Unbreakable Brands®

Oftentimes we may use the words brand and business interchangeably, but did you know the two aren’t always synonymous? Just because you own a business, doesn’t mean you also have a brand even though you think the two should go hand in hand. While there are plenty of businesses that are known exclusively as a brand (ahem - Gucci, Prada, Chanel), you actually need to set the right foundations to get...

I'll let you in on a little secret - brands that make bank and are successful know exactly what their competitive edge is, which makes them more appealing to clients over other brands. How do they do this? Well, in this episode I talk more about the concept of a competitive edge, deconstruct three misconceptions about standing out in your industry that are holding you back, plus give you thre...

An unbreakable brand stands the test of time, builds your momentum in business and paves the way for profit and prestige. An unbreakable brand rises above the sea of sameness.  Welcome to the Unbreakable Brands podcast - exclusively for business owners & CEOs ready to be rock-solidly seen, because blending is boring.  I’m your host, Bethany McCamish, the founder and CEO of a six-figure strateg...