Marketing with Purpose

WHOA NOW. Are you ready for part 2 of our Digging into Data Series? We hope you’re enjoying this data deep dive as much as we are. In this podcast we are reviewing social media data! We’re covering what you should review, the tools you can use to make it easier, how to interpret those tricky social metrics, and how often you need to review it. Social media isn’t just for millennials, we should all...

This episode is not for the SEO experts, it's for SEO beginners. It's for the people who want to have a big picture understanding of how SEO works and those who want to do a survey of their own site and see how it meets up to Google's expectations. In this podcast, we are covering what SEO is, what it means, and if you need it, and then we break it down into five big components about how it works....

We want you to be able to not only access your website data but to actually understand what all those weird words and strange numbers mean. As businesses, we put so much time and effort into our websites, right? I mean it’s 2020, you have to have a web presence and you need to know if it's working. This podcast covers how to review your website data with these four steps: what you should be review...

How much does a website cost? That is a great question. And I bet you’re having a very difficult time getting a straight answer—that’s because any salesperson worth their salt won’t tell you how much a website costs until you’re willing to sit down and listen to their sales pitch. In this podcast we break down the cost for you by explaining the different types of websites, the common ways sites ar...

If you’re thinking about starting a podcast, this post is just for you.  We started from scratch when we decided to start a podcast, meaning we did our research online and spoke to people who have done it before, and with this knowledge, we plowed forward and learned from other people’s mistakes… and also learned the hard way.    For a full transcription of this podcast, head over to our website: ...

Having an email with your company name is not only professional but also acts as insurance so you can keep it for however long you want too. When we say email with your company name, we mean yourname@yourcompany.com or monica@mayecreate.com for example. If your email name is tied to a provider instead of your domain name or company name, turn the volume up and get ready to learn how to get your ne...

Does anyone else get super overwhelmed in their work email and end up consumed for hours? We feel your pain. Without proper management, a work email just seems like an endless black hole. That’s why in this podcast we are talking about how to improve email efficiency so you guys can keep it under control and improve your lives. Less time in email means more time doing everything else.    For a ful...

Websites are like cars - you can't drive them forever. You have to change the oil, you have to fill up the gas, you've got to rotate the tires. These are things that you're going to do with your website, and the frequency with which you do them will improve the shelf life of your website.   For a full transcription of this podcast, head over to our website:  https://mayecreate.com/blog/how-to-exte...

We absolutely love working with construction companies because, like us, they have to take clients through a project from start to finish on a timeline, and they understand what it is to design and build something. They've been wonderful to work with, and from my experience, I'd like to share some advice about what needs to go into a great construction website. I would also like to give a disclaim...

The prospect of choosing the right marketing mix and actually finding the time to implement it can feel pretty daunting. Just last week I was planning out my own digital marketing campaign for MayeCreate, and even though I do it every single day, I felt totally overwhelmed. Here are a few of the concepts I used as ground rules to guide myself and the workshop attendees as we began to plan their di...

If you're only in need of the big picture on this article, here it is: IF YOU STOP ALL YOUR MARKETING RIGHT NOW, YOU WON’T HAVE LEADS WHEN YOU NEED THEM. Want to know why I’m writing in all caps? Listen on! For a fully-formatted article version of this podcast, head over to our website:  https://mayecreate.com/blog/how-the-coronavirus-impacts-marketing/

Ensure a smooth web design break-up! Learn to gracefully end a contract with a web designer and seamlessly transition away from web designer services. Gain insights to handling contracts, securing assets, manage hosting, and more! For a fully-formatted article version of this podcast, head over to our website:  https://mayecreate.com/blog/the-breakup-guide-how-to-end-a-contract-with-your-web-desig...

There is an art to sending emails. The first step to creating said art is following  the three basic golden rules , which are: don’t spam, be a friend and automate your emails. If you’re going to start  implementing email marketing  as part of your marketing mix, you probably also want to know all of the ins and outs about making emails – unfortunately they don’t just magically appear no matter ho...

These seven steps are meant to guide you through formulating a marketing plan that's realistic and attainable, one that you can use to actually grow your business. This plan needs to be personalized to YOUR business. You don't have to do the same thing as everyone else!   For a fully-formatted article version of this podcast, head over to our website:  https://mayecreate.com/blog/how-to-create-a-m...

When I talk about blogging, I’m not referring to telling stories about your kids or debriefing your day. I’ll leave that special attention-seeking ridiculousness to fame-seeking lifestyle bloggers. Some of you might be thinking: “Wait, there’s more to blogging?” Yes, there is. 67% more leads for your business, specifically… but it's important that you know: it's not all rainbows and butterflies. H...

Listen now to debunk the "intrusion" philosophy that people have associated with emails. The truth is, it may feel like you're sending junk because… well.. you are. We can do better. For a fully-formatted article version of this podcast, head over to our website:  https://mayecreate.com/blog/why-email-marketing-is-important-2/  

We are going to dive into COOKIES and no, not the chocolate chip kind! We are talking about internet or web cookies. We know you're wondering- what are all these cookie consent pop-up boxes for and why have they been under such scrutiny? We're answering all the cookie cutter questions and more! For a fully-formatted article version of this podcast, head over to our website:  https://mayecreate.com...