Useful Content - Content Creation & Strategy Podcast for Marketing Teams

Hello, welcome to useful content. And today we have a brand new teacher in our useful content classroom, Tamara Mon Louis. Hi Tamara. Hello. Hello. Hello. I am super excited to be here. I am tomorrow. We I am the founder of Monovan digital marketing solutions where we really help businesses, you know, go beyond those likes and follows to get to that place of creating relevant content so they can g...

Hello, useful content creators. I'm just about to head out to a dance rehearsal with my daughter and it's pouring cats and dogs here in Trinidad and Tobago. And of course, as far as priorities go, dance rehearsals trump having fancy intros, so there are no fancy intros today. But what we do have is a discussion about storytelling and how to ace your on stage talk. We talk about how to shar...

Hello, useful content creators, and thank you for joining me this week on the podcast. And this week we don't have any fancy intros, but I do want to give you some reminders. Now, if you're watching this on LinkedIn or Facebook or YouTube, you're going to see the video part of the content, but this content also comes in audio only on Spotify and on Apple Podcasts. All you have to do is...

ften we feel when we put content on social media it's like throwing a bottle into the ocean. We don't know if people are going to see it or not. But at its best, we can create reach through social media that will bring people to our content and hopefully they'll subscribe to it. That's a higher emotional connection because now people in a virtual way have raised their hand and said...

Hello, useful content creators today on the podcast. We're going to be taking a detailed look. A customer interviews. And to help us with that, we'll be talking with marketing coach and social entrepreneur, Callum Armstrong, Callum, and I had a great conversation and he shared his process on conducting successful customer interviews. including understanding the purpose, identifying the rig...

Hi, useful content creators. Believe it or not, this is the third time I'm recording this because the other two times the same problem happened. What is the problem? Do you ask? It's that I recorded the entire podcast that you're going to listen to with the wrong microphone. Audio does not sound very good. In fact, it sounds kind of bad. I tried to enhance it. I tried to improve it usi...

Hello, useful content creators. This is part two of my discussion with Jason Varner on brand strategy. And in this episode, we tackle the topic of differentiation. We talk about why it's important to find something that your competitors can't or won't replicate. We talk about the two extremes people often end up in when trying to differentiate themselves and why neither of those extrem...

Brand is the perception I have about you. And that perception is built from the policies, your contracts you put in place, the proposals you send. It's the cold emails that get sent out.  I like to use this example. If you have a physical location, How full are the garbage cans when I walk into your office, because if I see that your garbage cans are overflowing, what it tells me back of...

Untitled project from SquadCast === Hello, and welcome to the useful content podcast. And today we have a new teacher in our useful content classroom. Masuma Memon. Hi Masuma. Hi, thank you for having me. good to have you on. Um, I know that, Lee, Lee Densma had recommended that we talk because she's very much a fan of your content. And when I went to check you out, I also became a fan of your...

Hello, and welcome to the Useful Content Podcast. And today we have a brand new teacher in the Useful Content Classroom. Anna Bravington. Hi, Anna. Hi, great to be here.  It's great to have you on, Anna. I, we, we know each other from LinkedIn and I was once able to grace the halls of your podcasts, crossing the content chasm, and that was a good time. And now you're here on my podcas...

hello, and welcome useful content creators. And this week we have part two of my conversation with Paolo Cunahan last week, we listened to him talk about video content strategy in general, the need for it, what is on camera confidence and a lot of other different topics that he shared with us And generally what we were trying to cover is how to win selfish audiences with video content strategy, an...

Hello, Useful Content Creators. Today, we don't have any trailer intro, but we do have an excellent conversation with somebody who Trinnies know and love. He's a journalist, a veteran journalist at that. It's Paolo Kernaghan, and I had a very great discussion with Paolo about video content strategy and we, we covered a lot of different topics so much so that at the end of the podcast,...

