Dayana Kibilds, Safaniya Stevenson
Talking Tactics
Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop b...
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Dayana Kibilds, Safaniya Stevenson
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1 iun. 2026
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Ep. 2: Boosting Admissions Social Content Views with an Intern 13.06.2023 32:50
Jacqueline Rowe, Senior Enrollment Communications Coordinator at Stony Brook University, shares how her team increased views on their admissions social content with less effort. By hiring an admissions-focused intern to work with the university's MarComm team and post on the university's main channels, they achieved over 150,000 views from just five videos and 3 million views on a sponsored TikTok...
Ep. 1: Maximize Your Prospect Data with a Two-Step RFI Process 30.05.2023 32:11
Jackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form to get more data from prospects. This simple tactic had an extraordinary impact, tripling the data points for 60% of organic leads and amassing over 7,000 new data points for close to 3,000 potential...
Talking Tactics [Trailer] 25.05.2023 1:52
Hello higher ed! Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution. Here’s the thing… true success in enrollment is a combination of consistent, fo...
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