Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn
The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day. Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins i...
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Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn
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14 oct. 2026
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Episoade
Turning Scrappy Beginnings into a Franchise Powerhouse w/ Jeff Dudan 29.10.2025 51:17
What if the secret to scaling a successful franchise wasn’t just about systems and sales but about mindset, discipline, and speaking a bold vision into existence? In this episode, Jeff Dudan, Founder and CEO of Homefront Brands and former founder of AdvantaClean, shares how scrappy beginnings and servant leadership shaped his journey from painting apartments in college to leading a multi-brand fra...
Smarter Strategies for Franchise Growth w/ Marianne Murphy 15.10.2025 51:06
What if the secret to franchise growth wasn’t found in dashboards or marketing campaigns, but in relationships, accountability, and culture? Marianne Murphy has spent more than 25 years driving growth in franchising, from early days at Housemaster Home Inspection to leadership roles with Floor Coverings International, Any Lab Test Now, and more. A Certified Franchise Executive and EOS Integrator,...
Why Humility & Teamwork Win in Franchising w/ Billy Downs 01.10.2025 45:45
What do Mongolian barbecue, Ford Motor Company, and Ironman triathlons all have in common? For Billy Downs, they’ve each played a role in shaping his unique journey as a leader in franchising. Billy “BD” Downs co-founded BD’s Mongolian Grill at just 26 years old, growing it into an international brand before selling and moving into consulting, nonprofit work, and ultimately becoming the first fran...
Building Strong Franchise Relationships w/ John Francis 17.09.2025 47:36
What happens when you grow up in a franchising family and spend your career helping others avoid the mistakes you saw firsthand? John Francis, better known as Johnny Franchise and the swiss army knife of franchising, has lived every role in the franchise world: franchisee, franchisor, executive, advisor, and board member. Today, he mentors 15–20 brands at a time, helping leaders reduce risk, impro...
How to Build a Profitable Franchise Brand w/ Kevin Wilson 03.09.2025 45:22
What separates good franchisors from great ones? This episode unpacks the lessons behind building, scaling, and selling franchise brands that thrive long term. Kevin Wilson has spent his career at the intersection of strategy and franchising, turning ideas into nationally recognized brands and scaling businesses others thought couldn’t be scaled. From growing Mosquito Joe into a 350-unit system b...
Turning a Failing Franchise Around w/ PuroClean’s Steve White 20.08.2025 42:30
What does it really take to lead a struggling franchise brand back to growth and keep it thriving for more than a decade? Steve White, President and COO of PuroClean, shares the hard-earned lessons from his career turning underperforming organizations into award-winning, rapidly growing franchise systems. With a military background that shaped his servant leadership approach, Steve opens up about...
How the IFA is Shaping Franchising Today w/ Matt Haller 06.08.2025 47:32
What’s really happening behind the scenes at the IFA and why does it matter more than ever right now? In today’s episode, Matt Haller, President and CEO of the IFA, shares the growing role the IFA plays in protecting, enhancing, and promoting franchising. From Capitol Hill to convention halls, Matt explains how his team is helping franchise brands navigate policy, access education and build commun...
What Most Franchise Founders Get Wrong (& What Cathy Deano Did Instead) 23.07.2025 40:19
What does it take to turn a simple idea born in a barn into a nationally recognized franchise empire? Cathy Deano, the visionary behind Painting with a Twist and co-founder of Twist Brands, takes us back to post-Katrina Louisiana, where a desire to bring joy to her community led to a business that now spans 400+ locations. But her journey wasn’t linear and it definitely wasn’t typical! From scrap...
How to Scale Your Franchise Without Burnout w/ Paul Preston 09.07.2025 43:51
Are you building a franchise and wondering how to scale without sacrificing your values, sanity, or family time? Want to hear how the co-founder of the world’s largest swim school grew from a single pool to 170 locations and still finds time to coach Little League and be with his family? Today’s guest, Paul Preston serves as the Co-Founder and President of Aqua-Tots Swim School, where he oversees...
Using Data to Drive Growth for a Successful Franchise w/ Sam Ballas 25.06.2025 46:57
What does it really take to build a franchise brand where record sales, loyalty, and work-life balance all go hand-in-hand? Today’s guest, Sam Ballas, is a serious numbers guy (his license plate literally says EBITDA!). And he is diving into his trademarked philosophy “driven by unit level economics”. Sam shares why focusing on the numbers at each location beats chasing super-sized national growth...
Leading with Passion, Purpose & Loyalty w/ Paul Pickett 11.06.2025 49:08
What does it take to build a franchise brand that puts people first and thrives for over thirty-five years? In today’s episode, Paul Pickett, Chief Development Office of Wild Birds Unlimited (WBU), shares what has been key in making WBU successful over the last 35+ years. The first key to success is having a strong values-driven culture. Paul shares how his mantra of “How you do anything is how yo...
Power of Belief for a Successful Franchise with Robin Gagnon 28.05.2025 49:27
What does it take to build an unstoppable franchise and lift others up along the way? Today’s guest, Robin Gagnon, shares the transformative impact of having others believe in her talent before she believed in herself. And this personal insight is why she believes that belief is foundational to success. Robin’s leadership philosophy revolves around learning, and lifting and leading others, which s...
