The Yarn

Japanese wool processing giant Itochu speaks about the huge opportunity and the threat to Merino lambs wool. A UK Merino producer ..what? AFL Legend Kevin Sheedy speaks with The Yarn about the country, but can he shear?

Is the current wool market sustainable? Let's hear what the experts say. What are market analysts saying about when to sell and when to lock in? The next generation of woolgrowers, what excites them about wool and sheep?

Luxury brand Burberry speaks about Australian wool after a week long sourcing tour. Hear what the next gen of woolgrowers want for a profitable industry.

AWI Chairman Wal Merriman addresses recent issues raised in Senate Estimates. Woolgrower groups speak after consultation. The world's largest sheep experiment: MLP. Wool in Turkey: Naturally Inspiring education day.

From the vast Australian outback to the snow capped peaks of the Himalayas, hear how crucial Australian Merino wool is to people at both ends of the wool industry. Young woolgrowers returning from a tour of Chinese processing mills, what do they think of the future? Wild dogs: the commitment Queensland woolgrowers have to protecting their sheep flocks is amazing.

Hear from the man who has dressed the Indian Prime Minister and Indian cricket captain in wool. Paul Swan explains why the Merino Lifetime productivity Project excites him so much. Naturally Inspiring: a leading light from London

Why is wool so good for athletes? When selling wool to consumers, it's all about offering more. Find out why the global sports brand ADIDAS loves wool. We also head to Hong Kong to meet a hugely successful Chinese designer, who can't get enough of the world's best fibre. If you've got any questions or stories you'd like us to answer or cover, email theyarn@wool.com

The wool market has started 2017 with a bang, what are the drivers in the market and can it last?, The International Woolmark Prize; hear from the winners directly about how they have discovered wool. Korea, a big market for Australian wool. What new products are available there?

Measurement is a key feature of any woolgrowing business, so how does AWI measure it’s success?, Reaching thousands of students every year, hear from a quiet achiever in the wool education department., Beyond the Bale, for the first time ever, we hear from its long term editor.

AWI Chairman Wal Merriman makes his global podcasting debut, Lars Ulvesund explains how and why wool has become a staple in active outdoor and sports brands, Bit tips on where wool prices will go in 2017 from someone very close to the action.

Telling wool’s great story to the world: the importance of provenance. ,Woolgrower networks, what is their real value. ,AWI CEO discusses how animal activists are combatted.

Exchanging wool online: the absolute must haves for the Wool Exchange Portal, President of the International Wool Textile Organisation bullish in a British way about wool, One of the most important people in wool you have never heard of: what do they do?

The word from China: introducing Holly Ho, What do woolgrowers think of AWI’s work?, Young opportunities with the National Merino Challenge

International Woolmark Prize winners amazed with woolgrowing, Superfine wool amazing treatment of skin conditions, Genomic technology fighting Luci

AWI CEO reports on the latest news from retailers in Europe, Woolgrowers in Milan: why do we invest in fashion?, WA woolgrowers succeed with novel feed., The fifth stand of a shearing shed: a secret to attracting the best shearers.