyingly simple things that contribute to success. One involves my wife and a water bottle of all things and the other is admitting that these questions we wrestle with are no...

Office Talk: Staffing, Staffing, & Expansion - E188 Highlights from this episode: Office Talk: Staffing, Staffing, & Expansion (00:36) Closing Thought: Oreos vs. Statins (14:09) In this week's office talk, we are talking about staffing but in a different context. In this situation we had a team member who was a great producer but wasn't meshing with the rest of the team. Because of...

Quick Hitter: 3 Reasons My Practice Grew 25% Last Year - E187 Highlights from this episode: Quick Hitter: 3 Reasons my practice grew 25% last year (00:28) Closing Thought: 5 Year Perspective on Current Beliefs (14:49) In this week's quick hitter, we are taking a look back at 2023. It was our best yet with 25% growth over the previous year. I've been asked if that was a fluke and if it was...

Office Talk: My Honest Thoughts as I Navigate Growth - E186 Highlights from this episode: Office Talk: My honest thoughts as I navigate growth (00:59) Closing Thought: Chasing pleasure vs. having a Purpose (13:15) In this week's office talk we are getting raw and unfiltered with my thoughts on the practice expansion. It's not always sunshine and rainbows. Visualizing the practice I want is...

Quick Hitter: Are You Setting Goals the Wrong Way? - E185 Highlights from this episode: Quick Hitter: Are Goals as Important as They Say? (00:35) Closing Thought: What your respiration rate says about you (12:52) In this week's Quick Hitter, we are talking about what makes a practice successful. Is it goals... or is it maybe something else? My hot take is that it's NOT our goals. It's...

Office Talk: Putting My Money Where My Mouth Is - E184 Highlights from this episode: Office Talk: Putting My Money Where My Mouth Is (00:37) Closing Thought: Could you fly the plane? (12:48) In this week's episode we are moving ahead on preparing for the new office with a trip to Eye Designs in Pennsylvania! It's incredible to see how the new optical and exam rooms are going to look in gre...

Office Talk: Lessons Learned in Practice Expansion E183 Highlights from this episode: Office Talk: Lessons Learned in Practice Expansion (00:32) Closing Thought: Perspective on Your Problems (13:10) In this week's office talk, we are recapping the past few weeks in our practice and a realization I've recently come to. As we prepare to move to a much bigger location and add another doctor,...

Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals -E182 Highlights of this episode: Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals (00:44) Closing Thought: Fiber before Carbs! (13:14) With a new year comes new goals and plans for your practice. This is useless however unless you know you to EXECUTE them! In this episode we are talking about the...

Quick Hitter: My Framework for Planning a Successful Year - E181 Highlights from this episode: Quick Hitter: My framework for planning a successful year (00:32) As we prepare to leave one year and head into the next, everyone is trying to create their plan of attack. What do you focus on? What do you work on? How do you prioritize all these things? In this episode, we are talking about how I am pl...

Office Talk: How I Am Growing My Ocular Surface Disease Clinic - E180 Highlights from this episode: Office Talk: How I Am Growing My Ocular Surface Disease Clinic (00:28) Closing Thought: Our ducks are not all in a row (09:46) In this week's office talk we are talking about growing the ocular surface disease part of the practice. We have come leaps and bounds from where we were just a year ago...

Ultimate O.D. Nugget - How to Gain Clarity & Turn Off the Noise The best way to get clarity on a situation is to get quiet and turn off the noise. This can sometimes be hard to do so utilize your daily tasks that you are already doing. For example, highly automated tasks like exercising, taking a shower, etc. will keep your body busy but allow your mind to wander. This is when I have my bigges...

Quick Hitter: How to Have Your Best Year in 2024 - E179 Highlights from this episode: Quick Hitter: How to have your best year in 2024 (00:41) Closing Thought: Deposit more than you withdraw (10:50) In this episode we are talking about how to make 2024 a killer year. 2023 is coming to a close which means we are looking ahead and planning for the year to come. This often includes making long lists...

Ultimate O.D. Nugget - The Importance of the End How something ends can make or break the entire experience. If everything about the exam was great but then the patient is surprised to find that their insurance doesn't cover nearly what they thought when they go to check out, that patient is not going to feel as good about their overall experience, are they? The tip here is to make the end AMA...