Brand2Brand: The Marketing Show

On this episode of Brand2Brand, Thomas and Veronica share tips and tricks to evaluate your brand’s approach to customer experience during the pandemic. By taking a look at brands like Panera and Chipotle, it's clear some businesses have risen to the challenge and learned lessons that don't have to go away when COVID does. For a full transcript of the podcast audio, including research and reference...

On this episode of Brand2Brand, Thomas and Veronica take a deeper look at why having brand integrity isn't voluntary if you want your audience to trust you. Social media has brought transparency to the forefront. Patagonia and Urban Outfitters have had wildly different experiences with their audience as a result. For a full transcript of the podcast audio, including research and reference material...

On this episode of Brand2Brand, Thomas and Veronica dig into the power of a good tagline and why you should take a second look at your own. Both Hinge and Tinder communicate very different things to their users with a few simple words. For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

On this episode of Brand2Brand, Thomas and Veronica explore the significance of understanding your personal brand by taking a look at these two heavy hitters. Tom Brady and Conor McGregor have built empires on their public personas. What happens when they break character? For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast ha...