Mi3 Audio Edition

In this three part series, execs at Volvo, KPMG, AANA and Brand Traction traverse the worrying limitations of today’s marketing grads, plus critical updates every marketer needs in applied behavioural economics from BJ Fogg and Daniel Kahemann, more on Prof. Byron Sharp and the Ehrenberg Bass Institute and the theme de jour of short-term results versus long-term brand building. In Part Two w...

Mark Ritson, IAB CEO Gai Le Roy, Omnicom's Kristian Kroon and Mi3’s Paul McIntyre duke it out on the federal government’s response to the ACCC’s Digital Platforms Inquiry, the media industry’s ‘advertise or die’ campaign and if anyone other than Facebook and Google will see advertising growth in 2020. It’s fast, feisty and smart summer listening.  See...

‘CDP' is the hot new acronym blazing a path into tech stacks and corporates trying to deliver better customer experience. It used to be CRM, marketing clouds and martech so what’s a CDP got to do with anything? See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

The Monkeys co-founder Mark Green has just been appointed Accenture Interactive’s boss in Australia and argues agencies, holding companies and the market-at-large “will move closer to where we’re heading”, blending tech, media, creativity, customer and experience design. Green talks to Mi3 Executive Editor Paul McIntyre. See omnystudio.com/listener for privacy information....

The McKinsey-backed Marketing Academy co-founder Sherilyn Shackell says the Australian marketing, media and tech sector is more fearful, negative and critical here than their global peers - and Australian expats who are much sought after abroad. She talks to Mi3 Executive Editor Paul McIntyre. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Melbourne University Law School’s Professor Caron Beaton-Wells, a leading thinker on competition law, says the ACCC’s Digital Platforms Inquiry is globally “groundbreaking” and warns industry not to underestimate the ACCC’s intent on privacy and consumer protection. She talks to MI3 Executive Editor Paul McIntyre on the consumer privacy “paradox" and what's next...

Danny Bass has finished gardening leave and reflects on six months outside the media bubble. He’s still off social media and explains why workplace yoga and meditation won’t fix industry's mental health issues.   See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

The marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketing Effectiveness Lead, Matt Daniell, says “attribution models, short-term response campaigns and other crap” is confusing everyone. He joins Executive Editor Paul McIntyre, Ali Tilling, VML Y&R chief strategy officer, TrinityP3’s MD Nathan Hodges and M...

James Warburton talks to Mi3 Executive Editor Paul McIntyre on the odds for real collaboration between TV broadcasters, Seven’s catch-up job on tech and systems, why he texted Matt Preston on his first day in the job and the future of ad loads for marketing effectiveness See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Volvo’s marketing boss Julie Hutchinson says Volvo got too reliant on performance media at Carsales, CarsAdvice and Carsguide and didn’t build Volvo’s brand appeal for buyer consideration in the the luxury auto segment. The new strategy is working. She joins Mindshare’s Joe Lunn and whiteGREY’s Lee Simpson on winning the 2019 Media Federation Grand Prix.   See om...

In this podcast hosted by Mi3’s Executive Editor Paul McIntyre, Nine’s Chief Sales Officer Michael Stephenson goes into bat against Wavemaker CEO Peter Vogel on Nine's key Upfronts announcements for 2020. Stephenson says Nine is transforming to become a “marketing platform” to compete with Big Tech. It now has 11 million users logged-in following the Fairfax Media acquisiti...

In Part Two of The Indies, founders at The Hallway, Mutiny, The Royals and Sparro outline the new opportunities competing against global agency networks and consulting firms in predictive data, specialist creative, full-service media and creative and specialist digital performance. Big brands, they argue, are buying the line. See omnystudio.com/listener for privacy information. See omnystudio.com/...

The movement by brands to in-housing marketing, media and communications functions is all but over in its current form. But new operating models between agencies and marketers are underway. Mi3’s Executive Editor Paul McIntyre talks to IAG’s Director of Content and Customer Engagement Zara Curtis, Tumbleturn Media’s Jen Davidson, WPP's Hogarth CEO Justin Ricketts and CX Lavender&...

Coming in hot off Network Ten’s Upfronts, Mi3’s Executive Editor Paul McIntyre talks to CEO Paul Anderson and Chief Content Officer Beverley McGarvey on marketers’ return to TV’s top-of-the-funnel brand credentials, fixing Ten’s 2020 first-quarter audiences and moving the market on from overnight ratings. See omnystudio.com/listener for privacy information. See omnyst...

Consulting firms or private equity will acquire, break-up and spin-off new creative-media agency networks within a few years, says the deputy chairman of $90bn investment firm Magellan and veteran WPP global agency executive Hamish McLennan. He talks with Mi3’s Executive Editor Paul McIntyre.  See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy i...

The global agency holding groups are challenged, the consulting firms are making moves but brands are not backing new indies and start-ups, despite their frustrations. Or are they? Mi3 Executive Editor Paul McIntyre talks to the CEOs at Bastion Collective, Lavender CX and the listed RXP group for a reality check in the first of a new series on the future of Big versus Indie.  See omnystudio.c...

Marc de Swaan Arons says marketers have lost their way in the past decade. He tells Mi3 Executive Editor Paul McIntyre how marketing and its downstream industries from media, agencies and tech can rediscover their mojo.       See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

“Talk radio is a circus,” Jack Singleton tells Mi3 Executive Editor Paul McIntyre as John Singleton & Co  prepares to exit their final media investment, Macquarie Media. He opens up on the fine line between driving audiences for advertisers and getting bitten, and why the Singletons will stay well clear of the ad business.  See omnystudio.com/listener for privacy informat...

Audi’s chief marketing and customer officer Nikki Warburton talks with Mi3’s Executive Editor Paul McIntyre on her media mix, driving a new agency model which demands brand owners share their data, martech’s limitations and how much time she spends on media and communications (it’s not much).      See omnystudio.com/listener for privacy information. See omnys...

Cadreon’s Raph Hodes, Omnicom’s Kristiaan Kroon, IAB CEO Gai Le Roy and Audited Media’s Josanne Ryan dive into the new world of data ethics arising from the ACCC’s Digital Platforms Inquiry.  See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it. See omnystudio....

IAG’s outspoken CMO Brent Smart is joined by The Monkeys CEO Mark Green to talk martech, media and creativity and busting fancy attribution modelling myths with Mi3’s Executive Editor Paul McIntyre.    See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Stan’s CEO Mike Sneesby opens up with Mi3 Executive Editor Paul McIntyre on what's next in the streaming wars, a 40% lift in daily viewing time on Stan, plans for 3 million customers and why he’s holding to a no ads policy.     See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

With pitching, procurement and transparency back on the boil, Mi3’s Executive Editor Paul McIntyre talks to former Commbank media GM Jen Davidson, now at Tumbleturn Media, Trinity P3’s Darren Woolley, Slingshot’s Simon Rutherford and Brand Traction’s Jon Bradshaw about hollow claims and meaningful change. See omnystudio.com/listener for privacy information. See omnystudio.c...

Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce.   See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.