Marketing Speak®

According to Kevin Indig, there's a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it's all about the result. Kevin leads SEO at Shopify. He's also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing t...

Today's guest transitioned from being a productivity expert to being a joint venture expert. He used the traction he got as a productivity expert and his IT and systems background to systematize the JV process from relationship building to booking to executing the promotions. He then made it his mission to empower people to build amazing relationships that lead to large impact, dependable revenue...

My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a ca...

Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge o...

Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the Internation...

Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the tran...

It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklis...

Today, I am joined by Jason Moffatt - an internet marketing coach, copywriter, ex-private eye, stand-up comedian, father of two including an autistic child, surfer, snowboarder, magician, amateur mycologist, health and yoga enthusiast, dog lover, and so much more. He's basically a Jack of 5000 trades. Jason has been teaching entrepreneurs how to leverage the power of the internet in unique and out...

It's amazing how technology advances very fast, especially the internet. And everyone needs to be adaptable to these changes. According to today's guest, every business owner should never expect that things will be the same in their business as they were five or ten years ago.  My guest, Carolyn Ketchum, was a guest on my other podcast, Get Yourself Optimized, about five years ago. She also worked...

Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get yo...

Many of us get jealous of how bold individuals seize life in remarkable, almost unbelievable ways. They always succeed in their personal and professional lives. But do you know that you can learn how to be bold in life? My guest, Fred Joyal, was an extremely shy person. He was too timid even to make a phone call. However, he transformed himself into someone who has done stand-up and improv comedy,...

It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast.  In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person.  This episode is filled with information that will...

Erik Luhrs is a Fortune 500 Consultant, NLP Master Practitioner, Psychic, Peak Mindset Coach, founder of BE DO SCALE Hybrid Business Coaching, and the creator of The GURUS Selling System™, Subconscious Lead Generation™, and Peerless Positioning™. Thanks to his broad base of skills and abilities, he has helped clients and companies achieve mathematically impossible operational performance, overcome...

Your story and message are the core of your business. Whatever you put out there is what the world perceives of you, and it predicts how people respond to you. It's vital to make sure you're sending the right message out there.  In today's episode, Sam Richter emphasizes the importance of connections and information in identifying opportunities and prospects. Sam is named one of the World's Top 50...

In a rapidly changing marketplace, all of us have to adopt new tools, new platforms and fresh messaging to connect to our audience. Currently, many sellers and marketers utilize video to communicate with their audience. However, a lot of them fail to truly build deeper relationships, sell solutions and enhance their reputation. In today's Marketing Speak episode, Julie Hansen talks about her sales...

I want to share my interview on the Bob Pritchard Show a few years ago, where I discussed some intel on SEO and marketing.  In this episode, I addressed some of the myths and the framework and structure of good SEO. I talked about the importance of remarkable content and shared some of my clients' case studies on how SEO impacted their businesses. I also gave tips and strategies for entrepreneurs...

Many entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use...

What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions have been worrying many entrepreneurs as the term "digital transformation" has become a trend in recent years. Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and...

Do you want to be productive not just by doing more but also by doing what you are passionate about? Today, our guest treats productivity like a belief system has studied different methodologies, and has created a productivity system of his own that is effectively helping people. Mike Vardy is the founder of Productivityist, host of the Productivityist podcast, and a 3-time author. From a producti...

Live like you are retired by outsmarting the normal business system and creating automation that allows you not to work round the clock. Our guest today talks about the strategies for running multiple productive business ventures. James Schramko is an internet marketer and entrepreneur who can successfully leverage, automate, and systemize his business. He is the founder of SuperFast Business and...

Seth Greenberg continues to have a career journey unlike anyone else. From film school to startup "CEOwner" to going corporate, including taking companies public as a CMO, Seth currently works with startups advising, investing, and pushing founders out of their comfort zones. Seth has been described as a bold risk-taker who is both creative and analytical. On today's Marketing Speak episode, Seth...

Distractions lower performance and negatively affect concentration in completing a task. Today, my guest shares the strategies to disengage from these distractions and be more focused on work to boost productivity. Cal Newport is an Assistant Professor of Computer Science at Georgetown University. Newport writes about the impact of technologies on the world of work and studies the theoretical foun...

You can build your path the way you want. Just have confidence in yourself and establish a compelling vision to drive you toward your goal. Today, my guest will share his strategies of being an expert in productivity to get you the most out of business and life.  Stever Robbins has been an entrepreneur since he was 14 years old. Currently, he is an executive coach, podcaster, author, and serial en...

Data needs to be at the center of everything you are doing with marketing. On today's Marketing Speak episode, Janet Driscoll Miller and I delve deeper into data-driven marketing. We discuss the importance of data to meet the end goals of an organization and how to make sure that the marketing department has a voice and a seat at the table when it comes to the decisions a company makes about its f...

We all have deep-rooted fears that sometimes influence our daily lives. What if you could stop those fears that hold you back to help open to new possibilities? Today, my guest talks about the subconscious hypnosis techniques to promote healing and create a better and more positive future. Ken Dubner is an expert at hypnotherapy, hypnotism, and NLP or neuro-linguistic programming. He is a speaker,...