Craft Beer Professionals

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create new recipes or troubleshoot unexpected challenges? This session emphasizes the importance of team members not only following standard operating procedures but also comprehending the underlying princi...

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and how to justify it with data management software. This panel will identify some of the critical factors to weigh before investing in your initial startup equipment, how to balance them with your supplie...

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growth for breweries. Taproom Activities: This summer, taprooms are becoming community hubs. Consumers are flocking to outdoor spaces with live music, food trucks, and family-friendly events. Trivia ni...

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to Make Key Business Decisions”. The panelists will include Glenn Closson from Ivanhoe Park Brewing (Florida, USA) and Sean Turner from Mammoth Brewing (California, USA). In this panel, the participa...

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whether beer or other beverages. They must also offer a high level of engagement from their staff. Lastly, and no less importantly, is the creation of a memorable atmosphere. A brewery...

Managing people is hard, regardless of the business - then we through alcohol into the mix and our laid back industry culture. Bring your note book, this functional conversation will give you action items in the three key buckets: 1. People Yes, you can have both great employees and a great product. My top tips to lead people with transparency and respect - that may sound basic, but it's becom...

Where did you come from? Where did you go? So often, we only know our peers as "owner at Brewery ABC" or "taproom manager at XYZ Brewing Company." However, we all have stories. In this conversation, we will hear from several Craft Beer Professionals who left successful careers to be part of the beer industry. We will learn about their past lives, their motivation for leaving, w...

In this session, attendees will have the opportunity to gain practical tips and powerful strategies to elevate their self-leadership. Learn how to shift your mindset, tap into your emotional intelligence, and establish daily habits that will allow you to lead yourself more effectively with clarity, confidence, and compassion. Through engaging content and actionable insights, you'll uncover you...

Join CBP, Brewery Finance, and Lady Justice Brewing for a discussion on the world of beer, money, and opportunity in the current environment. We'll talk about the current environment for financing breweries and how Brewery Finance and Lady Justice Brewing worked together on Lady J's recent move to a new location. Rick Wehner founded Brewery Finance in 2005 and has provided equipment financ...

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. Next up: Washington This conversation features: Daniel Olson (WA Brewers Guild, Executive Director) Robyn S...

In a world where the landscape of beer festivals is rapidly changing, "Crafting Connections" explores the necessity for evolution in these beloved events. Beyond the traditional focus on beer, this seminar delves into the broader spectrum of beverages and experiences that are reshaping the festival scene. From innovative additions like cideries and distilleries to the incorporation of li...

As everyone in the brewing industry knows, yeast is the engine that drives a brewery. In this presentation, John Giarratano of Inland Island Yeast Laboratories will dive into practical knowledge and standard practices for the introduction and management of yeast in a brewery. From pitch rate to multi-generational yeast health, John will discuss practices that every brewer can take back work and im...

Join us for an insightful Q&A session with Roger Kissling, VP of Sales and Client Management for Iron Heart Canning. Iron Heart's new Technical Support and Services Program is run by Mark VanGlad. Mark brings a wealth of experience to the table, having worked for Iron Heart since 2017 in various capacities, making him a trusted authority in the field. During this session, Roger will delve...

The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health insurance often doesn't impress staff even as it drains profit from the operation. Benefits shouldn't be "take it or leave it" and owners shouldn't have to choose b...

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why our panelists chose the tip pool model, the challenges they've faced, and how it has been a "win" for their team. We will explore the strategies they've used to boost staff morale...

It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their identity amidst expansion. This panel discussion will dive into the art of developing a genuine message that resonates with both loyal patrons and new audiences. We explore practical stra...

As everyone in the brewing business knows, entropy increases in the brewery. It’s going to break. It’s not a matter of If – it’s a matter of When. And then there’s troubleshooting for that off-flavor or other issue with the beer….is it your equipment? Join our team of craft beer industry veterans as they share their best practices and investigative troubleshooting strategies in the brewery to ensu...

Craft Beer Professionals partners with Craft Beer Advisory Services to complete an industry-level report on employee satisfaction trends. Join us for a presentation of the data, a look at trends, and insight into the state of employee satisfaction in our industry. Request the report: https://craftpeak-cooler-uploads.s3-accelerate.amazonaws.com/craft-beer-professionals/2024-CBP_CBAS-Employee-Satisf...

In this presentation, we will provide highlights from a new book entitled Craft Breweries & Cities: Perspectives from the Field. Our goal in creating this book was to illustrate how craft breweries have helped to shape urban and community issues. It is a cross-section of research, case studies and examples of how breweries and local government have worked together to foster greater dialogue, o...

The growth in the non-alcoholic adult drinks category is a bit of a bright spot amidst recent trends in craft brewing. As more and more craft brewers consider bringing NA beers to market, compliance concerns come to the forefront. While NA beers contain scant or no alcohol, they still come with a variety of compliance concerns, not all of which may be intuitive or simple to grasp. This session wil...

Why do actors like George Clooney and Dwayne "The Rock" Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe in their story. Or maybe they just want something tasty to share with their friends at parties. Whatever their motivation, it's currently en vogue for celebrities to endorse or invest in...

We all know that good partners help you grow and bad partners cost you time/money - but why is it so hard sometimes to set up good relationships, maintain the ones you have or switch out a bad partner that is weighing you down... We have assembled a group of brewery owners who have been in business for 5 years or more and are going to talk about the value of good partnerships. Specifically, why is...

Earth To Beer is a national movement with a goal for participating breweries to create a packaged beer that’s better for the planet. The initiative seeks to affect change upstream of breweries by asking them to intentionally source environmentally responsible ingredients for their beer, as well as affecting downstream impact by donating a portion of proceeds to a local environmentally-focused nonp...

Harness the awe-inspiring power of memberships and rewards! Customer Loyalty is on the line, and the nightmare of managing these monster programs is about to get an epic upgrade. In this colossal session you will witness real-world tales of thriving beer club and mug club membership programs, and be equipped with a mighty framework to help you build and manage your own program. Storm into action a...

More than ever, the taproom is the chief revenue engine for the modern craft brewery. For many, though, the hardest challenge is not in how to get customers through the door, but in how to ensure they spend as much as possible while there, and leave feeling satisfied in their purchases. In this panel, Aaron MJ Gore, the Director of Partnerships for industry-leading POS Arryved will sit down with t...