Franchise Growth Strategies with Clarissa Bradstock 14.05.2025 36:59
What does it really take to build a franchise brand rooted in excellence, innovation, and world-class customer experience? Clarissa Bradstock, CEO of Any Lab Test Now, shares a combination of strategies to really grow a franchise. It starts with placing franchisees within 1 of 4 quadrants which helps you understand where they are in their business and their mindset. As well as listening to feedbac...
Navigating the SBA Franchise Directory Changes with FRANdata’s Edith Wiseman 07.05.2025 49:25
Are you confused about the difference between the SBA franchise directory and the franchise registry and what recent changes mean for your brand's growth and funding? We are diving deep into urgent changes in franchise funding, specifically around the SBA Franchise Directory, a topic you can’t afford to overlook. We are joined by Edith Wiseman, President of FRANdata. Edith is breaking down e...
Building Franchise Success Through a Growth Mindset with Jerry Akers 30.04.2025 45:44
How does a “farm boy from Iowa” grow one struggling salon into a thriving empire of 33 locations? Today on the podcast, we have Jerry Akers who is diving deep into the realities and opportunities within the franchise industry, and he’s getting straight to the point when it comes to the grit and growth mindset that is required to excel. Jerry is sharing how he took a single Great Clips location and...
Uncovering the Secret Sauce for Successful Franchise Leadership & Growth w/ Steve Beagelman 16.04.2025 46:38
What’s the secret sauce that propels franchising success and transforms entrepreneurs into industry leaders? Today, we are joined by industry expert Steve Beagelman. Steve shares his early fascination with franchising that set him on a path to innovate and establish his own franchise, Black Tie Express, which predated companies like Uber Eats and Grubhub. And he’s diving into crucial insights for...
The Impact of EOS in Franchising Success with Justin Mink 02.04.2025 45:11
Are you a franchise leader feeling stuck and overwhelmed, searching for a system to help align your team and propel your business forward? In today's episode, Justin Mink, is diving deep into the world of the Entrepreneurial Operating System (EOS). He is covering all things EOS - a strategic tool designed to streamline your business and increase your success. If you've ever wondered wha...
Paul Blavin's Approach to Franchise Growth & Impact w/ Love, Leadership & Legacy 19.03.2025 37:35
How can the intersection of franchise growth, impact and love create a powerful force for good? Today’s guest, Paul Blavin, is sharing his journey from a conventional money-minded career into a mission-driven path focused on love, service and his venture into the franchising space. Paul shares his realization that business success is not just about money but about the character and passion of the...
Elevating Employee Experiences for Franchise Growth w/ Author Scott Greenberg 05.03.2025 50:48
How can mastering your mindset, implementing proven systems and elevating others through your business end up transforming your franchise journey? Today's guest, Scott Greenberg, author of The Wealthy Franchisee and Stop the Shift Show, is sharing what sets successful franchisees apart from the rest. And it’s all about mindset, sticking to a proven system and using your business to elevate th...
The Intersection of Franchise Brokers, Leadership & Ethical Business w/ Sabrina Wall 19.02.2025 44:53
Are franchise brokers a secret weapon to successful business ownership, or are they an unnecessary middleman? When Sabrina Wall entered the franchise space and worked with a franchise broker she had a lackluster experience which she turned into an opportunity to create a better franchise broker system for everyone. Today, we dive deep into what exactly a franchise broker does, the importance of ma...
How Strategic Pivoting and Knowing Your Niche Leads to Franchise Success with Frank Fiume 05.02.2025 48:16
How do you turn a passion into a business empire? Today's guest, Frank Fiume, took his love of adult men’s softball and evolved it into a groundbreaking youth sports franchise. Frank discusses the importance of focusing on a niche market and the pivotal moment he decided to pivot his franchising business. He shares some hard truths about why so many franchisors struggle to hit that 100-unit...
Maintaining Strong Relationships Through Rapid Franchise Growth with Josh Wall 22.01.2025 48:01
What’s the secret to building lasting, impactful relationships in the fast-paced world of franchising? And how does a whirlwind of acquisitions reshape an industry and serve families better? In today’s episode we are joined by Josh Wall. Josh serves as the Chief Operating Officer for Unleashed Brands, a leading franchise platform accelerator focused on youth enrichment and family-centric brands. W...
Navigating Unit Economics and KPIs in Franchising with Steve Murphy 08.01.2025 48:00
What does it take to turn a struggling franchise into a billion-dollar retail empire? Today, we have Steve Murphy, the mastermind behind Winmark Corporation's stunning transformation. Steve shares how inefficiencies in operations can significantly impact profitability and the importance of effective marketing and staff training in keeping inventory in check and maximizing margins. Steve also...
Thinking of Selling Your Franchise? Start Here w/ Alicia Miller 25.12.2024 48:59
Have you wondered how private equity can transform your franchising journey or why timing your exit strategy is as critical as choosing the right franchise? Today, Alicia Miller is sharing some golden nuggets on scaling your franchise, understanding private equity’s role and most importantly, planning your exit strategy ahead of time. And if you are confused when it comes to private equity, Alicia...
Why Empathetic CEOs Build the Most Profitable Brands w/ Catherine Monson 11.12.2024 42:05
What if the key to success lies in changing your mindset? Today's guest, Catherine Monson, shares invaluable lessons on leadership, the importance of a positive mental attitude, and effective communication within franchises. Catherine’s leadership journey is marked by dedication to franchisee profitability and a profound commitment to ethical leadership and meaningful franchise support. Cathe...
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