For The Daring Growth Seekers

Are we being too narrow-minded when it comes to your marketing campaign strategy and calculating our ROAS (return on ad spend)? Today I’m going to challenge your approach to measuring your marketing ROAS and introduce you to a new metric I want you to consider - your MER. What’s your MER? I’m going to explain all and give you practical examples of why it's effective for your business, in toda...

We've got to change how we think about a CRM's role in your business.  They can be complex and you're not alone in feeling you're using too many disjointed marketing and CRM tools and software daily.  This often confuses your team, gives the impression that your marketing and sales process isn't working (cause you can't track its success) and makes you think there mus...

LinkedIn recently released a whole new set of B2B targeting options on its advertising platforms. It serves as an excellent reminder of why it's so crucial for you to understand and market to your direct customer persona.  So what are the new LinkedIn targeting features and why, and how, should you be reviewing your customer personas to build a better marketing strategy? Links and resources:...

Performance marketing VS brand marketing - what’s best for your organisation, and how should your budget be split?  There’s a lot of pressure for marketing teams, agencies and business owners to justify marketing efforts and investment, especially when marketing directly focuses on results on short-term business performance.   But, the challenge you need to ask yourself is whether your blend betwe...

In the race to advertise and market online, many businesses and organisations run into the same traps that affect their traffic and lead generation, sales, conversion rates and ultimately their ROI. On this episode, we run through a list of the most common digital marketing mistakes that we come across and that you should avoid. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗...

When it comes to digital KPIs for marketing, understanding what's working and what's not is crucial for achieving success. These key performance indicators give us a measurable value that tells us whether our vital marketing objectives are being met or not. But with so many KPIs to choose from, it can be overwhelming to know which key marketing KPIs to focus on. That's why we'v...

This podcast is about challenging both you and me to become the smartest marketers in the room.  As marketers, we're facing big questions and challenges from our leadership teams and boards, and business owners and founders are constantly thinking about how we can improve our marketing and grow our businesses while making payroll. This pressure can lead to poor execution of our marketing, con...