imPRessions: a pollack group production

Before social media display ads and AI, marketing consisted of print ads and billboards. Today, digital marketing has become so much more. In this week’s episode, Jenn and Kalli were joined by Jocelin Schultz, Director & head of media and digital capabilities at Kenvue, and who has led a voice to a variety of digital marketing campaigns for notable brands such as Johnson and Johnson, Unilever,...

We’ve seen plenty of businesses decide to rebrand their look and messaging. Sometimes it works, sometimes it doesn’t. David Dancer has led his voice and expertise as a marketing expert across various industries, and in today’s episode, he dissects what companies can do to rebrand successfully. Whether facing a change in the market or just ready for a refresh, David explores the dos and don’ts of r...

Jay Baer is a master public speaker who joins imPRessions this week to chat about mastering the art of captivating audiences. From hosting virtual events to giving a live keynote to an audience of thousands, Jay's insight will make even the timidest speaker a pro in no time. It's no wonder that Jay holds the title of being an inductee into the Halls of Fame for professional speaking. Plus, he love...

Season two of imPRessions is here and in our first episode, Jenn and Kalli chat with Chris Enriquez, a music industry professional who leads programs for legendary music media brands such as Revolver Magazine, Brooklyn Vegan, Alternative Press, and more. Today’s episode covers the art and science of brand collaborations; what makes a partnership a success, how to navigate the challenges of authent...

As imPRessions wraps season one, our last episode is one of the most crucial topics we’ve explored so far: harnessing the power of PR to ignite change in education reform. Episode 24 invites Samantha Jacobs, a fierce advocate for equity in education, who discusses how PR can powerfully ensure every child, regardless of their zip code, has access to the quality education they deserve.

Tune in to episode 23 of imPRessions as Jenn and Kalli dive into how Wikipedia can be a powerful tool in sharing information on prominent businesses and those who lead them. William Beutler, Founder and President of Beutler Ink, award-winning agency specializing in visual and social media and Wikipedia engagement joins our hosts to talk all about the world of Wiki Relations.

In episode 22 of imPRessions, award-winning journalist and media coach, Eileen Frere, draws from her extensive journalistic background to share experiences and insights on the importance of media training.

imPRessions episode 21 delves into the intricate art of conducting a powerful interview with iconic anchor Gregg Greenberg. From deciphering body language to mastering bridging techniques, Gregg shares invaluable tactics to help PR professionals navigate the challenging landscape of media interviews.

In episode 20 of imPRessions, we explore the crucial role that ethics plays within the PR industry, ensuring that both the media and general public receive information that is not only accurate, but is also fair. Gerry Corbett joins us to discuss navigating the moral compass that often challenges CEOs and organizations.

In a world flooded with cutting-edge gadgets, some consumers are still hesitant to embrace change. How do marketers break through the “if it’s not broken, don’t fix it” mentality and showcase the potential of groundbreaking tech? Episode 19 explores marketing strategies to captivate even the most skeptical minds as we welcome Taylor Robinson, Director of Communications at Oura, the smart ring capt...

Language is our most potent tool for communication, a vessel through which we express thoughts and emotions, which shape the very fabric of society. In imPRessions episode 18, we speak with Fred Garcia, Founder and President of Logos Consulting Group and professor at NYU and Columbia University. Our discussion covers how language can be a force for communication as well as a dangerous weapon when...

The press release: an antiquated practice or a necessary PR tactic? In episode 17 of imPRessions, press release expert and Group Vice President at Business Wire, Sarah Shepard, details how the press release model has shifted with the onset of social media. Is distributing a press release still an integral part of the PR model? Can a successful company announcement or campaign prosper without deplo...

imPRessions episode 16 dives into how to successfully execute an experiential marketing campaign with insight from Anna and Eli Peer, co-founders of Allenby.fun, with over two decades of experience as creative producers in marketing and branding.

As tourism continues to increase as eager travelers make up for lost pandemic time, travel & hospitality marketing experts work hard to ensure those looking for a vacation choose wisely. imPRessions Episode 15 welcomes Vito Zuppardo, Vice President at Miles Partnership, a marketing agency specializing in tourism and hospitality. A Louisiana native, Zuppardo, works on behalf of the Louisiana Of...

Startup’s usually begin with a dream…and a mediocre business pitch. imPRessions episode 14 welcomes Brian Frumberg, CEO and Founder of VentureOut - a vehicle to help bridge the gap between the innovators around the world and the opportunities available to them in the New York and San Francisco technology ecosystems.

Between AI, the explosion of social media, and the continuous evolution of marketing, no other industry has transformed quite like advertising. In episode 13 of imPRessions, Jenn and Kalli chat with Lisa Townsend Zakroff, General Manager at Mekanism and novel advertising expert who has developed campaigns for some of the biggest names in the world. Tune in for compelling insight into where the adv...

Top-tier coverage is crucial, but so is local PR. Episode 12 of imPRessions covers the benefits of small town PR with Gabe Kahn, a newspaper correspondent and editor for three decades, including 10 years at The Wall Street Journal, and founder of Crosstown, an organization designed to address crisis in local news. Jenn and Kalli discuss why communities depend on local media reporters, and how soci...

To utilize paid PR or to stick to earned media, that is today's question. When it comes to successful PR, sometimes relying just on a powerful pitch is not enough. Doug Simon of D S Simon Media joins Jenn and Kalli on episode 11 of imPRessions to talk all things paid PR and how it can even complement earned media.

Before the glitz and glamour of building a comprehensive PR and marketing brand, organizations need to identify what their value proposition is, a task often overlooked by budding new businesses. Episode 10 welcomes Kathy Guzmán Galloway, a marketing professional for over 20 years, who shares her expertise on how she helps businesses of all sizes through brand therapy.

On February 24, 2022, the lives of Ukrainian citizens changed forever as their country experienced a full-on invasion, and civilians have been living through the devastating war ever since. Episode 9 of imPRessions welcomes Mariia Bohatikova and Nataliia Kholod, from Warto Communications, a PR and marketing agency based in Ukraine to discuss how how PR changes the way we experience disaster.

If you work in public relations, it’s no secret that agency life differs greatly from working in-house. In Episode 8 of imPRessions, Jenn and Kalli discuss the two parallel universes with someone who has experienced both ends of the PR world. Melissa England, Senior Director of Communications at The Wonderful Company, shares her experiences and insights on agency vs. in-house PR.

From how to enhance digital and SEO skills, to unique ways of utilizing ChatGPT, episode 7 of imPRessions pulls Jenn and Kalli out of their comfort zones as they discuss the art of SEO with 20-year veteran of the digital marketing industry, Linda Groendyke.

One of the first things we learn as children is the importance of listening, but do we actually learn HOW to listen? On ImPRessions episode 6, Deirdre K. Breakenridge, CEO of Pure Performance Communications, dives deep into the skills we need to mindfully listen and how it’s key to hear what people are actually saying to enhance our communications skills. If you want to hear more for Deirdre, from...

Remember the good ol’ days of social media? When Facebook wasn’t a stomping ground for family members to share ridiculous conspiracy theories, and Twitter was a peaceful source of news and information? Episode 5 of imPRessions dives into the historical evolution of social media. From what makes content viral to predictions for what’s to come, TikTok Communications Manager Cynthia Dew shares her ex...

It’s no secret that PR professionals and journalists can be both best friends and worst enemies. ImPRessions episode 4 dissects the folklore that the two professions can’t coexist with award-winning Wall Street Journal reporter Veronica Dagher. Today’s conversation explores the best practices for pitching to the media and the best tactics to obtain client coverage.