Revenue Rascals | Sales Strategies for Business Growth

Is your sales leadership pitch falling flat? Stop it from happening by shifting your focus to value-based pricing. Michelle takes on the challenge of facing other people’s sales objections head-on with some sales roleplay. Michelle breaks down real situations, using AI voices to demonstrate different scenarios in real-time and showcase what founders and sellers should do differently to increase re...

Here’s the truth: you don’t have a sales problem—you have a sales management problem. Michelle Terpstra sits down with Garrett Campbell, founder of Objectionly, for a conversation about sales, AI, and what it takes to build a high-performing revenue engine. Garrett shares the origin story behind Objectionly and the insight that sparked it: the difference between high-performing and underperforming...

What if the real reason your content isn’t converting isn’t effort, but that it sounds like everyone else’s? Michelle Terpstra sits down with Aurora Winter, serial entrepreneur, author, and founder of Same Page Publishing, to unpack what it really takes to stand out in a world flooded with AI-generated content. Aurora challenges one of the most common assumptions in modern marketing: that more con...

If you want to leave founder-led sales, here’s everything you need to know to build a successful sales team and avoid pitfalls along the way. Michelle Terpstra sits down with John Dinkel, the founder of LaunchPod Media, to break down what it actually takes to grow a business. John opens up about the mistakes he made while trying to step out of founder-led sales and the lessons he learned (good and...

In this episode, Michelle Terpstra breaks down a hidden factor influencing sales performance that most training programs overlook: your nervous system. After reviewing hundreds of sales calls, Michelle explains how she can often predict the outcome of a deal within the first minute —not based on the pitch, script, or offer, but on the seller’s physiological state. When a seller enters a call stres...

Michelle Terpstra is joined by Megan Hale, founder of Dream Money, to talk about what entrepreneurs need to really build sustainable revenue. Together, they explore one of the most overlooked elements of business growth: financial clarity. Most founders try to sell more to solve their financial problems, but Megan explains why that approach often misses the mark. Instead, she emphasizes the import...

Michelle Terpstra tackles a topic most founders experience but rarely talk about honestly: burnout. Drawing from her own experience after hitting a breaking point while building her company and moving her family across the country, Michelle reframes burnout not as a grit problem, but as a go-to-market problem. When a business lacks clarity around its offer, audience, and acquisition channels, the...

Michelle Terpstra is joined by strategist and systems expert Rion Westfall. With his expertise, the two have a conversation about business revenue patterns and how they can become one of your most powerful tools. Most companies unknowingly sabotage their own growth when they disregard these trends. Rion shares insights on how you can create systems that give your revenue a boost rather than make i...

Michelle Terpstra uses Clean Simple Eats as a live case study to break down what happens when a fast-scaling brand builds multiple growth channels, but doesn’t fully integrate them into one cohesive ecosystem. This is not a critique of the company. It’s a strategic breakdown designed to teach founders, operators, and consultants how to spot revenue leaks hiding in plain sight. Using publicly avail...

Michelle Terpstra is joined by branding strategist Shauna Smith of Marketing Muse 360 to explore why personal branding is more than a vanity project—it’s a growth strategy. Shauna gives her framework to help you increase sales while staying true to your brand, explaining how authenticity can boost your revenue and strengthen trust with your clients. Shauna introduces her “Invisible to Iconic” fram...

The traditional 9-5 grind isn’t for everyone. If you’ve ever thought about leaving the structured work life but don’t know how, Michelle shares a strategic framework to help make your transition even smoother. This isn’t vague  “follow your dreams” advice. This is grounded, experience-backed insight on how to prepare every step of the way, making sure you’re ready to take the leap. Michelle also l...

In this episode, Michelle is joined by Roee Hartuv for a conversation on AI pricing models and how to stay profitable as margins face new pressure. As AI continues to disrupt traditional revenue structures, comfortable pricing models are no longer enough. Roee and Michelle talk about how leaders can redesign pricing strategies to reduce risk while accelerating growth and revenue. Roee breaks down...

