The Collective

Topics covered: Google’s Auto Apply Tab: Be careful with this one!  Located on the ‘Recommendations’ tab Google will auto-apply certain things that are preset, like enabling search partners network and display network for search campaigns.  Make sure you take a look at these settings before launching campaigns.  Google Testifies to Inflating CPCs: Google admits in court to inflating cost per click...

Topics covered: TikTok's Search Potential: 51% of Gen Z users prefer TikTok over Google for search, which shows the growing importance of "zero-click" content on TikTok. We spoke about how Tik Tok is now showing Wikipedia links within search results and our thoughts for how these search results will evolve.  AI in Content Creation: Using AI tools to create or assist in content produc...

Our first ever guest, Chris LaRoche, joins the show! Chris is the Head of Small Business Solutions team while also leading paid media efforts at Workshop Digital . Chris recently published a blog post titled ' Your GA4 Conversions May Not Be Giving Enough Credit to Paid & Organic Channels ' and we had to bring him on the show to discuss. Our host Steve is calling this one of the most c...

First, we take a deep dive into the world of zero-click content and share one of the most impressive examples we've come across. Curious about how LinkedIn's organic algorithm really works? We'll provide a clear and straightforward explanation to help you better understand how it influences your feed. We'll also discuss Shopify's recent move to introduce "Buy with Prime&qu...

The founders Trevor Norton & Steve Peron discuss the inception for creating this digital marketing podcast. Topics also discussed: The rise of dark social & zero-click: Ideas for how brands and businesses need to adapt. How to retain clients and generate more referral business by being a better consultant. Weird GA4 attribution settings and how you can make updates in the admin section to...