WCR Nation | The Podcast For Window Cleaners

This week on nation, we are talking all about how you are your own worst enemy. There’s so many parts of your business that you assume is a fact when it’s actually just your brain that’s holding you back. Yes, you control your thoughts, but just like if someone scared of spiders, it becomes fact. The tricky thing is is as much as you control your brain, your brain controls you. And there are a ton...

This week on nation, we talk all about how you can grow faster. Now I know people always say you can grow too fast, and you need to be careful. But the truth is, you can’t grow too fast. You can only grow without being strong enough. Like I always say you can’t build a 10 story building on the foundation of a two-story home. There’s a few things you really need to focus on when it comes to growth...

This week on nation, we’re talking all about organizing the chaos of your day. As a small business owner, your day is ridiculously chaotic. I know. But that is all in your control. There’s a lot of very large companies out there that are not dealing with the chaos that you are. And how do they do? Well, that’s what we’re gonna talk about today. I’m gonna give you five tips to organizing your small...

This week on Nation we are talking all about your USP. Why would anyone buy from you? I know I talk about the USP a ton, but I have never heard anyone give a great answer to this. If you don't know why anyone should buy from you, then how can you tell the customer why? If you are only trying to be the cheapest then, have fun racing to the bottom. I don't understand when people try to be the cheape...

Today on Nation... We talk about the top 5 things that every window cleaning business owner needs to do. I'm guessing that you are missing a few, because you know I'm all about growth, even if it isn't size, but just the strength of a company. Growth is key. And it still SHOCKS me when I see companies that are NOT doing these 5 things. You are holding yourself back! How about a challenge? Add thes...

Have you ever thought about doing the EDDM program with the post office for your business? That is Every Door Direct Mail. Well, that is what we are talking about this week! its an awesome program from the post office that allows you to send a big postcard to every one on a route. and its super easy to do. Postage rates as of now are .215 cents each, CRAZY cheap. BUT like anything, it has to be do...

This week on Nation, we talk about the small business lessons I learned over the last 18 years in this industry. What’s great about the technological world we live in is that you can learn a lot from someone else’s mistakes and that is exactly what we’re doing today. Learned a lot of things over the years, and I’ve had to change my ideas to. But what’s great about that is that you get to learn som...

This week on Nation we talk all about the best systems that you can add to your window cleaning company to grow and be a stronger company. Systemizing the things you need to do is a great way to make sure that everything is done the same and to make sure it actually GETS done. I know, systems is a boring topic, but this is one of those things that is the difference between a big window cleaning co...

This week on Nation we go in depth with the window cleaners secret weapon…the Dentist Close. I’m telling you... If you have ever wanted to grow faster, or just be bigger, this WILL change your life. I know, it may be a newer concept, but this is SO good. Everything you could want to know about HOW to do it, and why you want to do it, this is IT. So make sure you get your pencils ready. Take NOTES!...

This week on Nation we talk all about how to build your website with out it being awful. This one is something that everyone feels like they can do, but in reality there is a specific flow. customer interaction, mixed with buying triggers all makes for a great website. But that site also needs to be found. And on top of great SEO your site itself can help get you found. HOW the words are written,...

This week on Nation we talk all about spring! It’s the best time of year for window cleaners, and close to the best time of year for a pressure washers, which is usually after the pollen. But if we could some how know why people call us when they do we would all be filthy rich! That simply isn’t the case. What we can do is try to see the signs of spring. When is spring hitting, and when is it time...

This week on nation we talk all about how to price window cleaning for 2024. There’s three different types of window cleaning. There is residential window, cleaning, commercial window cleaning, and route window cleaning, and each one has its own price. If you haven’t looked at your pricing in a while, I’m guaranteeing you it’s a little bit low. We always need to be improving our price as we are im...

This week on Nation let’s talk about everyone’s favorite subject…Hiring. Ok so maybe it's everyone's least favorite. BUT it's something that anyone who wants to grow needs to do at some point. You see window cleaners out there saying that it's impossible to find anyone good, or they don’t even get anyone to apply. Maybe it's not that they aren’t out there, maybe its that the good ones don’t want t...

This week on Nation I want to focus on growing your business. Be honest. Do you want to to grow your company? This time of year every one is going through their minds about how much they want to grow this year. Its all people are thinking about. getting the plan on how to do that and trying to see every side is tough. On the one side, you want to be smart about your growth, and the other is the de...

This week on Nation let's take a deep dive into what the big companies are doing that you may not be. Now this doesn't mean that you need your window cleaning company to be big, but more or less what do the window cleaners do that is different than you. Remember there isn't a right or wrong way to have a business. But, I really love to see people who want to emulate what they are doing, and If I c...

This week on nation, we are going to talk all about finding your customer. Once you find out who your customer is, it’s much easier to sell window cleaning to them. An avatar is who your majority Customer is. It’s not an exact representation of everybody, but who mainly buys from you. If you can speak to them directly, you’ll have the best ROI you can have. It’s like targeting Facebook ads. If you...

This week on the nation, we talk all about failing businesses. Do you know that right now, small businesses have a failure rate of about 70% after a couple years? That’s crazy! It should never be that high. What this shows is that most people don't know how to run a business! What can we learn? There are a few things that every business needs to do if they think they’re going to succeed. I know yo...

This week on nation, we talk all about the differences between print and digital. I love print advertising. It just touches a different person than the digital version. But there’s a way to do it right, and of course wrong. I get to talk with my buddy Print Steve, all about different printing and his ideas. He is the head of the printing department and has printed millions of pieces for window cle...

Well, this week we talk all about the age-old concept of price vs value. It's one piece to the business puzzle that hurts the most I think. People are always talking about the price, I mean, it's on a daily basis if you are on Facebook. But no one talks about value. Price just doesn't matter if you are in the ballpark. Even when that is something that you may feel is too high, you need to focus on...

Today on Nation we go over the lessons I learned during 2023. What works, and what doesn't. There was a lot of stuff that happened and some that was not expected. But we can learn from ALL of it! Changing out how we move forward is always improving. I hope you have an awesome 2024! Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 / windowcleaner.com/?sca_ref=302...

Today on Nation we talk about raising prices. I know this isn't a fan favorite for the fact it's uncomfortable, but this is 100% needed. I still cant believe that some people don't raise their prices but maybe every 5 years. There are some so many different sides to price increases, how you grow and also how you stay up with prices. So, lets talk about how to raise your window cleaning prices! Nee...

Today on Nation, we’re talking all about the buyers mind. The psychology of selling is more important than a lot of people give a credit for. There’s literal triggers that allow people to buy, and a few simple principles. If you don’t think you’re in sales, you’re wrong. Everything from getting a date to getting more customers is all Sales. And humans have a way of thinking that you can tap into....

This week on Nation, we talk all about Google maps, AND how to get a better listing with them. It's one of those things that people forget they have some control over; the listings that pull up in their area that show at the top of the list. It's the place your Google reviews are shown, but also the part that shows potential customers that you are local. It's another way that you can have exposure...

Today on Nation, I will change your life! Well, business life that is. I have a challenge for you, and that is to implement these 5 things into your next year of business. BUT you need to REALLY do it; like put all of your heart into the changes and see what happens. I’m telling you these things are the best bits of advice I have ever given or received for a window cleaning company. If you aren’t...

Today on Nation, we talk about automating things in your window cleaning business. No, we aren't talking about window cleaning robots, BUT we are talking about automating different systems and processes in your business. Its an amazing way to increase your productivity while getting so much more things done. You may think that your window cleaning company is too small to automate, but I'm here to...