Into The Wild

Hey you wild women!  In a recent workshop, I taught some very brilliant women how to build a PR strategy and a three-month calendar that could help them take some big steps forward in their businesses. A recording of that workshop is being shared in this episode. Creating a pre-loaded marketing year can help you reduce stress, reduce anxiety, and create amazing marketing assets that help you grow...

Hey you wild women!  In this episode we're joined by keynote speaker and affiliate marketing expert Amber Spears. Her practical marketing wisdom and expertise has earned her a reputation as a two-time award-winning industry luminary. Amber works with companies and helps them attain growth through profitable partnerships. Many people are hesitant to jump into affiliate marketing because they don't...

Hey you wild women!  How does your social media presence influence your success with PR? You may be executing your public relations strategy with the best of intentions, yet doing yourself a great disservice if you're not updating your profiles often. If you feel deflated because you don't have the following you want, don't let that discourage you. As long as you're creating valuable content consi...

Hey you wild women!  In today's episode we welcome brand storyteller and digital strategist Jessica Marola-Hugh. Jessica is the founder of StoryWell Marketing, a full-service digital marketing company that uses the power of social media to boost the success of small businesses. Jessica is passionate about providing white glove marketing services to female-led brands. At StoryWell, storytelling and...

Hey you wild women!  Today we're joined by Nicole Pearl. Nicole is a small business PR and media strategist who teaches you how to land press—no budget, connections, or publicists required. As a media insider, she's passionate about sharing media secrets that allow you to bypass the gatekeepers and land your dream partnerships. Nicole shares why getting on TV isn't as intimidating as it seems, and...

Hey you wild women!  Ready to learn the secrets of organically growing your website traffic? Abbey Oslin, the co-founder of Duo Collective, is our guest in today's episode. Abbey specializes in implementing authentically-driven SEO strategies that help drive traffic and sales. SEO can seem intimidating, but it doesn't have to be. By using the right tools and putting yourself in the shoes of your a...

Hey you wild women!  On this episode of Into the Wild we're discussing the importance of niching down if you want to increase your revenue. It's also important to acknowledge that it's not all about boosting your bottom line. Niching down also helps build your authority, solve your clients' problems more effectively, and streamline your marketing strategy. The more you know and understand who you'...

Hey you wild women!  Ready to jump into the world of podcasting and new media? Today we're joined by Erin Trafford, an award-winning broadcaster and strategist with more than two decades of experience. She's the CEO of Story Studio Network, a highly sought-after podcast network. Erin emphasizes that podcasts are, at their core, all about building relationships. While we don't often think about it...

Hey you wild women!  Today we're talking about mastering the art of being a great podcast guest, including how to pitch yourself as a guest. Podcasts open up a door to so many new opportunities, even if you're in an obscure industry. It gives you valuable space to share your expertise and build your authority with a new audience. If you're interested in being a podcast guest, there are some simple...

Hey you wild women!  In this episode we're joined by Milou Pietersz, Founder and CEO of Simply Media, a content marketing agency. She specializes in helping creators and brands turn into content machines through a multi-channel strategy. She firmly believes if she can give practical tips to help women entrepreneurs grow their business, her work is complete. During the episode, Milou shares best-pr...

Hey you wild women!  Building your brand by boosting your authority will help you find greater success in your business, especially if you're pitching your business for PR. The companies you want to work with will Google your name and check out your social media profiles to find out if you're the real deal. There are a few different ways you can build your authority, which are discussed throughout...

Hey you wild women!  Today we're joined by best-selling author, speaker, and entrepreneur Jessica Dennehy. Through her books, speaking events, and stage presence, she empowers entrepreneurs to create dynamic brands and fearlessly pursue their happiness. For Jessica, making the changes you desire comes down to being selfish—something more women need to do more often. Jessica is on a mission to help...

