Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Apply for sponsorship coaching: https://www.wizardsguild.com You're not imagining it. Here's exactly why it's happening and what to do about it: Why follower count is no longer a proxy for influence — and what brands actually care about now How the explosion of creator supply is turning you into a commodity (and how to escape it) The pricing mistake that's quietly killing your deal flow How to get...

Apply for sponsorship coaching: https://wizardsguild.com More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss: Why asking friends what to charge is keeping you stuck under an invisible ceiling The price anchor trap that makes brands push back when you try to raise ra...

Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him. Here's what we cover: Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach How to use your audienc...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Mark Horvath built Invisible People into a million-subscriber nonprofit media publisher covering homelessness—and landed deals with Ford, Pepsi, and Ritz Crackers. Then COVID killed...

Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea: Why sending 12 newsletters a week (not 1-2) is the real secret to sponsorship revenue His Typeform trick that turns new subscribers into inbound advertiser leads on day one How to sell guaranteed CPC instead of "billboard" ads … and why it crushes yo...

Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap. This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Commu...

What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands. Here's what we cover: Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands The hybrid deal structu...

What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and build a business around keynote speaking and coaching. Revenue is crushing it. Her husband Jon still has a 9-to-5. And now they're sitting in their kitchen at night, staring at a pro/...

Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots. Here's what we cover: Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coaching The "sole sponsor" question every event organize...

In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M business quickly scaled to $25M in just two years, fueled by timely positioning around breakout stocks like GameStop and AMC, smart business strategy, and a surge in advertising sales....

I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock. Here's what we covered: Why clarifying questions beat defensive responses when brands challenge your pricing The "can I get back to you" line that stops aggressive discount negotiations cold How to...

Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead of flat fees, and the uncomfortable truth about when champagne problems turn into actual problems. Here's what we cover: How to train VAs to handle brand negotiations without screwi...

What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships? Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—breaking down exactly how they positioned themselves, what they pitched, and where they probably left money on the table. Here's what we cover: Why custom website videos command premium...

Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard. But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?" So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll h...

Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today. Here's what we cover: Why filming before approval can torpedo your sponsor relationships The email mistake that made her quit spo...

What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in Hilton Head—and he's hitting millions of views. But translating that reach into consistent sponsorship revenue? That's been the puzzle. Here's what we cover: The exact budget questi...

What do you do when a holiday gift guide generates 20,000 clicks and $15K in affiliate revenue? How do you price a deal when you're not sure what to charge? And how should you handle YouTube's new collab feature in your contracts? In this live Wizard's Guild coaching session, hosted by my lead coach Joe Casabona, we tackle real pricing dilemmas, including how to leverage massive affiliate success...

A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos. Translation? You don't need mil...

Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/join Learn more about my advanced sp...

"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors." That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship strategy under pressure. John is launching the Sell Smarts Summit in December (tickets are literally $1), and he needs to figure out how to land sponsors with almost no runway. But her...

How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire? In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplifica...

When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love. That's the reality for Liz, a mechanical engineer at Intel who runs a profitable YouTube channel on the side. While most creators are trying to escape their 9-to-5, Liz has discovered that her day job is actually her biggest sponsorship advantage....

What happens when a creator with 20,000 followers lands better sponsorship deals than creators with millions? Avi Gandhi proves that follower count is the least important metric when pitching brands—and he shares exactly how he's doing it. Here's what we cover: Why brands don't care about your follower count (and what they actually care about instead) The repurposing rights you're giving away for...

How do you confidently quote six figures for a sponsorship deal? What's the difference between a discount and actual gifted content? And should you ever stop following up with a brand? In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, he tackles real creator challenges—from pricing Emmy-worthy documentary projects to structuring YouTube collaboration deals to handling brands...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Liz Rowe, a data scientist at Intel with just 16,500 YouTube subscribers, turned a two-year-old unpaid tutorial into a paid sponsorship with Scribe—and she did it by following proven...