Hello, useful content creators. We don't have any trailer intro this week. I'm teaching a class and we have a big project out in the field, but what we do have is an excellent conversation with Damon Didier, and he's going to teach us how to sell more digital products with email. He takes us through his email marketing process and his main tool, Klaviyo, and he tells us the exact proce...

So you ask someone, do you want a silver computer or a black computer? They might think to themselves, how do I want to represent myself? And maybe black is more trendy, so I'm going to say black. But then, when you put a silver computer and a black computer in front of them, to choose between one, they may go with the silver one. On Tuesday! But then on Friday, they might go with the black on...

If you cannot get people to stop and even pause on the content that you're putting out, you have no hope of them consuming your video or your carousel or whatever posts that you have. Your headline is the thing that helps hook them. . This is Candice Davis Blackmon. a certified content and email marketing specialist who has helped clients across 11 niches and in three countries build lead gene...

hello, useful content creators. We don't have any fancy trailer intro this week. We were quite busy for the past week, but what we do have is a great conversation with Justin Simon, your favorite distribution first podcaster. Let's make useful content.  Hello and welcome to the Useful Content Podcast. And today we have a new teacher in the Useful Content Classroom, Justin Simon. Hi, J...

in my experience, probably nine outta 10 people are petrified of creating content on LinkedIn because they're worried about colleagues judging them, their boss judging them. What if you lose your job if you post the wrong thing? Like these are real concerns from real people.  This is Michelle J. Raymond, the corporate trainer and two time best selling author who has become the go to autho...

Hello and welcome to Useful Content and this week's podcast is going to be a bit different than what we usually do because I'm going to share some thoughts on how creators can approach releasing their content  Even when they are challenged by some of the external things that they see on platforms and particularly when larger creators also release similar content. This is something tha...

followers. Wa wa, right? Likes also not very interesting. It makes you feel good. You're like, oh God, I have so many followers. But did they share your content? Did they comment on it? And who are those people?  This is Lee sma, a content marketing strategist and manager who has helped execute on marketing programs for a company that generates over 250 million in revenue And today on Use...

Hello useful content creators and today I have no fancy Intro. In fact, uh, I have a confession. I wasn't able to complete it. I wasn't able to finish it because tonight I had a bit of a lime, what we call a lime in Trinidad and Tobago. You call it hangout other places in the world with some of my friends. And, uh, it was a Good friend of mine and his family and our kids we had a lime toge...

Hello and welcome to Useful Content today I am your teacher in the Useful Content Classroom. And this episode is a special episode, not only because I'm doing it solo, But for two other reasons. The first thing is that this is very much a YouTube video. And it was given over to edit to one of the main guys on my team, Nicholas. He doesn't usually edit my videos, but I gave it to him to edi...

Now with podcasting, there's no gatekeeper. There's no barrier. There's no one to tell you that you can or can't do something. There's no one to give you a shot or, or not give you a shot. You have all the keys, on your tool belt to make, a successful podcast.  This is Paul Stennett, co founder of podcasting agency Listeners to Clients, who has helped his podcasting client...

every time I review a video, it's literally comes down to is this good enough for my audience? Like, are they gonna get something from this? There's never been a time in my career. As a video marketer or social media marketer where I've sat and said, I've got this figured out.  This is Alex B Sheridan, the video creator that gets millions of views on his LinkedIn content every...

Hello and welcome useful content creators to our final episode of season one of the useful content podcast So, between August 2023 and February of 2024, we successfully recorded, edited, and posted 21 episodes of the podcast. And interestingly, in that process, the podcast went from being fortnightly or biweekly, however you want to say it. to being a weekly podcast when I realized I could actuall...

Hello and welcome Useful Content Creators. My name is Juma Bannister. I am your host and your useful content teacher. And today in the Useful Content Classroom we have our very first question and answer lesson. so I asked people who follow me on social media for questions and now I'm going to take the time to answer all of those questions. I ask for questions specifically surrounding content s...