Skift Daily Briefing

Southwest announces airport lounges and keeps reinventing itself into something almost unrecognizable, Uber cuts 3,300 jobs and pulls focus back to its core as travel ambitions take a back seat, and Emirates unveils a premium economy seat that signals where the real airline revenue war is being fought. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Southwest's lounge announcement...

Travel industry executives meet with President Trump to push for more inbound tourists, Uber cuts 3,300 jobs while doubling down on robotaxis and quietly sidelining its travel ambitions, and Southwest opens airport lounges , but it's really a credit card strategy wearing an airport badge. On today's Skift Daily Briefing, Tasmin Lockwood, Skift's Climate and Experiences Reporter, breaks down why th...

Airbnb names a former Booking.com hotel chief as its new chief business officer as its hotel push accelerates, AirDNA launches a dynamic pricing tool aimed at the 85% of short-term rental hosts still leaving money on the table, and JetBlue bets its comeback on a new domestic first class with mattress foam and custom cocktails. On today's Skift Daily Briefing, Tasmin Lockwood, Skift's Climate and E...

A bombshell estimate flips the script on who actually leads in B2B hotel bookings, Marriott presses its sales teams to close a $1.55 billion gap in group bookings for 2027, and AI-generated hotel videos on TikTok are misleading travelers about properties they can actually book. On today's Skift Daily Briefing, Bailey Schulz, Skift's Global Tourism Reporter, breaks down why a new analyst estimate s...

Google Just Made Hotel Booking Part of the Chat Google launches hotel booking inside its AI chat with major chains and OTAs on board, passport renewals are about to get dramatically easier for millions of Americans, and Dollywood opened its doors the day after Dolly Parton passed and the story of that park is one worth telling. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Google...

Dollywood bucks the theme park industry's closure wave as operators honor Dolly Parton's legacy with a $500 million expansion, Harry Styles' Madison Square Garden residency is giving NYC hotels and short-term rentals a meaningful boost, and there's a reason boutique hotel founders almost always end up selling to the big chains. On today's Skift Daily Briefing, Bailey Schulz, Skift's Global Tourism...

A familiar face may be headed back to lead NYC Tourism, Wall Street is warming up to Airbnb's growth story after five straight quarters of double-digit gains, and three South Korean budget airlines are merging into one low-cost giant. On today's Skift Daily Briefing, Bailey Schulz, Skift's Global Tourism Reporter, breaks down why Fred Dixon's potential return to NYC Tourism comes at a tough moment...

F1 confirms its Abu Dhabi Grand Prix is on despite war jitters, luxury tour operator Black Tomato sells 75% of itself to its own staff instead of private equity, and Thailand tries once again to collect a tourist fee it's been attempting since 2020. On today's Skift Daily Briefing, Bailey Schulz, Skift's Global Tourism Reporter, breaks down why Abu Dhabi's bet on marquee events like F1 keeps payin...

Google scoops up Spirit Airlines' pricing and booking data in bankruptcy for a fraction of its value, the UK launches a crackdown on hidden travel fees with fines up to 10% of global revenue, and Delta's pilot scheduling talks break down with the busy fall travel season right around the corner. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Google's Spirit data purchase is a barga...

Overseas visits to the U.S. fall for the fourth straight month despite the World Cup, travel creators are pivoting hard to shorter and cheaper trips because that's what their audiences can actually afford, and a big question worth asking about AI travel tools: who are they really working for? On today's Skift Daily Briefing, Sarah Dandashy breaks down why the World Cup's failure to move the inboun...

Wildfires are forcing tourist evacuations across France and Spain with officials warning the risk is spreading, Norwegian Cruise Line's CEO admits the company's problems are mostly self-inflicted, and Lufthansa and Air France-KLM are competing for Portugal's national airline with two very different approaches. On today's Skift Daily Briefing, Sarah Dandashy breaks down what the latest European wil...

Hilton makes a rare move by cutting fees for its hotel owners as the market cycle finally turns, JetBlue posted a $247 million loss and its stock jumped 13% anyway, and Chinese outbound travel demand is surging with nowhere near enough flights to meet it. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Hilton's fee cuts signal a long-overdue shift in the brand-owner relationship, w...

