The Optical Journal Podcast

This week Daniel and Nikki discuss killing the coupon on your website. Our special guest is Maarten Weidema of The Eyewear Forum Magazine and Facebook Forum all the way from The Netherlands.

In this week's show, Nikki and Daniel talk about digital advertising and discuss push vs pull advertising online. Daniel also shares his discussion with Dr. OD's on Facebook, Alan Glazier about Shady Grove Eye And Vision Center, Total Eye Care Partners, OD's on Facebook and what's happening in optical today.

Perry Brill is one of the up and coming new generation of optical professionals helping guide his family's practice into a new era of optical excellence.

Daniel Feldman speaks with Bob Hillman and Larry Bell, industry legends about their newest project, Fabulous Fanny's eyewear.

Daniel talks about The Better Business Bureau in the digital age and then speaks with John Seegers of Optician Works and Laramy-K Optical. 

This week Daniel and Nikki explore the upcoming deadline for GDPR in Europe and we speak with Scott Balestreri of Bad Ass Optical about lenses and the Facebook Forum, Ask The Lab Guy

This week's entire show is an interview with the co-founder of The Optical Vision Site and Optical Vision Resources, Cathy Ives, discussing sustainable and recycled eyewear companies.

Daniel and Nikki discuss The After Party in Portland and the upcoming SSL Shaming by Google due this January to websites near you.  Scott Balestreri interviews Addie Bogart and Brett Cates live at The After Party.

Nikki and Daniel discuss cybersecurity in light of recent ransomware attacks as well as the security breaches at Facebook. Daniel interviews Roger Hopperbrouwers of Roger Eyewear at Vision Expo East.

Nikki and Daniel discuss Vision Expo East 2018 and the use of phoropters on ECP websites. Guest interview with David Salk of Focal Point Opticians and Blue Logic Lenses, recorded at Vision Expo East.

Nikki and Daniel discuss whether ECP'sare a pharmacists for eyes, the recent changes to Snapchat, radio advertising for ECPs in today's environment, and follow up on email open or click rates.

Daniel Feldman and Nikki DiBacco discuss some of the more popular articles from The Optical Vision Site. In this episode we chat about:   Andy Griffith - Eye Care Professional? Thank You Cards Who is Your Website Built For? New Facebook Changes