Michelle Terpstra delivers a no-fluff breakdown of the fractional CRO role, and why so many high-performing consultants feel mispositioned, under-leveraged, and capped even while they’re driving executive-level outcomes.  If you’re consistently pulled into bigger conversations like pricing, go-to-market, team structure, revenue priorities, but you’re still being scoped like a specialist, this epis...

Michelle Terpstra sits down with Ashlee Sang, messaging strategist and founder of Ashlee Sang Consulting, for a candid conversation about the decisions that shape a business and a life. Inspired by the idea that every yes inherently creates a no, they explore what it really means to grow a company with intention. Together, they unpack the tension many founders feel between ambition and alignment,...

Michelle breaks down why most follow-up strategies fail. She reframes follow-up as leadership, shifting focus from stressing over sales to supporting a prospect’s decision-making process. When done correctly, follow-up builds trust and creates momentum toward meaningful next steps. Michelle introduces a follow-up decision tree to help leaders match their communication style to the buyer’s stage. S...

Michelle Terpstra sits down with Jennifer Frye, founder of Appreciated Assets, to break down one of the most misunderstood parts of building revenue: lead generation. If finding clients has started to feel exhausting, overwhelming, or harder than it should be, this conversation offers a much-needed reframe. Michelle and Jennifer show why most qualified leads aren’t missing—they’re simply being ove...

Host Michelle unpacks what it takes to turn your existing relationships into sales opportunities, without risking the relationship itself. She shares her playbook of tips and tricks to help you learn how to share your sales pitch in a natural way without feeling awkward, all while building even stronger connections with people. Michelle also gives real examples of successful revenue leaders and wh...

Michelle Terpstra sits down with fractional Chief Marketing Officer Travis Isaacson to unpack why so many businesses waste money on marketing that was never right for them in the first place. Travis introduces his “Marketing Diet” framework, a practical, easy-to-apply way to understand what your business actually needs to grow, and just as importantly, what it should stop doing. Together, they bre...

Michelle Terpstra challenges one of the most common assumptions in sales: that a struggling sales team means you hired the wrong person. Instead, she views failure as a role-design problem, not a talent problem. Michelle walks listeners through why vague expectations and mismatched responsibilities can derail revenue long before performance ever has a chance to stabilize. She introduces a practica...

Michelle Terpstra sits down with Chris Yadon from Saprea,  to explore a reality most leaders avoid talking about: emotions are already in the workplace—and ignoring them is costing performance. Together, they challenge the belief that emotional distance equals strength and unpack how hyperproductivity, emotional numbing, and fear of failure quietly shape high-performing cultures. Chris explains wh...

Michelle Terpstra tackles the frustrating realities of flat revenue in business growth. Instead of treating stagnation as a failure, she reframes it as a signal that something in the sales engine is unclear or inconsistent. Michelle walks listeners through why adding more leads or tactics often creates more chaos, and why simplicity and discipline are the real drivers of predictable growth. She in...

This week,  Michelle Terpstra sits down with Dr. Ricky Volpe, a professor of agribusiness at Cal Poly specializing in food retail and supply chain economics, to unpack what’s really driving food prices, grocery store margins, and profitability from farm to shelf. This conversation reframes the food system as a business ecosystem shaped by data, power, and strategic decision-making, not just inflat...

In this episode, Michelle Terpstra gives a breakdown of why traditional sales training no longer works, and why most teams are about to misuse AI. She challenges a long-standing assumption in enablement: that more training equals better results. Instead, Michelle makes the case that training without execution support is obsolete in a sales environment that changes every day. She introduces a new s...

In this conversation, Michelle Terpstra is joined by McCall Jones, co-founder of Charisma Hacking, to unpack the emotional architecture of selling. The discussion challenges the idea that success comes from personality type or perfect delivery, arguing instead that buyers move when sellers intentionally evoke specific feelings at precise moments. McCall explains how decisions originate emotionally...

Michelle Terpstra unpacks one of the most significant revenue shifts shaping 2026 and beyond: wellness as identity. Moving past surface-level trends, she reframes wellness as a core driver of consumer behavior, budgeting decisions, and brand loyalty. Backed by data and firsthand experience, Michelle explains why consumers are reallocating spending toward experiences, products, and environments tha...