Amazon brings travel booking inside Alexa with Priceline as an early partner, American Express buys Europe's biggest restaurant reservation platform and the real reason is fascinating, and IHG becomes the third major hotel chain to launch AI search. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Amazon's travel move could succeed where every other AI platform has stalled, how Amex...

The 2026 World Cup's promised tourism windfall didn't materialize as international visitors stayed home, United tried to merge with both Delta and American and got turned down by both, and Europe fined Google for something the entire travel industry does to its own suppliers every day. On today's Skift Daily Briefing, Sarah Dandashy breaks down what the World Cup's underwhelming tourism numbers me...

Southwest posts record revenue after overhauling its entire business model, American Airlines hits record revenue too but keeps cutting its profit forecast, and the timeshare industry is consolidating for a reason most travelers would never guess. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the new Southwest might actually be stronger than the one it replaced, why American's re...

Travel's biggest companies are trading loyalty members directly with each other as Google's dominance over customer acquisition breaks down, three hotel giants launched debit cards in the UK and only the UK, and a legendary Tokyo hotel just reopened after a 19-month renovation. On today's Skift Daily Briefing, Sarah Dandashy breaks down why loyalty programs are becoming the primary customer acquis...

The U.S. passport stalls at 10th while the UAE jumps to second in the global rankings, Emirates president Tim Clark says retirement can wait, and Expedia opens a Silicon Valley office to find the engineers who are exponentially more productive with AI. On today's Skift Daily Briefing, Sarah Dandashy breaks down what the UAE's historic passport rise reveals about how deliberate diplomatic strategy...

JetBlue picks up Spirit's coveted LaGuardia slots for $58.5 million, Airbnb adds car rentals and keeps inching toward becoming a one-stop travel shop, and hotel brands are quietly moving into student housing with a four-revenue-stream business model. On today's Skift Daily Briefing, Sarah Dandashy breaks down why JetBlue's slot purchase is a long-term strategic play in one of the most constrained...

United's Scott Kirby makes it official — the era of dirt-cheap airfares is over, a travel agency startup just hit a billion-dollar valuation by betting human taste beats AI, and JetBlue launches buy-now-pay-later flights with a catch worth reading closely. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the structural changes in aviation mean the floor on airfares is permanently hi...

AI Is Not Going to Fix Travel's Labor Problem A sharp reality check reveals AI is being deployed in exactly the wrong places to address travel's labor crisis, hotel guest satisfaction just hit a new high with improvements across every segment, and the events job market has a clear message for planners right now. On today's Skift Daily Briefing, Sarah Dandashy breaks down why travel has an AI strat...

The World Cup failed to deliver the U.S. tourism bump everyone was counting on, Skift lays out a compelling theory for why Airbnb's best hotel move might be Ennismore's upcoming IPO, and Frontier Airlines announces Starlink — the last major holdout finally goes premium. On today's Skift Daily Briefing, Sarah Dandashy breaks down why June's overseas arrival numbers are sobering even with a global s...

Canadian travel to the U.S. ticks up in June but underlying data shows a market that still hasn't decided to return, lifestyle hotel brands are moving into all-inclusive and Ennismore thinks the stigma is finally gone, and a provocative take on why sometimes when hospitality fails the problem is actually the guest. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Canadian travel...

Two airlines created the World Cup's best marketing moment without paying FIFA a cent, Delta launches a stripped-down business class fare that turns premium travel into a spectrum, and there's one obscure hotel metric about to tell us whether the industry's recovery is built to last. On today's Skift Daily Briefing, Sarah Dandashy breaks down how Norwegian Air and British Airways generated massive...

EasyJet's potential $7 billion takeover is putting Europe's remaining independent airlines on notice, Air Canada names a new multilingual CEO after a very public language controversy, and a sharp look at why the West ended up with two half-apps instead of one super app. On today's Skift Daily Briefing, Sarah Dandashy breaks down which European airlines are most likely to be next in the consolidati...

The World Cup's tourism boost is spreading far beyond host cities into markets nobody expected, AI chatbots are bypassing travel brand apps even when fully integrated, and Hilton opens a direct line to corporate travel platform Navan to cut out the middlemen. On today's Skift Daily Briefing, Sarah Dandashy breaks down why the World Cup's ripple effect is reaching markets 60+ miles from any stadium...