Hey you wild women!  Today we're discussing five reasons why you have to suck at something before you can make it big. While it would be great to skip to the finish line, doing something not-so-well is the secret to becoming proficient at it—and there's so much to absorb along the way. You can't avoid getting through the beginner stage for anything you truly want to be good at. Don't get in your o...

Hey you wild women!  In this episode we're joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they've since expanded to even more meaningful products to meet their customers in the places they need support the most. Cathryn walks us through her ent...

Hey you wild women!  Have you heard of HARO? In this episode, we're talking about what it is and how you can use it to your advantage. HARO, which stands for "Help a Reporter Out," is a free tool that connects journalists with expert and authoritative sources like you. You can leverage platforms like HARO to build links that boost your online authority, making your presence even stronger on search...

Hey you wild women. It's a big day!  Today we are celebrating 200 episodes of Into the Wild, and I am welcoming back the only male guest we have had on the show to date, my husband, Dan Martell! Dan Martell is a WSJ bestselling author, entrepreneur, angel investor and became a highly sought- after coach in the SaaS industry after exiting three technology companies within a ten- year period. He's a...

Hey you wild women!  Have you been avoiding PR in your business? You're not alone. In fact, many business owners shy away from engaging in a PR strategy even though they're aware of the benefits, such as building mutually beneficial relationships, increasing authority, and boosting brand recognition. On today's show, we'll explore the main reasons small businesses don't engage with PR—and why thes...

Hey you wild women!  Today we're featuring an episode originally recorded with Shelagh Cummins for her podcast The Road to Seven. Shelagh is a business coach, growth strategist, and speaker. If you've ever made a big shift in your life, you'll be able to relate to this episode. It's all about finding your flow again and what it looks like to put yourself first. Building a business can quickly beco...

Hey you wild women!  If you've been keeping up with the latest news in British Columbia, you may already know that the wildfires around the Kelowna area have led many to be displaced. Some have been evacuated from their homes, while others have lost theirs entirely. In any case, living through a disaster like this teaches you a lot, including how you can prioritize yourself in tough times. Getting...

Hey you wild women!  Today we're joined by Laura Beauparlant. She is the founder and creative director of Lab Creative, the author of Brand Chemistry, and the creator of Brand Camp. Across her various offerings, Laura helps ambitious change makers and thought leaders turn their magic into powerful brands. Laura's Brand Camp methodology helps leaders uncover what they can't yet see. It brings them...

Hey you wild women!  Showing up online can feel extremely difficult—even exhausting—but it is so important. So how can you get over the fear and other obstacles to be able to start showing up consistently? With the right strategies, it is within your power to build your confidence and elevate your online presence. Yes, it can be intimidating to put yourself out there. But if what you put out there...

Hey you wild women!  Today we're joined by consultant, coach, and speaker Nicole M. Bianchi. Nicole works with leaders, executives, and teams to craft their small, brave moves and help them have tough conversations that keep them moving forward. If you want to tackle conversations and approach difficult situations in a more positive way, Nicole's book "Five Tough Talks: How to Lead Brave Conversat...

Hey you wild women!  What's the secret to creating a catchy social media bio, and why is it important? Your bio is important for attracting the right audience including clients, media, and more. Plus, it provides a valuable opportunity for including keywords which improve how your profile shows up in search results. In this episode you'll learn a few strategies for creating a bio that's clear, con...

Hey you wild women!  Today's guest is brand strategist and energetic embodiment coach Allie Tymo. Allie helps purpose-led entrepreneurs grow and scale their businesses using strategies anchored in authenticity, human design, and impactful branding. Allie emphasizes stepping into your authenticity and recognizing that you don't have to change who you are to be liked—even when it comes to representi...

Hey you wild women!  We're back with a solo episode to talk about all the reasons why founders and small business owners avoid public relations (PR). When you're trying to establish authority in your space, it's easy to get burnt out by doing the same thing over and over again without seeing results. But when it comes to PR, consistency is your currency. The people who get the opportunities they w...