PsychTalks

We've discovered what makes a good fear appeal ad, but what about the ones that miss the mark? Hear our expert Associate Professor Cassie Hayward's take on the Australian Government's Covid-19 vaccination campaign.   See omnystudio.com/listener for privacy information.

Government and advocacy groups want us all to make healthier and safer choices. Yet, changing undesirable behaviour is notoriously challenging. Why then are fear appeal ads – when done well – such an effective means to jump-start us into action? This episode looks at the ways the Victorian TAC — Transport Accident Commission — leverage fear appeal ads to reduce our road death tolls. Hosted by jour...

Misinformation is being weaponised in the media and politics, and many fall down the conspiracy theory spiral. In what ways do our brains predispose us to believe in misinformation? How is our current information environment – especially social media – aiding the spread of ‘fake news’? And can you actually convince true believers to let go of conspiracy theories? Hosted by journalist Lynne Malcolm...