Chirocast

How many times has a new patient said to you, "I've never heard this before"? Usually from people who have been to chiropractors "for years." Chiropractic isn't a secret, and neither is the way the human body works. But so few people really understand how important that brain/body connection is. It's our job to tell them!

Being in practice for 32 years is really quite extraordinary. Students and docs are constantly asking business related questions, which I am honored and flattered to answer. Examples are: how do you create a cash practice, how long do you spend on a first visit, do you adjust on the first visit?

What's your superpower? Not the imaginary things like flying or invisibility or speed. What's your superpower now, right now? If you are a chiropractor, maybe your superpower is your belief in the science, art and philosophy of chiropractic? A patient very kindly yesterday said "You are amazing, Dr Rubin." I replied..."the healing power of the body is amazing. We just tapped into it." That is our...

What fire is burning inside of you? Is there something that you love doing or dream about doing and you are beyond ready with anticipation? Now is the time, here is the place, today is the day! This recording is from a live presentation in 2017.

"The responsibilities are many," BJ Palmer says. Chiropractic is NOT the science, art & philosophy of cracking backs. It is SOOOO much bigger than that. Understand that it's not easy getting through chiropractic school, it's not easy starting a practice or associating or even interning in a new practice. There are a lot of responsibilities. But chiropractic in and of itself IS simple. Find a sublu...

In Frontiers of Neuroscience, a recent article talked about blending the ancient wisdom of Yoga with modern neuroscience into something called Yoga Therapy. The article was filled with specific philosophical tenets of Yoga, with statements like "moving between the 'gunas' of yoga and neural platforms". Brain based chiropractors can blend chiropractic philosophy with modern neuroscience the way Yog...

We've got a message to deliver, about chiropractic, about wellness, about vitalism, about kids. Will you deliver that message? What are you doing to ensure that your practice members get this message? Do they see and hear it every day when visiting your clinics or offices? Because you know they certainly aren't getting it anywhere else! We've GOT to deliver the message! No one else will!

If everybody has a spine, and every spine has a subluxation, who does that leave out? Building a successful business, no matter what that business happens to be, is a 'numbers' game! If the business is not successful, then you are not talking to enough people! We know every spine has a subluxation, but most people don't! Talk the 'tic' to more people and you will invariably build your business.

We MUST tell the world what it is that we do and not expect them to know. It is our duty to explain the WHY behind the WHAT we do, since so many people around the world think chiropractic is for cracking backs and treating neck aches and back sprains. We are not back crackers, we are brain, spine and nerve system specialists. But if we don't tell our practice members that, who will?

What is innate intelligence? Educated intelligence? What was BJ Palmer talking about? It is really the connection he was addressing in the picture he calls 'the most valuable drawing in the world.' What chiropractic really does is to address an interference between the innate brain and the innate body (as BJ mentions). That interference, what we call a subluxation, lessens the potential of that pe...

Working with kids on the Autism spectrum requires a long term care plan. A child with Autism who starts a brain-based chiropractic program should expect a 6 month to 1 year care plan to really see the benefits of neuroplasticity in action. It takes months to shift the child's brain patterning from working the way it's always been to working in a new way. In the early stages you might see mild chan...

I can also means I may or may not. I could, I should, I would...you can't 'could' do anything! Someone either does something or they don't. We need to change our mindsets from the coulda, woulda, shoulda's to I will do it, I have done it! What you focus on expands. If you focus on I could or worse, I can't, then you may not or you won't! I enjoy what Les Brown says about this: "Get it done in 21!"

Neuroplasticity allows the body to find a new path with new, novel input that creates brain and nerve system changes. That is the magic we see in chiropractic. The chiropractic adjustment is not a typical daily input. It is very different than what someone experiences every day. Adding that adjustment into someone's life, whether they are a kiddo, pregnant momma, or adult creates lasting neuroplas...

BJ Palmer would agree with this: Our job is not to fix bones or 'crack' backs or to be a spine doctor. My function is to have that patient reach their fullest potential by maximizing their brain and nerve system. Even DD Palmer said that chiropractic is founded on TONE! Fixing backs is average. Maximizing their nerve system is exceptional!

Dr Dick Santo was one of my mentors in my early days as a chiropractor (this is my 31st year!). He challenged me in ways that I so very appreciate, and helped shape a young, inexperienced recent graduate into a chiropractor with a mission. Listen to this inspiring talk about what Dr Santo said to me during lunch one day that revolutionized my thinking.

The title of this podcast comes from a 1986 book by Robert Fulgrum. Ultimately, the lesson is this: keep it simple. LIke Ram Dass says, "Be here now." Live in the moment. Joy doesn't come from big expensive things or reaching incredible financial heights. It comes from being, it comes from joy that is deep within us all, bubbling out of us when we do the right things. Live the right life. Stand by...

The Behavioral Immune System is one of several parts of our immune system, according to author Dr. Norman Doidge (The Brain That Changes Itself). The innate and acquired responses, our skin (that protects us from invasion), and our behavior! The 'disgust' response prevents us from eating things that smell/taste/look bad. It changes our behavior! What else improves our immune system? Listening to p...

What greater joy can you have than to help a pregnant momma have a natural delivery? What greater joy can you have than to help a baby who is not well get back to health? What greater joy can you have than watching a child with Autism have better eye contact, better social communication, less tantrums? I can think of no other profession in the world that has joy built in to it. All you need is you...

Three big questions to ask yourself about your purpose: "Is it big enough, Am I uniquely positioned to pull it off, Am I passionate about it?" Does your mission keep you up at night, thinking of ways to accomplish it? I'd like to add a 4th question: Can you see yourself doing this for the rest of your life? These concepts are adapted from Fred Swaniker's article in medium, found here: https://medi...

"The safest way to travel on chiropractic hi-ways" is a brief story in one of BJ's pamphlets. It is BJ's way of saying to create a judgement free zone in our practice. Kids on the spectrum should not be looked at as disabled but 'differently-abled'; a non-verbal child isn't non-verbal...they just don't speak OUR language. When you create a judgement free zone, kids on the spectrum feel ok to be th...

It is totally normal to have fear. It's what you do when you feel the fear that really counts. Dr. Ian Grassam told a story about The 'Noom'---the anxiety you might feel before a major sporting event or stage production that you are playing in. He said when you feel those 'butterflies' in your stomach or chest, that is called the 'Noom'...a word that means to channel your fear... into performance!

Is humanity evolving or de-evolving? There are 2 sides to this story. First, we are constantly evolving in what humanity produces, from creating the wheel in ancient Babylon, to refrigeration and toilets, and now to iPhones and laptops and Amazon today. Incredible things we have produced! But are we happier? More satisfied? Do we feel safer? Or are we becoming ever more disconnected? What do you t...

My three favorite beginnings: Newborns, pregnant mommas, and children on the spectrum. Our health care system has failed our society in providing health. Chiropractic gives newborns, pregnant mommas, and children with Autism a new beginning. We change their trajectories, helping newborns have a better start, assisting pregnant women to experience a more holistic birth, and watching children with A...

"What decision can you make now that your future self will thank you for?" Les Brown asked that question in a recent video and it stopped me in my tracks. He then said, "the only thing that separates me and you is the time I spend." What time are you investing in you, in your family, in your future? What can you do NOW that your future self will thank you for? This is a BIG idea!

Everyone has 'that something' inside of them, that drives them, that motivates and inspires them. What is your 'something'? For me, it's kids, especially those with special needs. What is your passion? What do you tend to study more, focus on, read more, and when you discuss that topic, you feel it, really feel it in your gut? That is your calling, your 'something.' Find it, hold onto it, run with...